08 Mar 2018

5 Unknown Facts About International Women’s Day

International Women’s Day is celebrated March 8 every year as an ode to all the women across the world and to celebrate their achievements. Today even companies make special provisions and policies to ensure women are empowered to keep their best foot forward. The road to equal rights for women has been a difficult one and it started more than 100 years ago. Here are some lesser-known facts about International Women’s day

  • The day was originally called International Working Women’s Day and was first celebrated on 28 February in 1909. This was to commemorate a strike that happened a year ago in 1908 which saw a whopping 15,000 women workers from the International Ladies’ Garment Workers’ Union. These women included even immigrants from many parts of the world and came to organize the march in New York. The women organized the March for equal social and political rights.
  • The first-ever official international women’s day was celebrated 4 years after the first one in 1914. The day was March 8 because it was a Sunday and maximum working women had the day off to march in the city and organize activities for spreading awareness. The day has been celebrated as International Women’s Day ever since.
  • The day was named a holiday in the Soviet Union in 1917. It was celebrated in most socialist movements and communist countries before UN went ahead and adapted it in 1977. UN officially recognized 8 March of each year as a day dedicated to women. Now, since 1996, the UN gives a theme to each year’s IWD. This year’s theme is “Press for Progress.”
  • The UN specifies and defines International Women’s Day as “a day when women are recognized for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, economic or political. It is an occasion for looking back on past struggles and accomplishments, and more importantly, for looking ahead to the untapped potential and opportunities that await future generations of women.
  • The amazing fact is that many countries have declared this day as a holiday which includes Vietnam, Cambodia, Afghanistan, Zambia, and Mongolia. There are other countries that give the holiday only for women and this list includes Nepal, China, and Madagascar.

It is true women are an important part of the world, half of the human population on this planet comprises of women. It is therefore imaginable that the contribution that each and every woman will bring to the society will double the level at which we are today. Accepting them as equals and ensuring no discrimination can lead to a healthy economic, social and collective world.

 

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to help you with digital marketing, contact us today!

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12 Jan 2018

8 Tips To Make The Best Out Of Your Social Media Ads

If you are a digital marketer then there is a good chance you have tried out social media ads to market your product. But have you noticed that even after making a good target audience, content and visual, you are not getting as many responses as you should? If yes then we have with us here 8 important tips to remember to make the best of your social media ads!

  1. Have Authenticity:
    Whatever you do, one of the most important things is to be authentic. People and especially consumers are more likely to pay attention to your ads if they are relevant. Consumers like to be connected and entertained at the same time, ensure that your ad has a value that can add to their social media experience.
  2. Be Useful:
    Ads should not be placed everywhere. In case a person is looking at a video of a friend cooking a delicious meal, an ad on accessories for a dress could be a turn-off. While at the same time an ad of the pan that the friend is cooking can be more helpful in converting.
  3. Have Context:
    Keep the context in mind when reaching out to a customer. In the big web of the network that a consumer has created for themselves, they look at different branches and nodes for different requirements. Their need for entertainment and knowledge could be fulfilled from different branches. Make sure to target audience in a network where they are more willing to listen to marketing content.
  4. Have Credibility:
    People share content that they find useful or engaging and they do this from brands that are credible. Studies have shown that origin of a content holds lesser importance for an individual than the brand it comes from. They associate the brand with credibility and therefore do not think twice before sharing. Make yourself credible.
  5. Be Accessible:
    Accessibility of social media users to you can help you build the brand at a faster pace. You need to have a network of reliable users who will share your content. For this, ensure to be as spontaneous as possible with your replies to customer and user queries on the social media. You can probably use an instant messenger too to do the work for you.
  6. Persistence is the Key:
    Be persistent in whatever you do. Pay attention to user feedback and keep on working to make your brand better and acceptable for the consumers. A continuous stream of engaging content will keep your users tuned in for more.
  7. Keep Testing:
    Keep testing the effectiveness of your Ad campaign. Just posting one does not mean the work is over. Instead, focus on the areas where the ad can improve so that your plans can change on time and get better results. This method of continual improvement through the operations can save a lot of time.
  8. Be a Good Listener:
    The one thing you should do is listen to your users. Know what exactly they want and need and make ad campaigns based on that. Before investing money in the campaigns, it might be a good idea to listen to their feedback which can be overcome by some ticks here and there.
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21 Dec 2017

Top 10 Coding Platforms For 2018 – WIN INFOSOFT

There are over a hundred programming languages in the world. Some of these are old while most of them are new. Needless to say, every programming language has its own pros and cons and so to get the best result, it is important to understand what is the need for the project. The best programming languages are based completely on the demand in the market. Learning programming languages is important for various reasons.

