Hired A UX Design Company_ Here’s What To Expect!

Hired A UX Design Company? Here’s What To Expect!

A lot of UX Design Companies have only just ventured into the arena about a few years ago. The importance of how important UX is to add to the customer experience was taken up by a few companies. UX or User Experience is an important part of any design as it is the thought process of how a customer thinks. It is responsible to make your product accessible, user-friendly and additionally give ease of transition for customers between their minds and the technology. Whenever you hire a company for a crucial job of UX designing, here is a roadmap that you can expect them to make for you in the period of the project.

Research and Discovery

This phase is the first, foremost and the most important one as it determines the goal and objectives of the project. It defines how your product will look, work and be implemented. This phase is out of the confines of financing and requires the team to set certain milestones. When you are in such a product discovery phase, certain deliverables that you can definitely expect are:

  • User experience research
  • Product discovery
  • Brand positioning
  • Defining propositions of value
  • Identification of key differentiators

This phase can also be used for defining and establishing targets and benchmarks, performance parameters to ensure that the product is aligned with the vision of the client and the production. This is the best place to start if you have an idea and you are planning to ask for finding the project.


This phase is when all the objectives and goals come together to form a tangible outcome. This determines the credibility of the company as they work towards burning an idea and a few notes into tangible designs and wireframes. The phase is important as you turn all the hypothesized environments and try to create those physically to achieve the desired results. During this phase the certain deliverables that can be expected of the user experience (UX) are:

  • Information architecture (IA)
  • Interaction design (IxD)
  • Taxonomy
  • Defining user journeys and flows
  • Low to high fidelity wireframing
  • Usability testing
  • Rapid prototyping

During this process, you will get a chance to observe whether your designer is up to date and skilled in the tools required to do the job. It will tell you how better are they able to reach the targets and schedule assigned to them. You wouldn’t want the product in the process of production forever. Moreover, the UX designer has to closely work with the User Interface designer (UI) who is responsible for converting the designs into a physical product. If at all the UX designer is not up to the standards, a lot of work falls upon the shoulders of the UI designer who then has to double up. This can affect the result of the end product.


Once we are done with establishing project goals and production, you are well versed in how things should be by the end and so this phase is not that difficult. In this phase most of the time is spent in A/B testing, UX and UI scrutiny, drop-offs, understanding where the consumers have a problem understanding your product. Once you have done all of this in redefining a few aspects one can expect from the UX department are:

  • User experience audit
  • Redefined function
  • Improving usability
  • Introduction of new user functions
  • Reconciling usability and affordability

Post this, what you can do is to see if the visual and physical interaction of your product needs some tweaking. You can go through it again to get some features or visuals added. You can use it to make customized product internationally or locally based on how much you want to expand your business.

About the author:

Win Infosoft is a Digital Marketing firm with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. We have successfully completed several UX Design projects and have years of expertise. If you are looking for someone for UX Designing, contact us today.

Convert your website from HTTP to HTTPS in quick easy steps

Convert Your Website From HTTP to HTTPS in Quick Easy Steps

In the latest development from Google, the tech giant recently announced that it will give a ranking boost to websites with HTTPS extensions over the ones with HTTP. For developers all over it is a good news as every one of them knows for sure HTTPS is better than HTTP. Before Google sets in motion it’s announcement, every website must convert itself to HTTPS. We have compiled a list of quick and easy steps you can use to convert your website.


  1. Keep yourself ready

This involves covering and considering various aspects of your current website before jumping into the conversion

  • Check if the Sales team is ready. If your site is seasonal, it would make sense to not make the switch at peak times. You must expect downtime and make a decision on the timing of switch.
  • Check if your host is ready. Many hosts might need some extra configurations before going to HTTPS. Make sure they can deliver a HTTPS website.
  • Get your team ready. Communicate to your team that they should expect a downtime as the website will be under maintenance. This means the developer team you need help from for the switch, the Sales team and even your customers.
  • Make sure you are ready. This task is long and requires continuous efforts. Once you start on the path of conversion of website going back may not be an option. Remain available for problems that may come up and do not schedule this for the last moment.


