Thanksgiving for 2018 is already here and we don’t really know where the time flew away. An occasion to sit together with family and give thanks for everything you have Thanksgiving is indeed an occasion looked forward to the whole year. For starters, it marks the proximity of holidays and in the middle of tight schedules, as the people have today, a little break is all they need to reflect and unwind. This year, we decided to keep things simple for Digital Marketers and couldn’t help but bring similarities between the famous tradition and virtual marketing. Here are some ways Digital Marketing is so eerily similar to organizing a Thanksgiving dinner, that you might be tempted to use it as a tool.
Planning and preparation is everything:
If you are someone organizing a Thanksgiving dinner for even an average of 7 people, it takes a lot of planning and preparation beforehand. Making a shopping list, dividing work for each family member, designing a cooking schedule and dinner menu, in mind at least. If you are someone who enjoys inviting people over then another list to add is the guest list. And the errands run long
In digital marketing too, the tasks have to be prepared beforehand, planned with intricacy. Running a business is a 24×7 job and you could put up a website, post on social media, even write a few blogs every now and then but unless you have a strategy based on what has worked in the past and what can work now, it won’t add up to anything. Which is why planning and preparation being the base of a digital marketing strategy.
Choose a recipe:
You have to boil down to a recipe of the turkey or choose your Aunt’s famous apple pie for the menu. It is on the basis of a recipe that you can design a proper shopping list to avoid on time hassle. In DM too you have to get the right mix of tools at hand to make it work You have to think of multiple combinations of Search Engine Optimization, Social Media Marketing, Blog Writing, Web development to get the perfect recipe in hand. Keep in mind you may not get it right the first time, but keep on trying and you may hit the jackpot!
Make the invitations ready!
Yes you have a guest list in hand but they are not going to show up uninvited unless they come in your inner circle. You have to drive traffic to websites and your product online by making a call. Usually, it is the integrated work of Social media and SEO that generates traffic on a website. But email and paid marketing show great deals of results too. You have to make alluring content and get there out on the field to ensure the audience shows up.
End of Dinner and star of the night:
At the end of the dinner, you will be able to tell for sure whether your famous mashed potatoes did the magic or not or the special tuna dish you tried for the first time worked. You usually are able to gauge it by simply looking at the casserole. Wiped clean? That’s your star! In digital marketing too, a few things will work others won’t. Analytics will be able to tell you what is working for your traffic and what isn’t. You could also come up with your own engagement metrics based on the social media trends.
Leftovers are loved:
Who took the leftover turkey and turned it into a sandwich for lunch the other day? Well whoever did, they are a saint. Everyone loves leftovers and so should you. Analyze what well have worked in the past for you and tweak them a little here and there to breathe new life into them. Do you have a blog that went viral? Make a video series of it. Once you open your mind to creativity, the possibilities are endless! You could use the same tricks after a certain period of time, create a trend probably an annual online event that people wait for. Rack your brains enough and you can have a brand-new idea.
You could always order:
Suddenly your guest list looks too long to follow through and you start doubting if at all you would be able to pull it off. At times like these, just pick up your favorite food place and order away! You could order mashed potatoes or the dessert or you could order the complete dinner. In the corporate world, we call that outsourcing. If you can’t find what is best for your digital marketing strategy, let someone else do it. Firms provide SEO, SMM, App development, Website development, and PPC services in packages or modules. You can choose whichever is best for your business and start right away!
About the author:
Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.