  • You can use computers as you wish, considering you know ways around them.
  • Your skills are high in demand once you are an expert.
  • You can invest your time in robotics which has a large scope today.
  • You can be the one to constantly keep changing the pace and improving the technology.

Doing so gives you an edge over every other personnel on the team. We have here listed down good 10 coding platforms to learn for 2018. Depending on their abilities and success, we have here a good mix of old as well as new coding languages.

  1. Python (New):
    It is used for testing microchips and is a comparatively easier program to learn than Java and C++. It takes only a few programming lines to execute a task using this language than the others.
  2. C#: It is the evolved form of C and C++ and has been created by Microsoft especially to work with the .NET platform. Some features included are static classes, Lamda expression, partial methods, query expressions etc.
  3. Java:
    It is a fairly old language but is still well used all around the world. Its projects are server based or games and reliable applications.
  4. R (Computing graphics language):
    R is basically an open source computing language and is used for statistical computing. It is used especially for graphics and like a normal library, has multiple libraries that store graphics data. Because of this, it is easier to make different algorithms.
  5. Swift:
    This language has a way to deal with different security systems and executions. It is a universally used language and its one major task is to make the best accessible language. It is expected to be a C- based language.
  6. C++: It is one of the most famous coding languages. It depends on the syntax of C and is a general-purpose language. You can practically use it for any kind of coding and project. The similarities between this and C are various. Its memory is managed through static, thread, automatic and dynamic storages.
  7. Arduino:
    One of the best languages for network devices. It is based on C and C++ and has multiple libraries which are written in C or C++. It is open sourced and is concerned majorly with hardware implementations.
  8. PHP:
    It is a general language for server-side applications and general web applications. Almost all the work of web development is based on PHP and HTML. The database of this language is much stronger than any other language and has lesser security issues.
  9. Ruby:
    A fairly new language in terms of application, this language is a mix of object-oriented, dynamic and reflective programming language. It supports multiple programming paradigms and will be widely used in 2018.
  10. Go (Latest):
    Go is one of the viral and fairly new programming languages which is freely available. It is statistically typed, scalable to bigger systems, easily readable, does not require IDE and supports networking and multiprocessing.

It is important to start with a language that will help your career the most. Learn languages that will support your upcoming projects and are in sync. Keep the ones you already have learned as new versions of the languages are released every day.

Win Infosoft is a Digital Marketing agency that holds expertise in SEO services, PPC, Social media marketing, Web development and applications for every operating system.

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23 Oct 2017

Track Your Local SEO and SEM

One of the most difficult things on the internet today is to track the results of your SEO efforts. Usually, people enable analytics code and leave it just as it is. But this gives a superficial data of an interaction between consumers and your website. The important part is that we need to know how many of the website visits were converted, which medium were they directed from. This can be a very tricky but not impossible. It can also be done faster without having to log into multiple accounts and then bring it together. Here are some simple pointers and tools to track your local SEO and SEM.

  1. Google Analytics:
    Google is potentially the most powerful tool for every website when you want to track your results. Sure other tools are available too but this one is free and is virtually present everywhere. Learning Google analytics in and out is where the trick lies, it is not just 3 graphs and lines indicating what is what. Learn the tool and make the best of it.
  2. Google search console:
    This is one tool that is easily overlooked but doing so can land you in problems. You can miss out on XML sitemaps, robot.txt verification, crawler reports etc. You will also miss some very important keyword click data. This tool can be used to detect penalties coming your way and other issues if they ever come up.
  3. Google Adwords:
    Adwords is why you need tracking in the first place because without it you won’t know where your next click comes from and just spend money. Analytics from the AdWords data can be very efficiently used to seeing whether your campaign needs changes or not.
  4. Google Tag Manager:
    An excellent tool to put the code in snippets for your site and do it all at once. It basically holds the list of snippets entered from you. It manages each one such that you don’t have to go back to each one of it to edit.
  5. UTM tracking URLs:
    This so that you know where your visitor comes from exactly. It tracks the UTM on the URL to get information on which medium the visitor was directed from. For it is also possible they came looking for a business card.
  6. Google My business:
    Another very important and helpful tool in giving you essential data on how tracking and results in work. It draws bridges between certain information to give you the best insights so that you make an informed decision.

Win Infosoft is a digital marketing agency that holds expertise in SEO, PPC, SMM, Web and Application development.

