Hired A UX Design Company_ Here’s What To Expect!

Hired A UX Design Company? Here’s What To Expect!

A lot of UX Design Companies have only just ventured into the arena about a few years ago. The importance of how important UX is to add to the customer experience was taken up by a few companies. UX or User Experience is an important part of any design as it is the thought process of how a customer thinks. It is responsible to make your product accessible, user-friendly and additionally give ease of transition for customers between their minds and the technology. Whenever you hire a company for a crucial job of UX designing, here is a roadmap that you can expect them to make for you in the period of the project.

Research and Discovery

This phase is the first, foremost and the most important one as it determines the goal and objectives of the project. It defines how your product will look, work and be implemented. This phase is out of the confines of financing and requires the team to set certain milestones. When you are in such a product discovery phase, certain deliverables that you can definitely expect are:

  • User experience research
  • Product discovery
  • Brand positioning
  • Defining propositions of value
  • Identification of key differentiators

This phase can also be used for defining and establishing targets and benchmarks, performance parameters to ensure that the product is aligned with the vision of the client and the production. This is the best place to start if you have an idea and you are planning to ask for finding the project.


This phase is when all the objectives and goals come together to form a tangible outcome. This determines the credibility of the company as they work towards burning an idea and a few notes into tangible designs and wireframes. The phase is important as you turn all the hypothesized environments and try to create those physically to achieve the desired results. During this phase the certain deliverables that can be expected of the user experience (UX) are:

  • Information architecture (IA)
  • Interaction design (IxD)
  • Taxonomy
  • Defining user journeys and flows
  • Low to high fidelity wireframing
  • Usability testing
  • Rapid prototyping

During this process, you will get a chance to observe whether your designer is up to date and skilled in the tools required to do the job. It will tell you how better are they able to reach the targets and schedule assigned to them. You wouldn’t want the product in the process of production forever. Moreover, the UX designer has to closely work with the User Interface designer (UI) who is responsible for converting the designs into a physical product. If at all the UX designer is not up to the standards, a lot of work falls upon the shoulders of the UI designer who then has to double up. This can affect the result of the end product.


Once we are done with establishing project goals and production, you are well versed in how things should be by the end and so this phase is not that difficult. In this phase most of the time is spent in A/B testing, UX and UI scrutiny, drop-offs, understanding where the consumers have a problem understanding your product. Once you have done all of this in redefining a few aspects one can expect from the UX department are:

  • User experience audit
  • Redefined function
  • Improving usability
  • Introduction of new user functions
  • Reconciling usability and affordability

Post this, what you can do is to see if the visual and physical interaction of your product needs some tweaking. You can go through it again to get some features or visuals added. You can use it to make customized product internationally or locally based on how much you want to expand your business.

About the author:

Win Infosoft is a Digital Marketing firm with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. We have successfully completed several UX Design projects and have years of expertise. If you are looking for someone for UX Designing, contact us today.

Must-Have Features For Any Mobile App! - Mobile App Development

Must-Have Features For Any Mobile App! – Mobile App Development

Some apps are user-friendly and fun to use. Others are more frustrating to go over which makes us wonder what went wrong with Mobile App Development. We found out what elements make the best apps the way they are and listed down a few important features that every one of those must have. Given below are some features that can make the app development success.

  1. Have A Search Feature:
    When a user comes online on the app, they may be in a hurry which is the case most of the times. It comes in handy if what they want to find is just a click away. Search bars allow them to do just that. Having a search feature can definitely boost the attractiveness of your app as your users can easily find what they want in less amount of time.
  2. Feature For Sharing Content:
    Many top-tier apps have social networking capabilities so that the content the users like can be shared easily. The sharing content is not restricted to jokes and memes anymore but has grown to full articles that the user finds interesting. It is crucial hence, to provide them with a platform to share the content that they find engaging and thereby also increasing the exposure for your product.
  3. Responsive Interfaces:
    Today, people use different kinds of gadgets to use apps or browse the internet. From desktops to Smartphone and smart TVs, apps are now available on a gadget of every screen size. Some users might use a normal smartphone or a tablet with an even bigger screen. Having a responsive interface ensures that the design accommodates itself according to the space it receives thereby increasing the appeal of the product.
  4. Different Versions And Platforms:
    Your product must be available and supported by different versions of the constantly updated Operating systems. While Android holds the majority of the market share, Apple’s market is too big to ignore. Therefore, the app you develop must be available for Android as well as iOS that too compatible with their various versions.
  5. More Touch:
    It is okay if your user is seated in front of a PC at which point you can ask for whichever information you want. But from the perspective of a phone user, typing is a lot to ask at which point the user may lose interest. Keep your inquiries to a minimum and for the needed information, try to incorporate features that use touch.
  6. A Feedback Feature:
    Many times users are the ones to bring an issue to your attention. More often than not, what the user wants from the app is easily discernable through a feedback feature. Many users are vocal about what is wrong with it or what is missing. Provide them with a platform to raise their concerns in the app itself. This has two very big advantages. First, you get to know from their perspective what is wrong and second, they come to you before giving a bad review elsewhere.
  7. Offline Mode:
    Help your user by providing them with an offline mode. While storing data on mobile phones is a potential threat to data security, the user may not have a sound internet connection at all times. Make the bare minimum features available so that they are available to work at least for the time being.

Mobile APP Development is not an easy task and requires professional help. If you are on a lookout for an app development agency, contact us at Win Infosoft today!

About the author:

Win Infosoft, Develop mobile apps is an easy feat but developing an app that provides out of the box user experience is a challenge!! The team at Win Infosoft meets this target by creating mobile applications that keep users hooked and increase your business. Users always need apps that work fast, are creative and have easy functionalities. We provide all that and more.