Giving the reigns of your brand and advertising to a top rated digital marketing agency seems quite easy by a single search on Google and the top result. However, companies have lost revenues, brand value, and money by selecting an agency which was not fit for their company. Before choosing a candidate fit for a job we usually have rounds of evaluation that ensures that we get the best one. And we do that to the best of our abilities. Why not do the same with digital marketing agencies?
Digital marketing agencies are outsourced with work of marketing a company on the digital platform, a job that can make or break a company. And hence it is important to go through a procedure before hiring any agency.
- A need assessment:
Do a need assessment of your own requirements. Most of the agencies provide everything, from SEO, PPC to social media marketing, Adwords and more. But if you decide that you have to house employees to take care of the social media for you, then keep that specification in mind. - Check out core competencies:
Now, you have to check out websites of the agencies that are best at the other tasks under digital marketing. Usually, companies would want to highlight their strengths on their website which is a pool of information for you. If you only need branding than an agency with experience and skill in the field would be best for you and not the other SEO, PPC services they provide. - Do research:
Once you have short listed the companies that you think would be suitable for your needs, it is time to dig deeper. Do homework, go into their social media profiles, get information as much as you can. The reviews on Google and comments on their Twitter handle can tell you a lot about their services and performance. You wouldn’t want to end up with an agency that does not listen to your queries. However, separate the competitor comments from the others, meaning, track the history of the commenter too to make sure they are a credible source of information. - Get references:
Get references in the Industry, people who have worked with the agency before. Discuss with them the strength of the agency and the challenges the reference faced. Note that the objective here is not to find negatives of the agency but to understand whether the agency is fit to deliver specific requirements and nature. How they handle their clients and their needs are what defines a company. - Meet the agency:
Do not finalize on an agency before meeting them in person. This helps in 3 major things:
– Meeting with them and the person working on your particular project helps you understand whether they would be able to pull it off or not.
– It will build a rapport between you both where you can set expectations, in such a way that you give them space to say no if they feel a need cannot be fulfilled.
– In case the agency is not handed with the complete digital marketing and just a few aspects, it is crucial to maintaining an effective communication system between the teams so that the objectives are aligned and worked towards together.
The last step is simple, if you had not problems by far with an agency, it is for you. Make a mental note that digital marketing agencies are not all perfect, but have their own strength and weaknesses. Do give an intensive review to the agency whenever you can, ensuring performance.
WinInfoSoft is a digital marketing agency with expertise in every digital marketing area including SEO, PPC, Adwords, Social Media etc.
