25 Feb 2019

8 Women Entrepreneurs And Their Digital Businesses – Women’s Day Special

Women’s Day, as a day dedicated just for the female gender, was recognized even before 8 March 1975, when it was officially announced as a day by the United Nations. Millions of women struggled to be empowered and rise above the predominant notion that gender is specific only to a few sections of mainstream work. Ever since then the world has changed a lot and women have too.

According to the Sixth Economic Census released by the Ministry of Statistics and Programme Implementation, women constitute around 14% of the total entrepreneurship i.e. 8.05 million out of the total 58.5 million entrepreneurs in India. This is more than what the country did a decade ago.

As the world progresses forward with digital marketing as a tool, so are women entrepreneurs choosing the virtual world to run their businesses instead of going the traditional way. Here are 10 women entrepreneurs who refused to back down and made their businesses successful through digital marketing.

 

  1. KolKol:
    A Gurgaon based entrepreneur from Chennai, Bayiravi Mani is the founder of KolKol, a start-up that makes baby carriers. She began facing problems with her baking business just as she welcomed a new member in a nuclear family. Instead of giving up on her dream, she decided to carry her baby off to work with her and thus the idea KolKol was born. Today, she caters to more women like her through an e-commerce website www.kolkolbabycarrier.com.
  2. Om Studio:
    After a casual talk with teammates one fine day, Rinul realized the modern day lifestyle was a problem for health. Being a yoga practitioner herself, she began giving tips to some of her friends and teammates who started seeing changes within a week. That’s when after heading a creative agency for 6 years, she decided to spread the knowledge to the masses. Today, she along with Ruby, an expert dancer, successfully runs Om studio which organizes Yoga, Zumba classes and workshops through their website http://omstudio.in/
  3. PenSitDown:
    A very interesting blog among many on the internet, PenSitDown is a blog run by Shivangi who started blogging as a career cum hobby from home in 2013. She is a literature graduate who also holds a diploma in Fashion Designing and today has a huge following of avid readers. She is the CEO of www.pensitdown and covers different topics including Technology, Travel, Food, Wellness, Fashion and more.
  4. Nisha Madhulika:
    An online site now, Nisha started nishamadhulika.com in 2007 at the age of 54 and also conquered YouTube starting 2011. A lover of cooking and food, she began sharing tips and recipes to some of her favorite dishes online with people. Based out of Noida, she is a homemaker who teaches how to make tasty dishes with easily available ingredients. She has been featured in YouTube Top Chefs coffee table book and is credited with 1100 videos.
  5. Desi Origins:
    Sreelatha and Gunjan proved that e-commerce is not just for men. They founded a venture named Desi Origins that ensure farmers get a fair price for their products and the consumers get organic, unadulterated foods and products for personal care through www.desiorigins.com. They kick-started this venture in 2013 and made it a success only by using digital marketing and nothing else.
  6. Chirkutt.in:
    Like every other engineering student, Pooja was in a dilemma of whether she should go for a job or start something of her own. Choosing the latter, she began selling paper jewelry in 2014 which has garnered so much attention that she created chirkutt.in to take her business online. Today she has expanded ahead from just jewelry to posters, T-shirts, notebooks, glasses, and mugs to list a few.
  7. Sweet Boutique:
    Aditi had a double degree in Law when she was contemplating if the field was a good idea for her future. Being passionate about cakes and desserts since childhood, she nurtured her skills for cake art through international cake-off shows etc. She took a huge step when she decided to leave the security of a job and pursue her passion. Today, Aditi is among the country’s top 15 cake artists according to India’s Cake Network Collaboration.
  8. The Clothing rental:
    After years of experience as a fashion stylist, a degree in Sociology and fashion design, Shilpa Bhatia a fashion entrepreneur began her journey of doing something that would change the sales in the textile industry. She now successfully runs her venture called The Clothing Rental. The Unique Selling Point of her business model is based on renting designer clothes for a few days instead of spending money for something you may not wear again. Today, Shilpa has her own website www.theclothingrental.com and dresses some of the top-notch personalities in Media and Film industry.

 

India sure has come a long way since independence. Women like these have broken stereotypes to prove that digital marketing can be a cup of tea for women too. Do you know someone who has benefitted through Digital Marketing for their business, let us know in the comments below!

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22 Nov 2018

Here’s How Digital Marketing Can Be As Simple As A Thanksgiving Dinner

Thanksgiving for 2018 is already here and we don’t really know where the time flew away. An occasion to sit together with family and give thanks for everything you have Thanksgiving is indeed an occasion looked forward to the whole year. For starters, it marks the proximity of holidays and in the middle of tight schedules, as the people have today, a little break is all they need to reflect and unwind. This year, we decided to keep things simple for Digital Marketers and couldn’t help but bring similarities between the famous tradition and virtual marketing. Here are some ways Digital Marketing is so eerily similar to organizing a Thanksgiving dinner, that you might be tempted to use it as a tool.

