20 May 2019

Writers Are Spending More Time Writing Less Content – Content Writing

Content is the king, they say which has made content writing an important task in every company with a virtual presence on the internet. But, things are not the same as before. In a recent survey, it has been found out that more writers spend more time writing less content. As bloggers and content marketers, it is expected of the writer to provide content which is more useful and valuable, that too in the written form. Not to mention the decline of attention span each individual has while reading an article, writers now are improvising to get more attention. The survey that had inputs from around 1,377 bloggers has some very interesting results and insights to look into. Given below are some of the best takeaways from the survey of 2017.

  1. More Writing, Less Publishing:
    The survey found out that bloggers are now opting to spend more time writing quality content than just anything. The work hours being the same, this means that now less number of articles and blog posts get published. An average blog post requires 3 hours and 20 minutes of time to be complete. It includes brainstorming on topics, gathering facts, data, research and then piecing it all together. But 49% of the bloggers believe that spending time in creating such content has a boost and is impactful.
  2. Quality And Media:
    The results imply that more number of bloggers now prefer using editors. Before, when the bloggers sent the post for editing to a mediator, the time required for publishing a post was longer. Bloggers then began taking it on themselves by editing their own content. However, this can increase the risk of overlooking and typos. External editors ensure that these mistakes are taken care of and the number of bloggers who have started using it has increased drastically. Also, many of them are now using media like pictures and videos for a better understanding of the topic.
  3. Longer Posts:
    Writers are now spending more time writing longer posts. After all, the readers would want to read everything in the same place which is why bloggers now spend time writing posts that can give a one-stop solution to their readers. The average number of words that writers write these days is 1,142 words per post.
  4. Paid Promotions, Influencer And Content Marketing:
    With the decline in organic reach, more and more marketers now find paid promotions to be a better marketing tool than ever. This is mostly because the paid promotions on Facebook and Instagram actually tell you where the money has been spent with insights and analysis. It makes doing such promotion justifiable. Content sees more promotions than before and will do in another 4 years.
  5. Updating Old Post Works:
    Nobody wants to stumble upon a post that has outdated information. No matter how strong your SEO is if your content is not valuable to the reader, chances are that it won’t be read and the traffic will reduce. In the survey, 55% of the bloggers mentioned that they felt updating their previous posts has helped boost the visibility of their articles and the website.

With the growing market for digital marketing, it is clear that even blogs and written content are here to stay. Win Infosoft is a digital marketing agency that specializes in SEO, PPC, Web development, SMM and app development.

Share this
25 Mar 2019

What Makes Content Marketing Different From SEO? – Win Infosoft

As a digital marketing agency, we get a lot of service requests for a wide range of products we offer. While many are quite distinct in their work like web development, SEO and WordPress set up, others are quite similar and have a minute difference. Many find SEO and content marketing to be somewhat the same thing. There is some difference between the two to understand which, we’ll have to look more closely at what they are:

Search Engine Optimization (SEO)

It encompasses anything and everything you have to do in order to give your site and it’s content exposure in relevant searches typed in engines like Google. A lot of its work includes optimizing the elements in the site page, using local keywords in content, improving the user’s experience, creating links that are high quality and maintain social media presence. All of these strategies when put together with help your site gain rank on the search pages whenever the industry related words are typed in the search bar by a user.

Content Marketing

This, in a narrower spectrum, deals with the site itself. It requires the addition of content that may attract new users and deletion of content that is now irrelevant. New pages are added to experiment and understand if the user needs it. Moreover, the job is related to creating blogs, articles, newsletters, infographics, videos etc. The main objective is to push the user by attracting them to the site and sending them to the sales department that helps in turning potential clients into the conversion of sales.

Content marketing and SEO have a mutual relationship in a way that whatever happens to the content, affects the SEO and vice versa. If the content uses appropriate keywords in the articles, it will attract more traffic and the chances of the site to rank higher are more. Also, if the strong content is added to the site, credibility is increased hereby boosting the SEO of the site.

Difference between SEO and Content Marketing

The two things differ significantly in the following 3 ways

  1. TARGET AUDIENCE:
    In content marketing, you have to think about what the user wants to read and whether what they ask for is a problem your site can solve. It is important here to be the answer through whichever media seems the best, infographic, video, pictures etc. Yes, your content has to be optimized using keywords but it should not drift far away from what is relevant to the user.
    On the other hand, SEO is all about making your site relevant through constant monitoring of search engines and crawlers. While many say the people behind it are human too, the scales on which the site is weighed are not overlooked by humans but algorithms. Your site may be the best but the wrong title, keyword, description and other code-related elements go wrong, your site won’t be visible.
  2. APPROACH:
    The two differ heavily in approach too. While SEO is more analytical and is based on numbers, content marketing has no formula.
    SEO requires constant monitoring for which Google Analytics is the best. It tells you where your performance is lagging and how can you overcome the obstacles. It tells you which keywords to analyze, which tools and sites to dig and also suggests opportunities to gain higher traffic and site rankings.
    On the other hand, content marketing is more of guessing, trial and error game. You have to understand what would you want if you were the user and provide them with just that. This means you’ll have to work hard t make attractive and strong content that gains new users.
  3. VALUE:
    The value added by both is almost the same. Where on one side SEO is responsible to direct the oncoming traffic to your site, content marketing has the responsibility to keep them engaged on the site.

Do you need help with developing SEO for your business? Win Infosoft provides a variety of services in SEO and content marketing. For more details, contact us today!

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

Share this

© 2017 Wininfosoft. All rights reserved.

Click Me