Social Media Marketing is not a sprint, it’s a marathon

[vc_row][vc_column][vc_column_text]Almost every business has anonline presence today. In the domain of social media marketing, they are seen through their websites, mailers, advertisements and social media. You like a lot of companies just because of their well curated and fresh content that they post on social media. However, there are still companies who do not have a huge fan base online but are doing quite well in their fields. Does this mean that social media marketing is not that important? Not at all. Social media marketing is one of the areas that must be allotted a healthy budget in any marketing plan.

Usually, it is seen that brands set up their Facebook, Twitter and Instagram pages with few designs and content ready. They gather followers for the next 2-3 months and keep on posting new content each day hoping that the target audience will notice and follow them online. However, after another few months, it is seen that the social media handles are not updated and not focused on. This is because brands don’t see any significant ROI from social media marketing. But here is how one can avoid getting their online presence hampered, by knowing a few things about the domain.

  1. Social media marketing should not be rushed into:
    Many startups and businesses set up their social media accounts even before their businesses are well set up. They end up gathering anaudience for something which has a 50% chance of actually being there. What is important here is to not rush into making a Facebook account. Instead, figure out your objectives and mission first, then let the world know that you are finally here.
  2. Get to know your audience:
    In the initial stages, it would be difficult for you to understand your audience which is a good platform for trial and error. See what clicks with your audience and what does not. Take those learnings that you will include in your future SM strategies.
  3. Nurture your relationship:
    Once your audience is built, your work does not end here. We must keep our relationship with people we want to do business with. And so, your online audience must be well connected to your presence at all times. Make sure the posts are not too hammering and not less to be out of mind. They must be the exact amount to make your audience feel good about their business with you.
  4. Long-term Strategies:
    Your strategies for social media should be long term based on your objectives and what you expect out of it. Example, increase in sales, the number of likes, comments shares. Your strategies must be based on what outputs you hope to achieve.
  5. It is a marathon:
    In accordance with the title, the task of social media marketing is never ending and hence is not a sprint to be covered in few years but a marathon that goes until the time your business runs. And so, giving up on social media marketing after just a few years is not an option if you want it to work.

The ABC of World Wide Web, Always be converting


World Wide Web is another form of aide for publicizing your services that started out as an information portal but caters to so many requirements today. And why not, the use of online technology to ensure an increase in sales and brand awareness is cost efficient and bears impressive results. World Wide Web is a space and comprises of so many branches, however, we came up with understanding the basics of it through the simple method of ABC. Here are some of the jargons used while making the world-wide web efficiently work that one must know.

  • AdWords:

    Google came up with this service way back in 2000 which allowed its users to display brief, small ads on the web page for the web users to see. This works so well because you pay for the ad only when a person clicks on it. These words majorly concentrate on keywords and are displayed to the relevant audience.

  • Blogging:

    An essential part of maintaining a good fan base or for customer engagement, blogging is a must for every website. Putting up blogs that are relevant to your services and still connect with the problems your customers of the user’s faces, puts you in the position of an expert thus helping you build a good community of loyal customers.

  • Content:

    Quality content that matters to the web user is one another supremely important part of your PR and branding. More people are attracted towards a website that offers to the point and quality content that answers all their questions be it related to the service, the company or any FAQs. Companies use content to lure customers and potential buyers to their online platform.

  • DNS:

    Abbreviation for Domain Name System, it enables us to have website names that can be remembered easily. A central system for the internet, it identifies IP address of the website and syncs those numbers with names to give you a domain which is unique in one way or other.

  • Email:

    When was the last time you sent a letter through the post to your relatives or friends? You probably won’t remember because emails have made it easy to connect personally as well as professionally. The email address you get is a unique identification for you which you get from that particular domain. Google, Yahoo, and Rediff are some companies that offer Email services.

  • Facebook:

    No one could have thought that Facebook would be a must have a profile A social network site, it helps you stay in touch with your friends and become friends with people that interest you. It has features of groups and pages that let you use it for brand awareness for your company too however it still continues to be majorly about networking with friends and family online.

