13 Jun 2019

Must-Have Features For Any Mobile App! – Mobile App Development

Some apps are user-friendly and fun to use. Others are more frustrating to go over which makes us wonder what went wrong with Mobile App Development. We found out what elements make the best apps the way they are and listed down a few important features that every one of those must have. Given below are some features that can make the app development success.

  1. Have A Search Feature:
    When a user comes online on the app, they may be in a hurry which is the case most of the times. It comes in handy if what they want to find is just a click away. Search bars allow them to do just that. Having a search feature can definitely boost the attractiveness of your app as your users can easily find what they want in less amount of time.
  2. Feature For Sharing Content:
    Many top-tier apps have social networking capabilities so that the content the users like can be shared easily. The sharing content is not restricted to jokes and memes anymore but has grown to full articles that the user finds interesting. It is crucial hence, to provide them with a platform to share the content that they find engaging and thereby also increasing the exposure for your product.
  3. Responsive Interfaces:
    Today, people use different kinds of gadgets to use apps or browse the internet. From desktops to Smartphone and smart TVs, apps are now available on a gadget of every screen size. Some users might use a normal smartphone or a tablet with an even bigger screen. Having a responsive interface ensures that the design accommodates itself according to the space it receives thereby increasing the appeal of the product.
  4. Different Versions And Platforms:
    Your product must be available and supported by different versions of the constantly updated Operating systems. While Android holds the majority of the market share, Apple’s market is too big to ignore. Therefore, the app you develop must be available for Android as well as iOS that too compatible with their various versions.
  5. More Touch:
    It is okay if your user is seated in front of a PC at which point you can ask for whichever information you want. But from the perspective of a phone user, typing is a lot to ask at which point the user may lose interest. Keep your inquiries to a minimum and for the needed information, try to incorporate features that use touch.
  6. A Feedback Feature:
    Many times users are the ones to bring an issue to your attention. More often than not, what the user wants from the app is easily discernable through a feedback feature. Many users are vocal about what is wrong with it or what is missing. Provide them with a platform to raise their concerns in the app itself. This has two very big advantages. First, you get to know from their perspective what is wrong and second, they come to you before giving a bad review elsewhere.
  7. Offline Mode:
    Help your user by providing them with an offline mode. While storing data on mobile phones is a potential threat to data security, the user may not have a sound internet connection at all times. Make the bare minimum features available so that they are available to work at least for the time being.

Mobile APP Development is not an easy task and requires professional help. If you are on a lookout for an app development agency, contact us at Win Infosoft today!

About the author:

Win Infosoft, Develop mobile apps is an easy feat but developing an app that provides out of the box user experience is a challenge!! The team at Win Infosoft meets this target by creating mobile applications that keep users hooked and increase your business. Users always need apps that work fast, are creative and have easy functionalities. We provide all that and more.

Share this
29 Aug 2017

How To Choose A Top Rated Digital Marketing Agency

Giving the reigns of your brand and advertising to a top rated digital marketing agency seems quite easy by a single search on Google and the top result. However, companies have lost revenues, brand value, and money by selecting an agency which was not fit for their company. Before choosing a candidate fit for a job we usually have rounds of evaluation that ensures that we get the best one. And we do that to the best of our abilities. Why not do the same with digital marketing agencies?

Digital marketing agencies are outsourced with work of marketing a company on the digital platform, a job that can make or break a company. And hence it is important to go through a procedure before hiring any agency.

  1. A need assessment:
    Do a need assessment of your own requirements. Most of the agencies provide everything, from SEO, PPC to social media marketing, Adwords and more. But if you decide that you have to house employees to take care of the social media for you, then keep that specification in mind.
  2. Check out core competencies:
    Now, you have to check out websites of the agencies that are best at the other tasks under digital marketing. Usually, companies would want to highlight their strengths on their website which is a pool of information for you. If you only need branding than an agency with experience and skill in the field would be best for you and not the other SEO, PPC services they provide.
  3. Do research:
    Once you have short listed the companies that you think would be suitable for your needs, it is time to dig deeper. Do homework, go into their social media profiles, get information as much as you can. The reviews on Google and comments on their Twitter handle can tell you a lot about their services and performance. You wouldn’t want to end up with an agency that does not listen to your queries. However, separate the competitor comments from the others, meaning, track the history of the commenter too to make sure they are a credible source of information.
  4. Get references:
    Get references in the Industry, people who have worked with the agency before. Discuss with them the strength of the agency and the challenges the reference faced. Note that the objective here is not to find negatives of the agency but to understand whether the agency is fit to deliver specific requirements and nature. How they handle their clients and their needs are what defines a company.
  5. Meet the agency:
    Do not finalize on an agency before meeting them in person. This helps in 3 major things:
    – Meeting with them and the person working on your particular project helps you understand whether they would be able to pull it off or not.
    – It will build a rapport between you both where you can set expectations, in such a way that you give them space to say no if they feel a need cannot be fulfilled.
    – In case the agency is not handed with the complete digital marketing and just a few aspects, it is crucial to maintaining an effective communication system between the teams so that the objectives are aligned and worked towards together.

The last step is simple, if you had not problems by far with an agency, it is for you. Make a mental note that digital marketing agencies are not all perfect, but have their own strength and weaknesses. Do give an intensive review to the agency whenever you can, ensuring performance.

WinInfoSoft is a digital marketing agency with expertise in every digital marketing area including SEO, PPC, Adwords, Social Media etc.

Share this

© 2017 Wininfosoft. All rights reserved.

Click Me