25 Jul 2019

8 Pointers For Better Social Media Ads – Social Media Marketing

If you are a digital marketer then there is a good chance you have tried out social media ads to market your product. But have you noticed that even after making a good target audience, content and visual, you are not getting as many responses as you should? If yes then we have with us here 8 important tips to remember to make the best of your social media ads!

  1. Have authenticity:
    Whatever you do, one of the most important things is to be authentic. People and especially consumers are more likely to pay attention to your ads if they are relevant. Consumers like to be connected and entertained at the same time, ensure that your ad has a value that can add to their social media experience.
  2. Be useful:
    Ads should not be placed everywhere. In case a person is looking at a video of a friend cooking a delicious meal, an ad on accessories for a dress could be a turn-off. While at the same time an ad of the pan that the friend is cooking can be more helpful in converting. 
  3. Have context:
    Keep the context in mind when reaching out to a customer. In the big web of the network that a consumer has created for themselves, they look at different branches and nodes for different requirements. Their need for entertainment and knowledge could be fulfilled from different branches. Make sure to target the audience in a network where they are more willing to listen to marketing content.
  4. Achieve credibility:
    People share content that they find useful or engaging and they do this from brands that are credible. Studies have shown that the origin of content holds lesser importance for an individual than the brand it comes from. They associate the brand with credibility and therefore do not think twice before sharing. Make yourself credible.
  5. Be accessible:
    Accessibility of social media users to you can help you build the brand at a faster pace. You need to have a network of reliable users who will share your content. For this, ensure to be as spontaneous as possible with your replies to customer and user queries on social media. You can probably use an instant messenger too to do the work for you.
  6. Persistence is the key:
    Be persistent in whatever you do. Pay attention to user feedback and keep on working to make your brand better and acceptable for the consumers. A continuous stream of engaging content will keep your users tuned in for more.
  7. Keep testing:
    Keep testing the effectiveness of your Ad campaign. Just posting one does not mean the work is over. Instead, focus on the areas where the ad can improve so that your plans can change on time and get better results. This method of continual improvement through operations can save a lot of time.
  8. Be a good listener:
    The one thing you should do is listen to your users. Know what exactly they want and need and make ad campaigns based on that. Before investing money in the campaigns, it might be a good idea to listen to their feedback which can be overcome by some ticks here and there.

Win Infosoft is a digital marketing firm that offers every service in the field including Social media Marketing, SEO, PPC, Mobile app development and website design.

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20 May 2019

Writers Are Spending More Time Writing Less Content – Content Writing

Content is the king, they say which has made content writing an important task in every company with a virtual presence on the internet. But, things are not the same as before. In a recent survey, it has been found out that more writers spend more time writing less content. As bloggers and content marketers, it is expected of the writer to provide content which is more useful and valuable, that too in the written form. Not to mention the decline of attention span each individual has while reading an article, writers now are improvising to get more attention. The survey that had inputs from around 1,377 bloggers has some very interesting results and insights to look into. Given below are some of the best takeaways from the survey of 2017.

  1. More Writing, Less Publishing:
    The survey found out that bloggers are now opting to spend more time writing quality content than just anything. The work hours being the same, this means that now less number of articles and blog posts get published. An average blog post requires 3 hours and 20 minutes of time to be complete. It includes brainstorming on topics, gathering facts, data, research and then piecing it all together. But 49% of the bloggers believe that spending time in creating such content has a boost and is impactful.
  2. Quality And Media:
    The results imply that more number of bloggers now prefer using editors. Before, when the bloggers sent the post for editing to a mediator, the time required for publishing a post was longer. Bloggers then began taking it on themselves by editing their own content. However, this can increase the risk of overlooking and typos. External editors ensure that these mistakes are taken care of and the number of bloggers who have started using it has increased drastically. Also, many of them are now using media like pictures and videos for a better understanding of the topic.
  3. Longer Posts:
    Writers are now spending more time writing longer posts. After all, the readers would want to read everything in the same place which is why bloggers now spend time writing posts that can give a one-stop solution to their readers. The average number of words that writers write these days is 1,142 words per post.
  4. Paid Promotions, Influencer And Content Marketing:
    With the decline in organic reach, more and more marketers now find paid promotions to be a better marketing tool than ever. This is mostly because the paid promotions on Facebook and Instagram actually tell you where the money has been spent with insights and analysis. It makes doing such promotion justifiable. Content sees more promotions than before and will do in another 4 years.
  5. Updating Old Post Works:
    Nobody wants to stumble upon a post that has outdated information. No matter how strong your SEO is if your content is not valuable to the reader, chances are that it won’t be read and the traffic will reduce. In the survey, 55% of the bloggers mentioned that they felt updating their previous posts has helped boost the visibility of their articles and the website.