 

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20 Oct 2017

7 Easy Ways To Show SEO and Search Results

Today Google has upped the game of SEO for everyone competing. No matter how much you try, your links do not seem to show the results. First of all, SEO is one thing that takes a fair amount of time. It definitely does not show results in a day or two. Continuous efforts for months and maybe a year leads to tangible results in SEO. Moreover, staying on top of your game is very important as Google usually changes its SEO algorithm once in 6 months which is not enough time for one to show results. Here are 7 easy ways to pump up your game.

  1. Structured data:
    Schema markups and structured data are no longer optional. It is very crucial for search engines and hence should be given due importance. Google, with the help of this structured data, understands the relation between what your website has to offer and what the person searching needs. This effectively effects your ranking too.
  2. Work with machines:
    Idea is to use automation to do all the tedious tasks for you. Automated SQRs, bit adjustments, data analysis etc are some example of what you can leave to the machines. This gives to time from repetitive tasks and focuses on other aspects where your work is needed and will be of more value.
  3. Integration of channels:
    Generate a strategy that includes all the channels and allows each one to work in collaboration. Focus on individual departments is not effective at all. Work as a team to come up with strategies that are beneficial for you and your client.
  4. No AI, Voice search for now:
    Focus your energy on voice search as it is here to stay. Artificial intelligence will take time for optimum results but voice search is trending now. It can help you come up with answers to how it works, how consumers use it, how can you use it to make optimum. This can also be a connection between the consumers and your brand if you are able to provide information of value.
  5. Location is important:
    Things might be working now, but location still matters a lot. It does not mean you cannot do anything about proximity and its effects. Reviews, categorizing, citing, proper snippets, evaluation of competition and more can help you get rid of the disadvantage.
  6. Influencers are here:
    More people listen to influencers than their own friends. They are connected to the influencer rather than the brand itself. And reviews have a massive impact on Google and facebook business.
  7. Rank 1:
    Google, in order to give the best possible answer, uses different sources to give pointer results to its customers. It means to be no. 1, you will have to play according to the rules and give as much structured data as possible.

Win Infosoft is a digital marketing agency that holds expertise in SEO, PPC, SMM, Web and Application development.

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18 Sep 2017

What Should Be Your Social Media Marketing Goal?

If you are not considering the ROI coming from social media marketing, then maybe you should. Social interaction with customers is not usually seen as something tangible and in many companies, does not really help in conversion and sales. But developing such strategy with your digital marketing agency can definitely provide you with results that are in the direction of your business goals. The objective of your strategy can differ based on the need of the company. And whatever the objective, it will always move towards increasing the chances of your business to boom.

Many companies have different SMM goals but some of the major of them are listed down here:

  1. Brand Awareness:
    Based on a recent report, in the study of 522 companies, almost every 3 out of 4 companies had their short-term SMM goals to increase brand awareness. It is a very good channel for doing so as engaging content, videos, pictures, and interaction have been very crucial in building a brand name. Hence, if you think your business needs a little more exposure, the strategies your agency makes can all point towards this.
  2. Lead Generation:
    For other companies, getting data and lead generation is the second highest SMM goal as per the report. The data is very useful for marketing and conversions which are why experts rack their brains to think about ways in which potential customers might give up their contact information.
  3. Customer Loyalty:
    This is majorly for companies who already have a brand name. But as the saying goes, out of sight out of mind, Social media is the virtual reality where everyone visits every once in a day. And what better sight to see than your favorite brand engaging you with creative content. Social media goals directed towards customer loyalty is one of the best goals a company can make for themselves for retention of customers.
  4. Sales:
    Although social media was not seen as a potential market for sales after Facebook and Instagram started Ads, the market has risen by leaps and bounds. Companies have seen a lot of conversions especially in e-commerce which is why if your needs include conversion, SMM strategy for it can be considered.
  5. Customer Service:
    Though only 17% of the 522 companies in the report mentioned above had customer service as a goal, social media is a good platform. Today companies are more accessible on Facebook and Twitter than they were with their email IDs and contact numbers. Which is a good and easier way of keeping in touch with your customers.

One only has to decide which SMM goal suits them the best for time being of course. As time passes, the goals might change with an increase in brand awareness comes the need for customer loyalty and service. Wininfosoft offers SMM services in the digital marketing arena and has one of the finest experts in developing social media goals with you for your company.