 

Planning and preparation is everything:
If you are someone organizing a Thanksgiving dinner for even an average of 7 people, it takes a lot of planning and preparation beforehand. Making a shopping list, dividing work for each family member, designing a cooking schedule and dinner menu, in mind at least. If you are someone who enjoys inviting people over then another list to add is the guest list. And the errands run long
In digital marketing too, the tasks have to be prepared beforehand, planned with intricacy. Running a business is a 24×7 job and you could put up a website, post on social media, even write a few blogs every now and then but unless you have a strategy based on what has worked in the past and what can work now, it won’t add up to anything. Which is why planning and preparation being the base of a digital marketing strategy.

 

Choose a recipe:
You have to boil down to a recipe of the turkey or choose your Aunt’s famous apple pie for the menu. It is on the basis of a recipe that you can design a proper shopping list to avoid on time hassle. In DM too you have to get the right mix of tools at hand to make it work You have to think of multiple combinations of Search Engine Optimization, Social Media Marketing, Blog Writing, Web development to get the perfect recipe in hand. Keep in mind you may not get it right the first time, but keep on trying and you may hit the jackpot!

 

Make the invitations ready!
Yes you have a guest list in hand but they are not going to show up uninvited unless they come in your inner circle. You have to drive traffic to websites and your product online by making a call. Usually, it is the integrated work of Social media and SEO that generates traffic on a website. But email and paid marketing show great deals of results too. You have to make alluring content and get there out on the field to ensure the audience shows up.

 

End of Dinner and star of the night:
At the end of the dinner, you will be able to tell for sure whether your famous mashed potatoes did the magic or not or the special tuna dish you tried for the first time worked. You usually are able to gauge it by simply looking at the casserole. Wiped clean? That’s your star! In digital marketing too, a few things will work others won’t. Analytics will be able to tell you what is working for your traffic and what isn’t. You could also come up with your own engagement metrics based on the social media trends.

 

Leftovers are loved:
Who took the leftover turkey and turned it into a sandwich for lunch the other day? Well whoever did, they are a saint. Everyone loves leftovers and so should you. Analyze what well have worked in the past for you and tweak them a little here and there to breathe new life into them. Do you have a blog that went viral? Make a video series of it. Once you open your mind to creativity, the possibilities are endless! You could use the same tricks after a certain period of time, create a trend probably an annual online event that people wait for. Rack your brains enough and you can have a brand-new idea.

 

You could always order:
Suddenly your guest list looks too long to follow through and you start doubting if at all you would be able to pull it off. At times like these, just pick up your favorite food place and order away! You could order mashed potatoes or the dessert or you could order the complete dinner. In the corporate world, we call that outsourcing. If you can’t find what is best for your digital marketing strategy, let someone else do it. Firms provide SEO, SMM, App development, Website development, and PPC services in packages or modules. You can choose whichever is best for your business and start right away!

 

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

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25 Apr 2018

Boost Your Business With Android App Designing

Today, Android App Designing is one of the most wanted tasks when you boost your business or set up a start-up. Sometimes, the nature of the business demands you to develop an app even before you set up the rest of the structure. Educational, gaming, e-commerce and many such businesses rely on the sales they’ll gain from a primary accessible source which is an app.

Why an application?
Studies show that by 2017, 2.34 billion people used smartphones.
This opens a huge market for enterprises to target. A great number of people are watching their phones for the latest updates, news, and features then they are at the hoarding at the corner of the street. Catching a customer’s eye has never been easier with just simply designing an app they can download on their phones. This easy access to customers has forced almost every business to make their digital presence felt. Websites that are mobile friendly for users are useful for enterprises that have products to sell or information to give. However, apps are a must for businesses whose primary source of income is based on the behavioral patterns of customers on their phones.

Android app development is a primary task
Overall in the world, there are over 1.4 billion active Android phone users.
Although several countries have iPhone as a dominant company, the majority of the countries with the highest populace in the world are dominated by the android market. Similarly, in a country like India, the mobile phone market is divided between iPhone, Android and One plus users highest of which even today remains Android. A major reason for this can be attributed to the fact that it is cheaper in comparison to other phones. This is why developing an Android app is important if your company needs an app to run the show.

Android app designing
Several third-party companies offer designing services but only a fewer are able to give you the best quality app designing services. The secret lies in the way an Android application is built. The process is not completed overnight and requires the hard work and dedication of a team to achieve the following tasks.

 

  • Determine the objective to be fulfilled, customer demographics and research on the need
  • Invest in User experience to make the app user-friendly
  • Work on User Interface to give a better performing app.
  • Coding, coding, coding
  • Run the app as a testing
  • Find bugs related to it and fix them
  • Release it to the world.