With the growing market for digital marketing, it is clear that even blogs and written content are here to stay. Win Infosoft is a digital marketing agency that specializes in SEO, PPC, Web development, SMM and app development.

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26 Mar 2019

An A-Z Dictionary For Android App Designers In India

If you are someone who aspires to be an Android App designer in India, staying at the top of Android development updates is important. The industry is changing every second and so to increase your chances of success as a designer, you have to be aware of certain aspects of developing an app. We have compiled a list of tips that you can adapt to ensure success in the field.

  1. Stay On Top Of Latest Trends:
    What your customers expect from you is whatever it is available in the market. Staying updated on the trends can help you give the customers features that they want. And as the industry develops every second, you need to know your available options before generating an app.
  2. Stay Ahead At The Design Front:
    Your creation impacts the user the very first time they see it on Google Play. Around 2.2 billion apps are stored on Google Play. How can your product stand out and grab attention? It depends on its design. Google also has guidelines on designing but do not keep it secondary.
  3. Participate In Communities:
    Communities are a good place to share ideas, meet similar people and probably even get job offers. People have found business partners through communities. But most importantly, if you have a question or a doubt, there is at least one person who has the answer to it and they can only be found in communities.
  4. Listen To Your Users:
    After you are done making an app, the work that remains is to keep improving it. Users actively leave reviews about the problems they face which can be an opportunity for you to improve it. Always listen to your users to make the product better every time.
  5. Have Faith In Your Idea:
    In case you are an independent designer, note that whichever app you make, it should be either revolutionary or a simple app with added value. Do your research and know what investment will go into it. Keep on going to achieve what you want.
  6. Be Your Own Critic:
    Believe in your idea but at the same time criticize your own work. Does it help your users or is it just another app they can do without? Make your creation useful by solving their problems and making their life easier.
  7. Make A Portfolio:
    While working on app designing, ensure you keep on building your portfolio. It is important as it reflects what you can do when designing apps. Keep all the important features and designs of the products you have previously made. This also helps you to get new work of different field to broaden your horizons.
  8. Test Frequently:
    Test your app as much as you can. It gives you the confidence in your own product before you release it to the market. It is also a great platform to find bugs and report crashes before it hits the play store. Constantly work on the UX and UI.
  9. Study The Android Market Carefully:
    Before you begin your development process, understand the Android market first. It is true that Android dominates more market than any other OS. But it is also true that the users don’t really feel like paying for apps. Therefore, you might have to look at a freemium model while designing. Mostly apps downloaded are games which have the highest downloads thus giving a window of revenue.
  10. Research On Your Competition:
    Before starting off with your project, look at similar apps that have been released. Learn from them and test what additional features their product needs, that you can fulfill through your app. Learn about their business model to help put a price on your product.

Gaining success as an Android Developer is surely not easy but it is definitely not impossible. One can reach heights if they simply keep in mind the tips mentioned above.

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

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25 Mar 2019

What Makes Content Marketing Different From SEO? – Win Infosoft

As a digital marketing agency, we get a lot of service requests for a wide range of products we offer. While many are quite distinct in their work like web development, SEO and WordPress set up, others are quite similar and have a minute difference. Many find SEO and content marketing to be somewhat the same thing. There is some difference between the two to understand which, we’ll have to look more closely at what they are:

Search Engine Optimization (SEO)

It encompasses anything and everything you have to do in order to give your site and it’s content exposure in relevant searches typed in engines like Google. A lot of its work includes optimizing the elements in the site page, using local keywords in content, improving the user’s experience, creating links that are high quality and maintain social media presence. All of these strategies when put together with help your site gain rank on the search pages whenever the industry related words are typed in the search bar by a user.

Content Marketing

This, in a narrower spectrum, deals with the site itself. It requires the addition of content that may attract new users and deletion of content that is now irrelevant. New pages are added to experiment and understand if the user needs it. Moreover, the job is related to creating blogs, articles, newsletters, infographics, videos etc. The main objective is to push the user by attracting them to the site and sending them to the sales department that helps in turning potential clients into the conversion of sales.

Content marketing and SEO have a mutual relationship in a way that whatever happens to the content, affects the SEO and vice versa. If the content uses appropriate keywords in the articles, it will attract more traffic and the chances of the site to rank higher are more. Also, if the strong content is added to the site, credibility is increased hereby boosting the SEO of the site.

