first step to hire android app designer for increasing your digital presence. Some rely on the reference to others while many roam around browsing several websites to get quotations for the same.

Tips To Keep In Mind To Hire Android App Designer

by with No Comment IT SecurityTechnologyUncategorized

You must wonder what should be the first step to hire android app designer for increasing your digital presence. Some rely on the reference to others while many roam around browsing several websites to get quotations for the same. But hiring an Android app designer is a process which has to be carefully undertaken to ensure that whatever work you require of them, is easily and flawlessly delivered. Here are some essential tips to keep in mind before hiring an expert for app designing.

 

  1. Do Your Research
    Do your fair amount of research on which company has a good reputation, what is their profile, how many clients have they served and how is their monetary requirement. You can acquire these details from the internet or ask your closest friends and acquaintances for references. Once the list is ready, move on to the next step.
  2. Decide Your Parameters
    Make a list of parameters that are important to you. If you are just starting then money is very scarce and you need someone who’ll do a good job in less expense. If you are looking to move your business online quickly, time is of importance and your main parameter would be to find someone who is efficient. Decide your list of parameters and shortlist the companies accordingly.
  3. Focus On Their Work
    No matter what your priority is, always focus on their previous work and profile. It speaks a lot about their experience, quality, and skill of executing the job. Look for someone who has already delivered many projects or varies types. The last point is important too as it reflects the amount of creativity that they can instill in making your app appealing or user-friendly to the customers.
  4. Have A Call Or A Meeting
    Have an initial call or meeting with the shortlisted companies to give them an idea of what you want and how much will they charge. By now based on the research even you get an idea of how much is okay to spend on an app. Talk to them and gauge how easily can they understand your need. This will help you decide on one company. Although, one thing you must keep in mind is quality work must be always paid well. So if you are looking for a good job, you shouldn’t work on saving money but be willing to spend a little more if needed.
  5. Decide Your Pick
    Now that you have all the information you need, you are in a position to decide on a company which
    – Understands just what your company needs
    – Is creative with all its clients
    – Has a very good work profile
    – Has a good reputation for delivering on time
    – Is easy on the pockets
    – Provides guarantee of good work within the deadline

 

Once you are done with all these, you can easily point out the best android app developing expert for you. Win Infosoft is an expert in developing android apps with skilled personnel and expertise. Contact us if you want to take your business to another level and get yourself an app.

 

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

Is Your Social Media Declining? – Here Is What You Can Do About ItIs Your Social Media Declining? – Here Is What You Can Do About It

Is Your Social Media Declining? – Here Is What You Can Do About It

by with No Comment Digital MarketingUncategorized

As a business and that too, a growing one, it is understandable that one may not be able to invest as much in social media. This has become a necessity, however, ever since the Facebook algorithms changed and organic reach now seems impossible. In 2016, the number of organic reaches on Facebook declined by 52%. This means one cannot reach the number of customers it did before only base on your content.  Every post which appears on your timeline has to be boosted by some amount so that it reaches the audience it is supposed to. If you are facing a rapid decline in the number of organic reaches for your company, here are some pointers to help you come back in the race.

Unique content for each platform:

Understand where your audience is. It makes no sense to take your audience away from a social media that they love interacting in. Reports show that more and more consumers share media on their favorite social media platforms and network communities. Delivering them with the content directly in their comfort zone is one way to ensure organic growth.

This is also commonly known as distributed content strategy. Create unique content for each platform. Instead of redirecting the customers to your blogs on the website each time, create a visual image with the basic gist of the link if they wish to see more. This works tremendously for platforms like Snapchat and Instagram. For other platforms like Twitter and Facebook, one can use the blog links to redirect them as it does not really take them away from their network.

Every once in a while feature someone else’s content:

The traditional belief is that if you constantly keep sharing your own content and push it across, your consumers will finally be attentive to everything you have to say. This is somewhat wrong. Social media is all about being social which means the users expect their brands to be social as well. The key is to understand what clicks with your customers and sharing or featuring that content every once in a while. As long as the curated content does not go against what the brand stands for, it is okay to look at what others are posting that is liked to buy your consumers. Sometimes, it is okay to share an article or blog of some other company that has valuable information about the industry, it showcases your thoughtfulness and willingness to stay up to date with the industry.

