Is Your Social Media Declining? – Here Is What You Can Do About ItIs Your Social Media Declining? – Here Is What You Can Do About It

Is Your Social Media Declining? – Here Is What You Can Do About It

As a business and that too, a growing one, it is understandable that one may not be able to invest as much in social media. This has become a necessity, however, ever since the Facebook algorithms changed and organic reach now seems impossible. In 2016, the number of organic reaches on Facebook declined by 52%. This means one cannot reach the number of customers it did before only base on your content.  Every post which appears on your timeline has to be boosted by some amount so that it reaches the audience it is supposed to. If you are facing a rapid decline in the number of organic reaches for your company, here are some pointers to help you come back in the race.

Unique content for each platform:

Understand where your audience is. It makes no sense to take your audience away from a social media that they love interacting in. Reports show that more and more consumers share media on their favorite social media platforms and network communities. Delivering them with the content directly in their comfort zone is one way to ensure organic growth.

This is also commonly known as distributed content strategy. Create unique content for each platform. Instead of redirecting the customers to your blogs on the website each time, create a visual image with the basic gist of the link if they wish to see more. This works tremendously for platforms like Snapchat and Instagram. For other platforms like Twitter and Facebook, one can use the blog links to redirect them as it does not really take them away from their network.

Every once in a while feature someone else’s content:

The traditional belief is that if you constantly keep sharing your own content and push it across, your consumers will finally be attentive to everything you have to say. This is somewhat wrong. Social media is all about being social which means the users expect their brands to be social as well. The key is to understand what clicks with your customers and sharing or featuring that content every once in a while. As long as the curated content does not go against what the brand stands for, it is okay to look at what others are posting that is liked to buy your consumers. Sometimes, it is okay to share an article or blog of some other company that has valuable information about the industry, it showcases your thoughtfulness and willingness to stay up to date with the industry.

Study algorithms:

You must have noticed that once you log in to any social media platform, the news feed contains posts and content based on the previous engagements you had on the social media. As a marketer, it is useful to understand just how these algorithms work to be able to provide a specific strategy that increases your customer base. Algorithm insights for some of the platforms are:

  • Facebook posts are ranked such that posts by family and friends are featured first followed by information posts and then entertainment.
  • For Instagram, the posts are based on your interest in a particular content, how likely you are to respond to a particular post, your relationship with the user who posts and the regular timeline.
  • The feed is customized based on your preferences and features the best tweets on the news feed while you were away from the app. The company is still working on how to make the algorithm perfect for recognizing the best tweets for an individual user.

Keep your content budgeted:

Social media ads, sponsored and boosted content are the best way to reach your audience as the organic reach decreases. A report by Nielsen Brand Effect found that among the 475 social media campaigns they evaluated, Instagram proved to be a better choice of an ad as much as three times. It showed that the ads on the app were more memorable for people thus making them far more likely to click on the ads. Here are some reasons to use advertising on social media.

  • Get higher conversion rates:
    Ads help you target the people to whom the ads must be sent to. With greater options on the area, demographic and when it goes out, it is easier to send ads to specific groups that can potentially buy your product.
  • Create different ad types:
    Facebook provides us with a range of ad types to produce like the slideshow; carousel, video etc. use every ad type and see which one works best for you.
  • See results:
    Get specific data on which ads are giving the most leads and which are engaging for your customers. Get a report on metrics that are important and your top performing ads.
  • Make it mobile friendly:
    About 80% of the social media users access them through their smartphones. Create ads that are friendly for the website as well as mobile.

Use these tips to tweak your social media a little here and there and you will find a considerable increase in the engagements of your customers with the brand.

About the author:
Win Infosoft is a digital marketing agency that provides marketing services in SEO, SMM, PPC and services in Mobile app development and website development.

Air-Gapped Computers Can Exchange Data Via A MOSQUITO Attack

Air-Gapped Computers Can Exchange Data Via A MOSQUITO Attack

Air-gapped computers which were believed to be the most secure kind of systems can be hacked too according to a new study that has emerged recently. Though the idea has been here for a long time and the same team demonstrated how hackers can listen to private conversations via reversed headphones in air-gapped computers. This has brought a series of questions forward as to how do they do it and what are the probable solutions to avoid such attack.

Air-gapped computers

This is a security measure which is employed on one or more computers in an isolated environment. This is done to avoid interference, attacks or hacking via the public internet or even local network. The idea is separating the computer systems physically with no connection to each other whatsoever. The only way to interact these computers with one another is through USBs or external devices. This security measure is taken up when the computers contain sensitive and classified data that one doesn’t want to be shared out of the setting of the system. Up until recently, these were believed to be the safest way of storing data. After the demonstration of the possibility of tapping in air capped computers, now the team has established even data can be exchanged in such systems. This has released many questions.