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15 Sep 2017

An Amusing Week – Digital Marketing Trends In The Past Week

Every year, digital marketing trends are revised and compiled after 12 months of trending. This time, however, the past week in itself has seen changes in digital marketing statistics such that it is now changing the field and requires a serious change in our digital marketing plans. Here are some of the most surprising statistics in digital marketing that we saw past week.

  1. More than 50% of the British use Ad Blockers:
    From a survey of 2000 adults in the UK by Affilinet, more than half of the internet users use ad blocker while browsing. Also noted here was more men use it than women. Some of the reasons cited were that the ads were annoying, intrusive and irrelevant.
  2. 39% of teenage YouTube users say it has too many ads:
    This is a survey in the US where there are more YouTube users than Facebook. And only 11% of the teens thought that there are too many ads in Snapchat and Instagram. The age reference here taken was between 10 – 17 years old.
  3. Around 3.4 billion pounds is abandoned in the shopping basket.
    This was found from a survey by Barclays. It noted that because of jumping from mobile to desktop for making a purchase, British adults left around 3.5 billion pounds’ worth of items in their online shopping carts. This was because many felt there weren’t many delivery options and a good number thought the discount would be a good incentive.
  4. Mobile payments are on the rise.
    This survey focused on the number of internet users making online payments. It found that in the US 6% of the people made online payments in 2014 which tripled this year to 17%. A similar trend was seen in Spain, Italy, UK, and Sweden.
  5. Rise in Netflix users:
    Over 37% of internet users use Netflix and the company runs Majority of the market in comparison with Amazon prime. The only market where they run head to head is in Asia Pacific with almost the same number of users for both.
  6. 60% of digital publishers auto play their ads:
    Auto play is frowned upon by customers every time and is considered intrusive. However, this doesn’t stop many digital publishers to auto play their ads.
  7. Consumers are most annoyed by disruptive ads:
    A survey by Inskin Media has found that 28% of the respondents are annoyed by pop up ads, 26% are bothered by ads that are placed in the middle of the screen and at least 18% responded they don’t like ads that delay page loading.
  8. Brand activation revenues to reach $357bn in 2017:
    Revenues in content marketing, influencer marketing, and experiential marketing jumped up in 2016 which led to revenues from brand activation. It is therefore predicted that the brand activation revenues in 2017 would be $357bn.

Wininfosoft is a digital marketing agency that provides you with services in SEO, SMM, PPC , Website and app development along with keeping you updated with the latest news in the field.

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07 Sep 2017

Glass Substrates For 20TB Hard Drives-Latest Technology

Data security and storage has been a topic of discussion since long and there is a constant search for latest technology that eases the process for us. While hard drives have been around for a while companies are now daring to innovate in technologies to make their products more efficient. For now, we can look forward to hard drives enabling the user to store 20 TB of data on a single hard drive which is a boon to many. This means the end of the constant struggle with HDD handling in big numbers. Here is how big companies are looking at delivering on their word.

A new inclusion of glass substrates has been suggested instead of aluminum. Today only laptop drives use glass substrates and haven’t yet been used for external HDDs. However, glass substrates have various advantages over aluminum.

  • To start with glass is more rigid than aluminum which means the platters can be made thinner and lighter.
  • They are smoother and flatter than aluminum allowing them to be packed tightly.
  • They expand less under heat which means they can withstand more thermal pressure.
  • The amount of energy used to spin the glass platter would be very less due to its lighter weight than an aluminum platter.Companies like Hoya have already begun prototyping by achieving platter thickness of 0.5mm and 0.381mm which is less compared to the current ones used which are 0.635mm. While platters require space between each other and a gap between the next platter, this innovation reduces the space taken up by the previous platter by around 40%. This means more space for platters, therefore, increasing platters in the same storage capacity. HAMR (Heat Assisted Magnetic Recording) is to be used in glass substrates to enable better writing on the hard drive with a laser. Seagate, one of the top companies is already planning to launch HAMR HDDs in 2018 and come up with 20TB hard drives by 2020.

    Even though with the increased demand in cloud storage, security remains a major concern which is well taken care of in external drives. Now the demand has decreased and the storage capacities of HDDs will increase the appeal of these drives. Businesses will therefore not shy away from investing in glass substrates even if they are higher in price. No matter how much SSDs are used, they cannot reach the level of 100 or 500TB capacities something HDDs can. Also, the need for storing data doesn’t seem to be going down anytime soon as data increases every second. Which is why Hard drives have a long way to go with frequent changes to keep up with the need of the time.