  1. Get yourself an SSL certificate

This is one of the quickest steps and most of the times the hosts sell it with extra service of configurations. The rate of the certificate depends on what you want. A standard SSL certificate will not cover www.abc.com and abc.com for you. However an expensive Wild Card certificate might do the job, but this isn’t necessary for many setups. If you feel you may need a special kind of SSL certificate then hire a professional company to do the job that you trust. This is very rare though. One last thing about pricier SSL certificates especially the ‘Extended’ types is that they show a green lock at your address bar. Whether it boosts the Sales or not is impossible to say but you know now why it’s that way.


  1. Configure hosting with SSL certificate

In case the website host does not configure the SSL certificate, it is only about pass keys you can get from the seller. However, be mindful of the spaces you fill and ask for help wherever needed. Part of the money you pay the the website host is for their help in configuring your site with an SSL certificate. Once this is done, you won’t see the invalid certificate message on the HTTPS websites. For this change, clear your cache and not just that of private browsing. You can also ask someone with the HTTPS link to try it out. However this will direct them to your HTTP website as the switch isn’t complete. Website hosts work very differently so you must keep and open mind.


  1. Change your links to HTTPS

Now you will know why people say “do not hard code your links” or “use relative links”. Here is how the Content Management System will help save some time for you (CMS). Considering the SSL certificate for your website is all setup,


5. Fix all the non CMS pages to how they should be

  • Find the links that are not generated by CMS, pages like CDN, photos or even JavaScript, basically anything your website will use.
  • Change the link paths to relative. If your site link is “www.abc.com/link” change it to “/link”. This way, the link will work on both HTTPS and HTTP if the switch is not completed or stopped in between. Make sure the links start with that first “/”.
  • Test it by clearing your cache and clicking on the link. Test to make sure where does it work, on HTTP or HTTPS. Either way it’s only a test.


6. Fix all CMS generated links

Changing the links vary from platform to platform. Given below are the changes made through Magneto and WordPress on regular installations. In case you have some different CMS, you may have to refer to the documentation or take help.

  • Take a look at all your CMS generated links, posts, images, template files etc for improper links. Many times the CMS auto generates the URL for the page which can be a wrong link. Example, a URL in Magneto can be {{unsercure_base_url}}abc.html. This should be changes to a relative link “/abc.html”
  • For Magneto users, follow the below instructions and login to the to back end system through System > Configuration > Web > Secure to verify if the setting are okay.
  • Base URL ends in slash. So for your HTTPS website it’ll be https://abc.com/. Use Secure URLs in front end : Yes. Use Secure URLs in Admin : Yes
  • For WordPress users, you’ll have to change the URL and add some code to force HTTPS in Admin and go on to install plugin. The plugins vary very much in WordPress so you might have to go have a look at the documentation for that.


7.  Look for potential errors

You’ll be lucky if all your site links work with HTTPS on the first try. You’ll have to open a browser Chrome or Firefox or Safari, go to your website links and Inspect element. In case there are any errors in the HTTPS conversions the errors in linking will be highlighted. Another way to do the checking would be to individually check the source code of each page for HTTP extension. You should be able to correct the errors easily.

8. Setup redirects or use HSTS

The next step would be to setup Redirect 301 for all the HTTP links so that they lead to your HTTPS links. In Apache based websites, this redirection of incoming traffic is fairly easy. All you have to do is to add a code on top of your .htaccess file to your root folder.

RewriteEngine On

RewriteCond %{HTTPS} off

RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L]

Once this is done, test all the sites if they are going to HTTPS URLs or not.


If you aren’t worried about a handful of users being affected and want to use the latest technology, HSTS (HTTPS Strict Transport Security) is for you. It basically works like the Redirect mentioned above but does so in a standardized way. Internet explorer is yet to be accustomed to this however other browsers are up to speed with HSTS and it can be a possible standard for websites in future.