  • Google:

    It is one company that has changed the face of World Wide Web. They provide unique services that are no match. From a search engine to Emails, Google Apps, Google professional services, YouTube, AdWords, SEO for the search Engine and so much more you can find Google practically anywhere on the web. It is the first site people visit when they open their computers to check the internet connection speed. Need we say more.

  • Heatmaps:

    Heat maps are used by website owners as it provides a real-time analysis of how a user is reacting to a page on their site. It is made up of values and is represented by colors on the monitor. One gets an idea on what pages work and what doesn’t.

  • Impressions:

    In the context of Online advertising, an impression is an Ad which is displayed once or viewed by the web user once. It is used by online publishers to get money from advertisers based on the number of impressions the publishers offer.

  • JavaScript:

    JavaScript is a language alongside HTML and CSS which is majorly used for content generation on the website. It has all advanced features and is used by almost every website due to its simplicity.

  • Keyword:

    It simply means a word or a phrase which either accurately describes or relates to a topic which is searched on the internet. Website owners use it to understand the pattern of searches and make use of the knowledge to increase the number of users on their website.

  • Link:

    Link is basically a path provides to jump on a web page or a website that you want to visit. Major websites’ names are actually linked to helping you visit them in case you want to know more. Similarly, if you want to know in depth about their services or achievements, a link is provided on the words for you to understand that by clicking on the word, you will be taken to a web page that has content related to the word.

  • Monetization:

    This is a type of revenue earning in which for the number of users visiting a website, a relative amount of revenue is earned. This is done either in the form of Cost per impression, which we briefly discussed above or Pay Per Click.

  • Notification:

    A kind of push technology, it works on the publish or subscribe model. The publishers send a push notification or notice with an offer of subscribing to their website. In case the client agrees, whenever new content appears on the website, the client is alerted through notifications that contain the brief idea of the content.

  • Optimization:

    It is a process carried out to optimize the website contents so as to make it appear every time a user searches for the mentioned content. Mostly used for Searches it is also essential in WAN (Wide Area Networks). Optimization is also called contextual searching.

  • PPC:

    Abbreviated for Pay Per Click, it is a sort of monetization technique where the publisher earns money by diverting user traffic to a particular website. The website owner pays the publisher money for every click made by a user to visit their website after which engagement solely depends on the owner.

  • Quora:

    Quora is a fast-growing network of people and is a portal used by many to ask questions for any domain. The answers are given by other users who hold expertise and based on their experience trying to answer these questions as accurately as they can. The authenticity of an answer cannot be checked to be factually correct on Quora however it helps make a network of like-minded people and for answers that are subjective to each person’s perspective.

  • Ranking:

    It refers to a position of a website when a user searches something related to their content on the search engine. Based on the smart use of keywords in their content, meta descriptions and titles, a website can increase their ranking so that the user clicks on their website.

  • Search:

    In the terms of internet, it was made for providing information in any domain and so a search of a topic has been a major driving force for the success of the internet. People search for any topic, person, place or product on the search engine to get the best results on the first page which help them to gather information.

  • Traffic:

    In the context of the internet, traffic is the number of web users on a website platform. Through many tools like the Google analytics, heat maps or any other, one can easily know the number of users on a particular page or website to use it as a parameter for performance measurement.

  • Usability:

    It is the extent to which a website can be accessed or used easily. Usability is majorly dependent on the User Experience Interface of the website. The easier it is to navigate through the website, the better usability a website has.

  • Visitors:

    Visitors are website users that view only single page of a website and exit the domain or do not take any action to connect to the website products and services. These are usually users coming to a website from a link provided on some other web page.

  • Website:

    It is an online domain that belongs to and is run by an individual, group or a company to provide content, information, and services. It is used for online visibility and awareness and today is also used to connect with its users and customers.

  • XML:

    Abbreviation for Extensible Markup Language it is an essential tool to provide information in a format which is readable by both, humans and machines.