 

Though the tasks seem simple they require the utmost attention to detail and precise coding. Android app development is a niche area which is why very few companies are known to be good at it. One of it is Win Infosoft that has many satisfied clients with requirements of an Android app. Our technical team and expertise of years allow us to provide quality work with ease. This means only one thing, the job comes to us naturally.

If you are someone looking to hire someone for android app designing to contact us today!

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

 

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12 Jan 2018

8 Tips To Make The Best Out Of Your Social Media Ads

If you are a digital marketer then there is a good chance you have tried out social media ads to market your product. But have you noticed that even after making a good target audience, content and visual, you are not getting as many responses as you should? If yes then we have with us here 8 important tips to remember to make the best of your social media ads!

  1. Have Authenticity:
    Whatever you do, one of the most important things is to be authentic. People and especially consumers are more likely to pay attention to your ads if they are relevant. Consumers like to be connected and entertained at the same time, ensure that your ad has a value that can add to their social media experience.
  2. Be Useful:
    Ads should not be placed everywhere. In case a person is looking at a video of a friend cooking a delicious meal, an ad on accessories for a dress could be a turn-off. While at the same time an ad of the pan that the friend is cooking can be more helpful in converting.
  3. Have Context:
    Keep the context in mind when reaching out to a customer. In the big web of the network that a consumer has created for themselves, they look at different branches and nodes for different requirements. Their need for entertainment and knowledge could be fulfilled from different branches. Make sure to target audience in a network where they are more willing to listen to marketing content.
  4. Have Credibility:
    People share content that they find useful or engaging and they do this from brands that are credible. Studies have shown that origin of a content holds lesser importance for an individual than the brand it comes from. They associate the brand with credibility and therefore do not think twice before sharing. Make yourself credible.
  5. Be Accessible:
    Accessibility of social media users to you can help you build the brand at a faster pace. You need to have a network of reliable users who will share your content. For this, ensure to be as spontaneous as possible with your replies to customer and user queries on the social media. You can probably use an instant messenger too to do the work for you.
  6. Persistence is the Key:
    Be persistent in whatever you do. Pay attention to user feedback and keep on working to make your brand better and acceptable for the consumers. A continuous stream of engaging content will keep your users tuned in for more.
  7. Keep Testing:
    Keep testing the effectiveness of your Ad campaign. Just posting one does not mean the work is over. Instead, focus on the areas where the ad can improve so that your plans can change on time and get better results. This method of continual improvement through the operations can save a lot of time.
  8. Be a Good Listener:
    The one thing you should do is listen to your users. Know what exactly they want and need and make ad campaigns based on that. Before investing money in the campaigns, it might be a good idea to listen to their feedback which can be overcome by some ticks here and there.
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18 Sep 2017

What Should Be Your Social Media Marketing Goal?

If you are not considering the ROI coming from social media marketing, then maybe you should. Social interaction with customers is not usually seen as something tangible and in many companies, does not really help in conversion and sales. But developing such strategy with your digital marketing agency can definitely provide you with results that are in the direction of your business goals. The objective of your strategy can differ based on the need of the company. And whatever the objective, it will always move towards increasing the chances of your business to boom.

Many companies have different SMM goals but some of the major of them are listed down here:

  1. Brand Awareness:
    Based on a recent report, in the study of 522 companies, almost every 3 out of 4 companies had their short-term SMM goals to increase brand awareness. It is a very good channel for doing so as engaging content, videos, pictures, and interaction have been very crucial in building a brand name. Hence, if you think your business needs a little more exposure, the strategies your agency makes can all point towards this.
  2. Lead Generation:
    For other companies, getting data and lead generation is the second highest SMM goal as per the report. The data is very useful for marketing and conversions which are why experts rack their brains to think about ways in which potential customers might give up their contact information.
  3. Customer Loyalty:
    This is majorly for companies who already have a brand name. But as the saying goes, out of sight out of mind, Social media is the virtual reality where everyone visits every once in a day. And what better sight to see than your favorite brand engaging you with creative content. Social media goals directed towards customer loyalty is one of the best goals a company can make for themselves for retention of customers.
  4. Sales:
    Although social media was not seen as a potential market for sales after Facebook and Instagram started Ads, the market has risen by leaps and bounds. Companies have seen a lot of conversions especially in e-commerce which is why if your needs include conversion, SMM strategy for it can be considered.
  5. Customer Service:
    Though only 17% of the 522 companies in the report mentioned above had customer service as a goal, social media is a good platform. Today companies are more accessible on Facebook and Twitter than they were with their email IDs and contact numbers. Which is a good and easier way of keeping in touch with your customers.

One only has to decide which SMM goal suits them the best for time being of course. As time passes, the goals might change with an increase in brand awareness comes the need for customer loyalty and service. Wininfosoft offers SMM services in the digital marketing arena and has one of the finest experts in developing social media goals with you for your company.

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