Difference between SEO and Content Marketing

The two things differ significantly in the following 3 ways

  1. TARGET AUDIENCE:
    In content marketing, you have to think about what the user wants to read and whether what they ask for is a problem your site can solve. It is important here to be the answer through whichever media seems the best, infographic, video, pictures etc. Yes, your content has to be optimized using keywords but it should not drift far away from what is relevant to the user.
    On the other hand, SEO is all about making your site relevant through constant monitoring of search engines and crawlers. While many say the people behind it are human too, the scales on which the site is weighed are not overlooked by humans but algorithms. Your site may be the best but the wrong title, keyword, description and other code-related elements go wrong, your site won’t be visible.
  2. APPROACH:
    The two differ heavily in approach too. While SEO is more analytical and is based on numbers, content marketing has no formula.
    SEO requires constant monitoring for which Google Analytics is the best. It tells you where your performance is lagging and how can you overcome the obstacles. It tells you which keywords to analyze, which tools and sites to dig and also suggests opportunities to gain higher traffic and site rankings.
    On the other hand, content marketing is more of guessing, trial and error game. You have to understand what would you want if you were the user and provide them with just that. This means you’ll have to work hard t make attractive and strong content that gains new users.
  3. VALUE:
    The value added by both is almost the same. Where on one side SEO is responsible to direct the oncoming traffic to your site, content marketing has the responsibility to keep them engaged on the site.

Do you need help with developing SEO for your business? Win Infosoft provides a variety of services in SEO and content marketing. For more details, contact us today!

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

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23 Oct 2017

Track Your Local SEO and SEM

One of the most difficult things on the internet today is to track the results of your SEO efforts. Usually, people enable analytics code and leave it just as it is. But this gives a superficial data of an interaction between consumers and your website. The important part is that we need to know how many of the website visits were converted, which medium were they directed from. This can be a very tricky but not impossible. It can also be done faster without having to log into multiple accounts and then bring it together. Here are some simple pointers and tools to track your local SEO and SEM.

  1. Google Analytics:
    Google is potentially the most powerful tool for every website when you want to track your results. Sure other tools are available too but this one is free and is virtually present everywhere. Learning Google analytics in and out is where the trick lies, it is not just 3 graphs and lines indicating what is what. Learn the tool and make the best of it.
  2. Google search console:
    This is one tool that is easily overlooked but doing so can land you in problems. You can miss out on XML sitemaps, robot.txt verification, crawler reports etc. You will also miss some very important keyword click data. This tool can be used to detect penalties coming your way and other issues if they ever come up.
  3. Google Adwords:
    Adwords is why you need tracking in the first place because without it you won’t know where your next click comes from and just spend money. Analytics from the AdWords data can be very efficiently used to seeing whether your campaign needs changes or not.
  4. Google Tag Manager:
    An excellent tool to put the code in snippets for your site and do it all at once. It basically holds the list of snippets entered from you. It manages each one such that you don’t have to go back to each one of it to edit.
  5. UTM tracking URLs:
    This so that you know where your visitor comes from exactly. It tracks the UTM on the URL to get information on which medium the visitor was directed from. For it is also possible they came looking for a business card.
  6. Google My business:
    Another very important and helpful tool in giving you essential data on how tracking and results in work. It draws bridges between certain information to give you the best insights so that you make an informed decision.

Win Infosoft is a digital marketing agency that holds expertise in SEO, PPC, SMM, Web and Application development.

 

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20 Oct 2017

7 Easy Ways To Show SEO and Search Results

Today Google has upped the game of SEO for everyone competing. No matter how much you try, your links do not seem to show the results. First of all, SEO is one thing that takes a fair amount of time. It definitely does not show results in a day or two. Continuous efforts for months and maybe a year leads to tangible results in SEO. Moreover, staying on top of your game is very important as Google usually changes its SEO algorithm once in 6 months which is not enough time for one to show results. Here are 7 easy ways to pump up your game.