  • YouTube:

    It is a universally used video sharing Website owned by Alphabet Inc., the owners of Google. Its impressive services allow the user to make a profile, upload videos from their profiles, view videos uploaded by other individuals or channels, comment and like them. The majority of song videos, documentaries, advertisements are uploaded on the site to watch and the number of likes and views on the site helps the owner of the video with visibility and revenue.

  • Zoho:

    It is a technology company that provides software as a service. They provide office suite, network, and IT management services to their clients.

A long list of words to remember, isn’t it? These are till date the most used words in the world of internet and most of them indirectly define the job of world wide web today.

Hey, Do not think too much, Comment here whatever you like to say.

Angular JS 2.0: Why is it going to be awesome?

Angular JS 2.0: Why is it going to be awesome?

One of the most popular open source JavaScript frameworks, Angular has seen tremendous usage in the past few years. This framework which is majorly used for major web applications is said to be used by Google itself to run many of its applications. It is said more than a 1000 apps created by Google run on Angular 1.3 version. Earlier it was released that a new version namely Angular JS 2.0 will be released by the end of 2015 and here is why this new version is going to be awesome.

  1. Mobile Apps:
    The new version supports the development of single page mobile applications and makes it simpler than before. Post development of Mobile version, it gets easier to focus on the desktop web development.
  2. Modular:
    The new version will have some modules removed from its central framework to assure better efficiency and performance. Also, these modules will be continuously added to the version’s ecosystem so that you can choose all the modules you need.
  3. Updated browsers:
    This version will target all the modern browsers that update themselves automatically. This will be done to eliminate every and any hack or workaround that makes developing difficult. Instead, now coders can put all their focus into developing an application.
  4. Directives:
    Angular 2.0 comes with 3 directives,
  • Component: Through encapsulating of logic in various languages of HTML, Java, and CSS, it will create reusable components.
  • Decorator: This will be used to decorate various elements
  • Template: This directive will turn HTML into a reusable template.

Angular JS 2.0 had an apprehension of connecting the older versions and the new one to that broken pages in the web or applications are avoided. Apart from this, the new version promises a whole lot of new landscapes to work on and has taken care of some of the major setbacks in the previous versions.


Top 10 Social Media Campaigns of 2016 that will amaze you

[vc_row][vc_column][vc_column_text]Just as 2016 has end, it did with so many memorable trends online that one ends up thinking about it. The year saw so many innovative marketing and social campaigns that we could not hold back from listing the top 10 Social Media Campaigns for 2016.

