22 Mar 2018

Is Your Social Media Declining? – Here Is What You Can Do About It

As a business and that too, a growing one, it is understandable that one may not be able to invest as much in social media. This has become a necessity, however, ever since the Facebook algorithms changed and organic reach now seems impossible. In 2016, the number of organic reaches on Facebook declined by 52%. This means one cannot reach the number of customers it did before only base on your content.  Every post which appears on your timeline has to be boosted by some amount so that it reaches the audience it is supposed to. If you are facing a rapid decline in the number of organic reaches for your company, here are some pointers to help you come back in the race.

Unique content for each platform:

Understand where your audience is. It makes no sense to take your audience away from a social media that they love interacting in. Reports show that more and more consumers share media on their favorite social media platforms and network communities. Delivering them with the content directly in their comfort zone is one way to ensure organic growth.

This is also commonly known as distributed content strategy. Create unique content for each platform. Instead of redirecting the customers to your blogs on the website each time, create a visual image with the basic gist of the link if they wish to see more. This works tremendously for platforms like Snapchat and Instagram. For other platforms like Twitter and Facebook, one can use the blog links to redirect them as it does not really take them away from their network.

Every once in a while feature someone else’s content:

The traditional belief is that if you constantly keep sharing your own content and push it across, your consumers will finally be attentive to everything you have to say. This is somewhat wrong. Social media is all about being social which means the users expect their brands to be social as well. The key is to understand what clicks with your customers and sharing or featuring that content every once in a while. As long as the curated content does not go against what the brand stands for, it is okay to look at what others are posting that is liked to buy your consumers. Sometimes, it is okay to share an article or blog of some other company that has valuable information about the industry, it showcases your thoughtfulness and willingness to stay up to date with the industry.

Study algorithms:

You must have noticed that once you log in to any social media platform, the news feed contains posts and content based on the previous engagements you had on the social media. As a marketer, it is useful to understand just how these algorithms work to be able to provide a specific strategy that increases your customer base. Algorithm insights for some of the platforms are:

  • Facebook posts are ranked such that posts by family and friends are featured first followed by information posts and then entertainment.
  • For Instagram, the posts are based on your interest in a particular content, how likely you are to respond to a particular post, your relationship with the user who posts and the regular timeline.
  • The feed is customized based on your preferences and features the best tweets on the news feed while you were away from the app. The company is still working on how to make the algorithm perfect for recognizing the best tweets for an individual user.

Keep your content budgeted:

Social media ads, sponsored and boosted content are the best way to reach your audience as the organic reach decreases. A report by Nielsen Brand Effect found that among the 475 social media campaigns they evaluated, Instagram proved to be a better choice of an ad as much as three times. It showed that the ads on the app were more memorable for people thus making them far more likely to click on the ads. Here are some reasons to use advertising on social media.

  • Get higher conversion rates:
    Ads help you target the people to whom the ads must be sent to. With greater options on the area, demographic and when it goes out, it is easier to send ads to specific groups that can potentially buy your product.
  • Create different ad types:
    Facebook provides us with a range of ad types to produce like the slideshow; carousel, video etc. use every ad type and see which one works best for you.
  • See results:
    Get specific data on which ads are giving the most leads and which are engaging for your customers. Get a report on metrics that are important and your top performing ads.
  • Make it mobile friendly:
    About 80% of the social media users access them through their smartphones. Create ads that are friendly for the website as well as mobile.

Use these tips to tweak your social media a little here and there and you will find a considerable increase in the engagements of your customers with the brand.

About the author:
Win Infosoft is a digital marketing agency that provides marketing services in SEO, SMM, PPC and services in Mobile app development and website development.

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08 Mar 2018

5 Unknown Facts About International Women’s Day

International Women’s Day is celebrated March 8 every year as an ode to all the women across the world and to celebrate their achievements. Today even companies make special provisions and policies to ensure women are empowered to keep their best foot forward. The road to equal rights for women has been a difficult one and it started more than 100 years ago. Here are some lesser-known facts about International Women’s day

  • The day was originally called International Working Women’s Day and was first celebrated on 28 February in 1909. This was to commemorate a strike that happened a year ago in 1908 which saw a whopping 15,000 women workers from the International Ladies’ Garment Workers’ Union. These women included even immigrants from many parts of the world and came to organize the march in New York. The women organized the March for equal social and political rights.
  • The first-ever official international women’s day was celebrated 4 years after the first one in 1914. The day was March 8 because it was a Sunday and maximum working women had the day off to march in the city and organize activities for spreading awareness. The day has been celebrated as International Women’s Day ever since.
  • The day was named a holiday in the Soviet Union in 1917. It was celebrated in most socialist movements and communist countries before UN went ahead and adapted it in 1977. UN officially recognized 8 March of each year as a day dedicated to women. Now, since 1996, the UN gives a theme to each year’s IWD. This year’s theme is “Press for Progress.”
  • The UN specifies and defines International Women’s Day as “a day when women are recognized for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, economic or political. It is an occasion for looking back on past struggles and accomplishments, and more importantly, for looking ahead to the untapped potential and opportunities that await future generations of women.
  • The amazing fact is that many countries have declared this day as a holiday which includes Vietnam, Cambodia, Afghanistan, Zambia, and Mongolia. There are other countries that give the holiday only for women and this list includes Nepal, China, and Madagascar.