  1. Structured data:
    Schema markups and structured data are no longer optional. It is very crucial for search engines and hence should be given due importance. Google, with the help of this structured data, understands the relation between what your website has to offer and what the person searching needs. This effectively effects your ranking too.
  2. Work with machines:
    Idea is to use automation to do all the tedious tasks for you. Automated SQRs, bit adjustments, data analysis etc are some example of what you can leave to the machines. This gives to time from repetitive tasks and focuses on other aspects where your work is needed and will be of more value.
  3. Integration of channels:
    Generate a strategy that includes all the channels and allows each one to work in collaboration. Focus on individual departments is not effective at all. Work as a team to come up with strategies that are beneficial for you and your client.
  4. No AI, Voice search for now:
    Focus your energy on voice search as it is here to stay. Artificial intelligence will take time for optimum results but voice search is trending now. It can help you come up with answers to how it works, how consumers use it, how can you use it to make optimum. This can also be a connection between the consumers and your brand if you are able to provide information of value.
  5. Location is important:
    Things might be working now, but location still matters a lot. It does not mean you cannot do anything about proximity and its effects. Reviews, categorizing, citing, proper snippets, evaluation of competition and more can help you get rid of the disadvantage.
  6. Influencers are here:
    More people listen to influencers than their own friends. They are connected to the influencer rather than the brand itself. And reviews have a massive impact on Google and facebook business.
  7. Rank 1:
    Google, in order to give the best possible answer, uses different sources to give pointer results to its customers. It means to be no. 1, you will have to play according to the rules and give as much structured data as possible.

Win Infosoft is a digital marketing agency that holds expertise in SEO, PPC, SMM, Web and Application development.

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15 Sep 2017

An Amusing Week – Digital Marketing Trends In The Past Week

Every year, digital marketing trends are revised and compiled after 12 months of trending. This time, however, the past week in itself has seen changes in digital marketing statistics such that it is now changing the field and requires a serious change in our digital marketing plans. Here are some of the most surprising statistics in digital marketing that we saw past week.

  1. More than 50% of the British use Ad Blockers:
    From a survey of 2000 adults in the UK by Affilinet, more than half of the internet users use ad blocker while browsing. Also noted here was more men use it than women. Some of the reasons cited were that the ads were annoying, intrusive and irrelevant.
  2. 39% of teenage YouTube users say it has too many ads:
    This is a survey in the US where there are more YouTube users than Facebook. And only 11% of the teens thought that there are too many ads in Snapchat and Instagram. The age reference here taken was between 10 – 17 years old.
  3. Around 3.4 billion pounds is abandoned in the shopping basket.
    This was found from a survey by Barclays. It noted that because of jumping from mobile to desktop for making a purchase, British adults left around 3.5 billion pounds’ worth of items in their online shopping carts. This was because many felt there weren’t many delivery options and a good number thought the discount would be a good incentive.
  4. Mobile payments are on the rise.
    This survey focused on the number of internet users making online payments. It found that in the US 6% of the people made online payments in 2014 which tripled this year to 17%. A similar trend was seen in Spain, Italy, UK, and Sweden.
  5. Rise in Netflix users:
    Over 37% of internet users use Netflix and the company runs Majority of the market in comparison with Amazon prime. The only market where they run head to head is in Asia Pacific with almost the same number of users for both.
  6. 60% of digital publishers auto play their ads:
    Auto play is frowned upon by customers every time and is considered intrusive. However, this doesn’t stop many digital publishers to auto play their ads.
  7. Consumers are most annoyed by disruptive ads:
    A survey by Inskin Media has found that 28% of the respondents are annoyed by pop up ads, 26% are bothered by ads that are placed in the middle of the screen and at least 18% responded they don’t like ads that delay page loading.
  8. Brand activation revenues to reach $357bn in 2017:
    Revenues in content marketing, influencer marketing, and experiential marketing jumped up in 2016 which led to revenues from brand activation. It is therefore predicted that the brand activation revenues in 2017 would be $357bn.

Wininfosoft is a digital marketing agency that provides you with services in SEO, SMM, PPC , Website and app development along with keeping you updated with the latest news in the field.

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07 Sep 2017

Glass Substrates For 20TB Hard Drives-Latest Technology

Data security and storage has been a topic of discussion since long and there is a constant search for latest technology that eases the process for us. While hard drives have been around for a while companies are now daring to innovate in technologies to make their products more efficient. For now, we can look forward to hard drives enabling the user to store 20 TB of data on a single hard drive which is a boon to many. This means the end of the constant struggle with HDD handling in big numbers. Here is how big companies are looking at delivering on their word.

A new inclusion of glass substrates has been suggested instead of aluminum. Today only laptop drives use glass substrates and haven’t yet been used for external HDDs. However, glass substrates have various advantages over aluminum.