  1. #ShareYourEars
    Disney collaborated with Make A Wish Foundation to create one of the biggest social campaigns for 2016. The campaign was simple. People just had to use the hashtag #ShareYourEars on their Facebook or Instagram posts and for every Hashtag, Disney pledged to donate $5 to Make A Wish Foundation. Not only this allowed people to support a noble cause irrespective of the means available, the foundation raised $2 Million from the campaign and Disney got a massive increase in a number of engagements and brand followers.
[/vc_column_text][vc_single_image image=”1430″ img_size=”large” alignment=”center” css_animation=”bounceIn”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]2. #BallotBriefcase
No one really follows the social media accounts of accounting firms really but an accounting firm in the U.S. PwC which handles the votes and results of the Academy Awards each year refused to accept it. They created the Ballot briefcase’s own Snapchat account and traveled across the country with adventures throughout and ended up just in time for the Oscars. Though it was a simple idea, it generated a mass appeal in the younger population and is considered on the best uses of Snapchat by a brand.[/vc_column_text][vc_single_image image=”1431″ img_size=”large” alignment=”center” css_animation=”bounceIn”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]3. #6SecondsScienceFair
General Electric couldn’t have had a better marketing. The company opened the portal to all its followers challenging them to display the wonders of science in just 6 seconds and use the hashtag #6SecondsScienceFair. This helped the company massively in engagement and did not require much work and the content was user generated.[/vc_column_text][vc_single_image image=”1432″ img_size=”large” alignment=”center” style=”vc_box_shadow_3d” css_animation=”bounceIn”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]4. #MakeItCount
Nike asked a filmmaker and a social media influencer Casey Neistat to make a movie about what it means to “Make It Count” which was their slogan for an upcoming campaign. Instead of making a movie, Casey traveled all around the world to different countries and finished off the budget in just 10 days. Though some would think he got in huge trouble, Nike actually used his video of the travel which actually portrayed what the slogan really meant to him. His video received over 20 million views on YouTube and in turn generated an equal engagement for Nike.[/vc_column_text][vc_video link=”” align=”center” css_animation=”fadeInLeft”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]5. #WithoutShoes
TOMS, a shoe company that donates one shoe to an under-privileged one for every pair sold came up with another biggest social campaign. All the users had to do was share a photo of them without any footwear and use the hashtag #WithoutShoes. For every hashtag, the company donated a pair of shoes to the needy. A good way to create brand awareness and goodwill, isn’t it?[/vc_column_text][vc_single_image image=”1433″ img_size=”large” alignment=”center” style=”vc_box_shadow_3d” css_animation=”fadeInDownBig”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]6. #WorthSaying
One of the campaigns which are still trending is #WorthSaying by L’Oreal Paris, a cosmetic company. A social media campaign, it urged women to speak about topics and things that mattered to them the most and were important with the hashtag. Though it wasn’t a success at first, it eventually garnered audiences around the world and was a good form of encouragement and engagement.[/vc_column_text][vc_video link=”″ align=”center” css_animation=”fadeInDownBig”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]7. #EsuranceSweepstakes
An insurance company, Esurance’s campaign was simple. The users had to Retweet their posts to win a prize of $250K to be given to 4 different winners. Even though the company was not a sponsor or advertiser at the Super Bowl, it’s campaign that was used before and after the tournament gained the maximum publicity in terms of social media engagements.[/vc_column_text][vc_video link=”” align=”center” css_animation=”fadeInDownBig”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]8. #LowesFixIn6
A company for home improvement and appliances, Lowes came up with a brilliant idea spread across Facebook and Instagram. The company shared short 6 second videos on how to fix broken appliances or places around the house. It’s hashtag #LowesFixIn6 saw a massive upvote from people in the U.S. and was considered a good use of the time and silent video feature in Facebook with auto-play.[/vc_column_text][vc_single_image image=”1435″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d” css_animation=”fadeInLeft”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]9. #MarchMadness
Reese collaborated with NCAA for the tournament and came up with some of the wittiest and funny contents through its designs. They used memes, seasonal recipe videos and fun designs showing the tournament and Reese’s strength. Thanks to the company, #MarchMadness was yet again the trendiest hashtag in 2016. Along with it, their hashtag #MarchMood was 73% of the Twitter engagement and it saw a 416% increase from 2015 tournament.[/vc_column_text][vc_video link=”” align=”center” css_animation=”fadeInDownBig”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]10. #ShotOnIPhone
Another hit last year was #ShotOnIPhone. A campaign by Apple, this contest allowed people from all over the world to participate in the low light photography contest that showed the improved camera feature of the phone. It was a good campaign as Apple used user generated content and curated a few to be displayed on billboards across 25 countries in the world to market the new feature.[/vc_column_text][vc_video link=”″ align=”center” css_animation=”fadeInDownBig”][vc_column_text]So many campaigns saw success thus marking the potential of social media to up your business game and marketing strategies. Which one of these caught your eye the most?

Let us know in the comments below. Wininfosoft Likes to hear from you every comment and suggestions.

w3c Validation

Why is W3C Validation such a big deal?

What is it anyway?

W3C Validation: A process that lets people check XHTML and HTML documents for nicely formatted markup

It is a measure to detect the quality of web pages

Here’s why you should stick to it

  • Fewer errors
  • Better Search Engine Rankings
  • Learning Best Practices
  • Enhanced User Experience
  • Easy Accessibility
  • Smoother Maintenance
  • Debugging Assistance

To know more about W3C validation and why we love it, Contact Win Infosoft, a leading IT solutions provider in India offering a wide array of services.

Our specialties include:

  • Search Engine Optimization
  • Web Designing
  • PPC Service
  • Mobile Apps Development
  • Web Development
  • Social Media Marketing

Click here to get in touch!!