Migration of your site to HTTPS can be a herculean task but thankfully there are many out there to provide help. Google for example provides special documents for the conversion especially for HTTP sites. With an experienced conversion host and minimal cost per year, you can stay on top of your game by maintaining the outreach your business requires.


About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

Black and Yellow Presentation 1


If you are someone who has just started out a venture, you might have considered rendering App development services. Today to have a successful business one must have an accessible app that helps their customers browse through the products. This importance was realized soon as more and more people started opting for apps instead of browsers. Which is why we compiled a list of 10 very important app development that’ll leave a mark in 2017.

  1. Small Businesses Can Boom:
    Small business owners will have a lot of online presence this year. With wanting to be available on every platform possible, the young entrepreneur looks for rapid app development tools and a community which makes the process smooth. The sales of apps are said to have a boost this year.
  2. Increased Online Security:
    With sales of products online and payment gateway portals almost everywhere, security has the be the most important aspect. Advanced encryption, HTTPS, and SSL will be crucial in ensuring they remain safe.
  3. The Trend of Instant Apps:
    Google has now made it possible to search for the desired app and play it without installing make this concept a rage amongst many. Instant apps have gorgeous interfaces to make the user experience the best, all you require is an android smartphone and internet connection.
  4. Augmented Reality:
    Smart apps with augmented reality give an all round user experience making it appealing to the masses. This is set to boost sales of the product due to its interaction and engagement of the crowds.
  5. The Process of Rapid Deployment:
    Businesses before have used HTML to suffice the need for singular tasks that do not have many features. But today the apps have the service of rapid deployment of extra features for project collaboration. When used, this can increase the performance and effectiveness of the businesses.
  6. Apple and Swift:
    Apple iOS mobile apps are made by Swift programming language which has found appeal with many programmers due to its high performance. This gives good competition to the conventional languages like Perl and Objective C-.
  7. Big Data and Mobile Apps:
    Experts see a rapid and important collaboration between mobile apps and big data. We know how big data and mining have helped store and access huge amounts of data for companies to be able to service and perform better.
  8. New Mobile Payments:
    Now you can not only pay using Debit, credit cards and PayPal but Google, Microsoft, Apple, and Samsung have come up with innovative ideas to make payment even better. Even though there are security concerns analysts have a lot of time this year to gauge whether these modes of payments really work.
  9. Cloud Interaction:
    With the great innovation of cloud storage, now apps would not require internal storage of phones to store data. Instead, they will be storing all that data online which is all set to be used this year. It includes browsing, messaging and smart apps too.
  10. AR & VR Will Show Some Magic:

    If you are a little aware of modern mobile app development trends, then Augmented Reality(AR) and Virtual Reality(VR) apps are nothing new to you. In 2016, AR & VR  have been revolutionary in gaming and entertainment industry. Games like Pokemon Go, iOnRoad, Sky Siege and myNav are bright examples of AR games whereas,  VR devices like Samsung Gear VR, Google Cardboard, and Oculus Rift are gaining popularity.

The year for mobile app development is full of new features, services, ease, and promises. With the use of artificial intelligence in store for the future, the coming few months are promising for every business alike.

WinInfoSoft Pvt Ltd is one of the leading digital marketing agencies with a history of happy and successful impact stories for years. We are experts in SEO, PPC, Website, App Development, Content Marketing and more. Contact us today to get a quote.

w3c Validation

Why is W3C Validation such a big deal?

What is it anyway?

W3C Validation: A process that lets people check XHTML and HTML documents for nicely formatted markup

It is a measure to detect the quality of web pages

Here’s why you should stick to it

  • Fewer errors
  • Better Search Engine Rankings
  • Learning Best Practices
  • Enhanced User Experience
  • Easy Accessibility
  • Smoother Maintenance
  • Debugging Assistance

To know more about W3C validation and why we love it, Contact Win Infosoft, a leading IT solutions provider in India offering a wide array of services.

Our specialties include:

  • Search Engine Optimization
  • Web Designing
  • PPC Service
  • Mobile Apps Development
  • Web Development
  • Social Media Marketing

Click here to get in touch!!