  • To start with glass is more rigid than aluminum which means the platters can be made thinner and lighter.
  • They are smoother and flatter than aluminum allowing them to be packed tightly.
  • They expand less under heat which means they can withstand more thermal pressure.
  • The amount of energy used to spin the glass platter would be very less due to its lighter weight than an aluminum platter.Companies like Hoya have already begun prototyping by achieving platter thickness of 0.5mm and 0.381mm which is less compared to the current ones used which are 0.635mm. While platters require space between each other and a gap between the next platter, this innovation reduces the space taken up by the previous platter by around 40%. This means more space for platters, therefore, increasing platters in the same storage capacity. HAMR (Heat Assisted Magnetic Recording) is to be used in glass substrates to enable better writing on the hard drive with a laser. Seagate, one of the top companies is already planning to launch HAMR HDDs in 2018 and come up with 20TB hard drives by 2020.

    Even though with the increased demand in cloud storage, security remains a major concern which is well taken care of in external drives. Now the demand has decreased and the storage capacities of HDDs will increase the appeal of these drives. Businesses will therefore not shy away from investing in glass substrates even if they are higher in price. No matter how much SSDs are used, they cannot reach the level of 100 or 500TB capacities something HDDs can. Also, the need for storing data doesn’t seem to be going down anytime soon as data increases every second. Which is why Hard drives have a long way to go with frequent changes to keep up with the need of the time.

    WinInfoSoft Pvt Ltd is one of the leading digital marketing agencies with a history of happy and successful impact stories for years. We are experts in SEO, PPC, website, app development, content marketing and more. Contact us today to get a quote.

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06 Sep 2017

10 APP DEVELOPMENT TRENDS IN 2017

If you are someone who has just started out a venture, you might have considered rendering App development services. Today to have a successful business one must have an accessible app that helps their customers browse through the products. This importance was realized soon as more and more people started opting for apps instead of browsers. Which is why we compiled a list of 10 very important app development that’ll leave a mark in 2017.

  1. Small Businesses Can Boom:
    Small business owners will have a lot of online presence this year. With wanting to be available on every platform possible, the young entrepreneur looks for rapid app development tools and a community which makes the process smooth. The sales of apps are said to have a boost this year.
  2. Increased Online Security:
    With sales of products online and payment gateway portals almost everywhere, security has the be the most important aspect. Advanced encryption, HTTPS, and SSL will be crucial in ensuring they remain safe.
  3. The Trend of Instant Apps:
    Google has now made it possible to search for the desired app and play it without installing make this concept a rage amongst many. Instant apps have gorgeous interfaces to make the user experience the best, all you require is an android smartphone and internet connection.
  4. Augmented Reality:
    Smart apps with augmented reality give an all round user experience making it appealing to the masses. This is set to boost sales of the product due to its interaction and engagement of the crowds.
  5. The Process of Rapid Deployment:
    Businesses before have used HTML to suffice the need for singular tasks that do not have many features. But today the apps have the service of rapid deployment of extra features for project collaboration. When used, this can increase the performance and effectiveness of the businesses.
  6. Apple and Swift:
    Apple iOS mobile apps are made by Swift programming language which has found appeal with many programmers due to its high performance. This gives good competition to the conventional languages like Perl and Objective C-.
  7. Big Data and Mobile Apps:
    Experts see a rapid and important collaboration between mobile apps and big data. We know how big data and mining have helped store and access huge amounts of data for companies to be able to service and perform better.
  8. New Mobile Payments:
    Now you can not only pay using Debit, credit cards and PayPal but Google, Microsoft, Apple, and Samsung have come up with innovative ideas to make payment even better. Even though there are security concerns analysts have a lot of time this year to gauge whether these modes of payments really work.
  9. Cloud Interaction:
    With the great innovation of cloud storage, now apps would not require internal storage of phones to store data. Instead, they will be storing all that data online which is all set to be used this year. It includes browsing, messaging and smart apps too.
  10. AR & VR Will Show Some Magic:

    If you are a little aware of modern mobile app development trends, then Augmented Reality(AR) and Virtual Reality(VR) apps are nothing new to you. In 2016, AR & VR  have been revolutionary in gaming and entertainment industry. Games like Pokemon Go, iOnRoad, Sky Siege and myNav are bright examples of AR games whereas,  VR devices like Samsung Gear VR, Google Cardboard, and Oculus Rift are gaining popularity.

The year for mobile app development is full of new features, services, ease, and promises. With the use of artificial intelligence in store for the future, the coming few months are promising for every business alike.

WinInfoSoft Pvt Ltd is one of the leading digital marketing agencies with a history of happy and successful impact stories for years. We are experts in SEO, PPC, Website, App Development, Content Marketing and more. Contact us today to get a quote.

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