Study algorithms:

You must have noticed that once you log in to any social media platform, the news feed contains posts and content based on the previous engagements you had on the social media. As a marketer, it is useful to understand just how these algorithms work to be able to provide a specific strategy that increases your customer base. Algorithm insights for some of the platforms are:

  • Facebook posts are ranked such that posts by family and friends are featured first followed by information posts and then entertainment.
  • For Instagram, the posts are based on your interest in a particular content, how likely you are to respond to a particular post, your relationship with the user who posts and the regular timeline.
  • The feed is customized based on your preferences and features the best tweets on the news feed while you were away from the app. The company is still working on how to make the algorithm perfect for recognizing the best tweets for an individual user.

Keep your content budgeted:

Social media ads, sponsored and boosted content are the best way to reach your audience as the organic reach decreases. A report by Nielsen Brand Effect found that among the 475 social media campaigns they evaluated, Instagram proved to be a better choice of an ad as much as three times. It showed that the ads on the app were more memorable for people thus making them far more likely to click on the ads. Here are some reasons to use advertising on social media.

  • Get higher conversion rates:
    Ads help you target the people to whom the ads must be sent to. With greater options on the area, demographic and when it goes out, it is easier to send ads to specific groups that can potentially buy your product.
  • Create different ad types:
    Facebook provides us with a range of ad types to produce like the slideshow; carousel, video etc. use every ad type and see which one works best for you.
  • See results:
    Get specific data on which ads are giving the most leads and which are engaging for your customers. Get a report on metrics that are important and your top performing ads.
  • Make it mobile friendly:
    About 80% of the social media users access them through their smartphones. Create ads that are friendly for the website as well as mobile.

Use these tips to tweak your social media a little here and there and you will find a considerable increase in the engagements of your customers with the brand.

About the author:
Win Infosoft is a digital marketing agency that provides marketing services in SEO, SMM, PPC and services in Mobile app development and website development.

Digital MArketing Agency

How To Choose A Top Rated Digital Marketing Agency

by with No Comment Uncategorized

Giving the reigns of your brand and advertising to a top rated digital marketing agency seems quite easy by a single search on Google and the top result. However, companies have lost revenues, brand value, and money by selecting an agency which was not fit for their company. Before choosing a candidate fit for a job we usually have rounds of evaluation that ensures that we get the best one. And we do that to the best of our abilities. Why not do the same with digital marketing agencies?

Digital marketing agencies are outsourced with work of marketing a company on the digital platform, a job that can make or break a company. And hence it is important to go through a procedure before hiring any agency.

  1. A need assessment:
    Do a need assessment of your own requirements. Most of the agencies provide everything, from SEO, PPC to social media marketing, Adwords and more. But if you decide that you have to house employees to take care of the social media for you, then keep that specification in mind.
  2. Check out core competencies:
    Now, you have to check out websites of the agencies that are best at the other tasks under digital marketing. Usually, companies would want to highlight their strengths on their website which is a pool of information for you. If you only need branding than an agency with experience and skill in the field would be best for you and not the other SEO, PPC services they provide.
  3. Do research:
    Once you have short listed the companies that you think would be suitable for your needs, it is time to dig deeper. Do homework, go into their social media profiles, get information as much as you can. The reviews on Google and comments on their Twitter handle can tell you a lot about their services and performance. You wouldn’t want to end up with an agency that does not listen to your queries. However, separate the competitor comments from the others, meaning, track the history of the commenter too to make sure they are a credible source of information.
  4. Get references:
    Get references in the Industry, people who have worked with the agency before. Discuss with them the strength of the agency and the challenges the reference faced. Note that the objective here is not to find negatives of the agency but to understand whether the agency is fit to deliver specific requirements and nature. How they handle their clients and their needs are what defines a company.
  5. Meet the agency:
    Do not finalize on an agency before meeting them in person. This helps in 3 major things:
    – Meeting with them and the person working on your particular project helps you understand whether they would be able to pull it off or not.
    – It will build a rapport between you both where you can set expectations, in such a way that you give them space to say no if they feel a need cannot be fulfilled.
    – In case the agency is not handed with the complete digital marketing and just a few aspects, it is crucial to maintaining an effective communication system between the teams so that the objectives are aligned and worked towards together.

The last step is simple, if you had not problems by far with an agency, it is for you. Make a mental note that digital marketing agencies are not all perfect, but have their own strength and weaknesses. Do give an intensive review to the agency whenever you can, ensuring performance.

WinInfoSoft is a digital marketing agency with expertise in every digital marketing area including SEO, PPC, Adwords, Social Media etc.