It is true women are an important part of the world, half of the human population on this planet comprises of women. It is therefore imaginable that the contribution that each and every woman will bring to the society will double the level at which we are today. Accepting them as equals and ensuring no discrimination can lead to a healthy economic, social and collective world.

 

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to help you with digital marketing, contact us today!

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12 Jan 2018

8 Tips To Make The Best Out Of Your Social Media Ads

If you are a digital marketer then there is a good chance you have tried out social media ads to market your product. But have you noticed that even after making a good target audience, content and visual, you are not getting as many responses as you should? If yes then we have with us here 8 important tips to remember to make the best of your social media ads!

  1. Have Authenticity:
    Whatever you do, one of the most important things is to be authentic. People and especially consumers are more likely to pay attention to your ads if they are relevant. Consumers like to be connected and entertained at the same time, ensure that your ad has a value that can add to their social media experience.
  2. Be Useful:
    Ads should not be placed everywhere. In case a person is looking at a video of a friend cooking a delicious meal, an ad on accessories for a dress could be a turn-off. While at the same time an ad of the pan that the friend is cooking can be more helpful in converting.
  3. Have Context:
    Keep the context in mind when reaching out to a customer. In the big web of the network that a consumer has created for themselves, they look at different branches and nodes for different requirements. Their need for entertainment and knowledge could be fulfilled from different branches. Make sure to target audience in a network where they are more willing to listen to marketing content.
  4. Have Credibility:
    People share content that they find useful or engaging and they do this from brands that are credible. Studies have shown that origin of a content holds lesser importance for an individual than the brand it comes from. They associate the brand with credibility and therefore do not think twice before sharing. Make yourself credible.
  5. Be Accessible:
    Accessibility of social media users to you can help you build the brand at a faster pace. You need to have a network of reliable users who will share your content. For this, ensure to be as spontaneous as possible with your replies to customer and user queries on the social media. You can probably use an instant messenger too to do the work for you.
  6. Persistence is the Key:
    Be persistent in whatever you do. Pay attention to user feedback and keep on working to make your brand better and acceptable for the consumers. A continuous stream of engaging content will keep your users tuned in for more.
  7. Keep Testing:
    Keep testing the effectiveness of your Ad campaign. Just posting one does not mean the work is over. Instead, focus on the areas where the ad can improve so that your plans can change on time and get better results. This method of continual improvement through the operations can save a lot of time.
  8. Be a Good Listener:
    The one thing you should do is listen to your users. Know what exactly they want and need and make ad campaigns based on that. Before investing money in the campaigns, it might be a good idea to listen to their feedback which can be overcome by some ticks here and there.
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18 Sep 2017

What Should Be Your Social Media Marketing Goal?

If you are not considering the ROI coming from social media marketing, then maybe you should. Social interaction with customers is not usually seen as something tangible and in many companies, does not really help in conversion and sales. But developing such strategy with your digital marketing agency can definitely provide you with results that are in the direction of your business goals. The objective of your strategy can differ based on the need of the company. And whatever the objective, it will always move towards increasing the chances of your business to boom.

Many companies have different SMM goals but some of the major of them are listed down here:

  1. Brand Awareness:
    Based on a recent report, in the study of 522 companies, almost every 3 out of 4 companies had their short-term SMM goals to increase brand awareness. It is a very good channel for doing so as engaging content, videos, pictures, and interaction have been very crucial in building a brand name. Hence, if you think your business needs a little more exposure, the strategies your agency makes can all point towards this.
  2. Lead Generation:
    For other companies, getting data and lead generation is the second highest SMM goal as per the report. The data is very useful for marketing and conversions which are why experts rack their brains to think about ways in which potential customers might give up their contact information.
  3. Customer Loyalty:
    This is majorly for companies who already have a brand name. But as the saying goes, out of sight out of mind, Social media is the virtual reality where everyone visits every once in a day. And what better sight to see than your favorite brand engaging you with creative content. Social media goals directed towards customer loyalty is one of the best goals a company can make for themselves for retention of customers.
  4. Sales:
    Although social media was not seen as a potential market for sales after Facebook and Instagram started Ads, the market has risen by leaps and bounds. Companies have seen a lot of conversions especially in e-commerce which is why if your needs include conversion, SMM strategy for it can be considered.
  5. Customer Service:
    Though only 17% of the 522 companies in the report mentioned above had customer service as a goal, social media is a good platform. Today companies are more accessible on Facebook and Twitter than they were with their email IDs and contact numbers. Which is a good and easier way of keeping in touch with your customers.

One only has to decide which SMM goal suits them the best for time being of course. As time passes, the goals might change with an increase in brand awareness comes the need for customer loyalty and service. Wininfosoft offers SMM services in the digital marketing arena and has one of the finest experts in developing social media goals with you for your company.

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