The MOSQUITO Technique

The technique by the team of researchers in Israel’s Ben Gurion University has been named MOSQUITO. This technique reverses the role of a passive speaker (Headphones or earphones) into a microphone. The team in their research revealed that in the absence of a microphone or even if it is muted or tapped off, a headphone can covertly be reversed to be used as a microphone. This is possible as some headphones, earphones, and speakers are responsive to the Ultra Sound range of 18KHz to 24KHz, they can be reversed. Such inaudible ultrasound waves can be easily used to listen to secret communication between a speaker to another speaker.

The Cyber Security Research Center of Ben Gurion which was led by a 38-year-old Mordechai Guri made two speakers talk via ultrasound waves despite a high-level f isolation. The team in one of their proof-of-theory videos explained a scenario where 2 air-gapped computers are infected by the malware but cannot exchange the data physically thus slashing the attacker’s objectives. In this attack case, a speaker to speaker, speaker t headphone, and headphone to headphone case was conducted using the MOSQUITO technique. The results were astounding.

“Our results show that the speaker-to-speaker communication can be used to covertly transmit data between two air-gapped computers positioned a maximum of nine meters away from one another,” the team told.  “Moreover, we show that two (microphone-less) headphones can exchange data from a distance of three meters apart.”

What is more amazing is that the team found a rate of 10 to 166 bit per second exchange rate of data when loudspeakers were used in 2 air-gapped computers 8 meters away.

Ben Gurion is a known name in partaking covert experiments to target the air-capped theory. Their research as enlightening as it also includes several other bases:

  • an aIR-Jumper attack that steals sensitive data from air-gapped computers with the help of infrared-equipped night vision CCTV cameras.
  • DiskFiltration can steal data using sound signals emitted from the hard disk drive (HDD) of air-gapped computers.
  • Transmitter technique uses noise emitted by a computer fan to transmit data.
  • GSMem attack that depends on cellular frequencies.
  • USBee can be used to steal data from air-gapped computers using radio frequency transmissions from USB connectors.
  • AirHopper that captures keystrokes by turning a computer’s video card into an FM transmitter.
  • BitWhisper which depends on heat exchange between two computers to invisibly exchange passwords and security keys.

 

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

 

 

5 Unknown Facts About International Women’s Day

5 Unknown Facts About International Women’s Day

International Women’s Day is celebrated March 8 every year as an ode to all the women across the world and to celebrate their achievements. Today even companies make special provisions and policies to ensure women are empowered to keep their best foot forward. The road to equal rights for women has been a difficult one and it started more than 100 years ago. Here are some lesser-known facts about International Women’s day

  • The day was originally called International Working Women’s Day and was first celebrated on 28 February in 1909. This was to commemorate a strike that happened a year ago in 1908 which saw a whopping 15,000 women workers from the International Ladies’ Garment Workers’ Union. These women included even immigrants from many parts of the world and came to organize the march in New York. The women organized the March for equal social and political rights.
  • The first-ever official international women’s day was celebrated 4 years after the first one in 1914. The day was March 8 because it was a Sunday and maximum working women had the day off to march in the city and organize activities for spreading awareness. The day has been celebrated as International Women’s Day ever since.
  • The day was named a holiday in the Soviet Union in 1917. It was celebrated in most socialist movements and communist countries before UN went ahead and adapted it in 1977. UN officially recognized 8 March of each year as a day dedicated to women. Now, since 1996, the UN gives a theme to each year’s IWD. This year’s theme is “Press for Progress.”
  • The UN specifies and defines International Women’s Day as “a day when women are recognized for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, economic or political. It is an occasion for looking back on past struggles and accomplishments, and more importantly, for looking ahead to the untapped potential and opportunities that await future generations of women.
  • The amazing fact is that many countries have declared this day as a holiday which includes Vietnam, Cambodia, Afghanistan, Zambia, and Mongolia. There are other countries that give the holiday only for women and this list includes Nepal, China, and Madagascar.

It is true women are an important part of the world, half of the human population on this planet comprises of women. It is therefore imaginable that the contribution that each and every woman will bring to the society will double the level at which we are today. Accepting them as equals and ensuring no discrimination can lead to a healthy economic, social and collective world.

 

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to help you with digital marketing, contact us today!