    WinInfoSoft Pvt Ltd is one of the leading digital marketing agencies with a history of happy and successful impact stories for years. We are experts in SEO, PPC, website, app development, content marketing and more. Contact us today to get a quote.

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06 Sep 2017

10 APP DEVELOPMENT TRENDS IN 2017

If you are someone who has just started out a venture, you might have considered rendering App development services. Today to have a successful business one must have an accessible app that helps their customers browse through the products. This importance was realized soon as more and more people started opting for apps instead of browsers. Which is why we compiled a list of 10 very important app development that’ll leave a mark in 2017.

  1. Small Businesses Can Boom:
    Small business owners will have a lot of online presence this year. With wanting to be available on every platform possible, the young entrepreneur looks for rapid app development tools and a community which makes the process smooth. The sales of apps are said to have a boost this year.
  2. Increased Online Security:
    With sales of products online and payment gateway portals almost everywhere, security has the be the most important aspect. Advanced encryption, HTTPS, and SSL will be crucial in ensuring they remain safe.
  3. The Trend of Instant Apps:
    Google has now made it possible to search for the desired app and play it without installing make this concept a rage amongst many. Instant apps have gorgeous interfaces to make the user experience the best, all you require is an android smartphone and internet connection.
  4. Augmented Reality:
    Smart apps with augmented reality give an all round user experience making it appealing to the masses. This is set to boost sales of the product due to its interaction and engagement of the crowds.
  5. The Process of Rapid Deployment:
    Businesses before have used HTML to suffice the need for singular tasks that do not have many features. But today the apps have the service of rapid deployment of extra features for project collaboration. When used, this can increase the performance and effectiveness of the businesses.
  6. Apple and Swift:
    Apple iOS mobile apps are made by Swift programming language which has found appeal with many programmers due to its high performance. This gives good competition to the conventional languages like Perl and Objective C-.
  7. Big Data and Mobile Apps:
    Experts see a rapid and important collaboration between mobile apps and big data. We know how big data and mining have helped store and access huge amounts of data for companies to be able to service and perform better.
  8. New Mobile Payments:
    Now you can not only pay using Debit, credit cards and PayPal but Google, Microsoft, Apple, and Samsung have come up with innovative ideas to make payment even better. Even though there are security concerns analysts have a lot of time this year to gauge whether these modes of payments really work.
  9. Cloud Interaction:
    With the great innovation of cloud storage, now apps would not require internal storage of phones to store data. Instead, they will be storing all that data online which is all set to be used this year. It includes browsing, messaging and smart apps too.
  10. AR & VR Will Show Some Magic:

    If you are a little aware of modern mobile app development trends, then Augmented Reality(AR) and Virtual Reality(VR) apps are nothing new to you. In 2016, AR & VR  have been revolutionary in gaming and entertainment industry. Games like Pokemon Go, iOnRoad, Sky Siege and myNav are bright examples of AR games whereas,  VR devices like Samsung Gear VR, Google Cardboard, and Oculus Rift are gaining popularity.

The year for mobile app development is full of new features, services, ease, and promises. With the use of artificial intelligence in store for the future, the coming few months are promising for every business alike.

WinInfoSoft Pvt Ltd is one of the leading digital marketing agencies with a history of happy and successful impact stories for years. We are experts in SEO, PPC, Website, App Development, Content Marketing and more. Contact us today to get a quote.

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28 Jun 2017

Social Media Marketing is not a sprint, it’s a marathon

Almost every business has anonline presence today. In the domain of social media marketing, they are seen through their websites, mailers, advertisements and social media. You like a lot of companies just because of their well curated and fresh content that they post on social media. However, there are still companies who do not have a huge fan base online but are doing quite well in their fields. Does this mean that social media marketing is not that important? Not at all. Social media marketing is one of the areas that must be allotted a healthy budget in any marketing plan.

Usually, it is seen that brands set up their Facebook, Twitter and Instagram pages with few designs and content ready. They gather followers for the next 2-3 months and keep on posting new content each day hoping that the target audience will notice and follow them online. However, after another few months, it is seen that the social media handles are not updated and not focused on. This is because brands don’t see any significant ROI from social media marketing. But here is how one can avoid getting their online presence hampered, by knowing a few things about the domain.

  1. Social media marketing should not be rushed into:
    Many startups and businesses set up their social media accounts even before their businesses are well set up. They end up gathering anaudience for something which has a 50% chance of actually being there. What is important here is to not rush into making a Facebook account. Instead, figure out your objectives and mission first, then let the world know that you are finally here.
  2. Get to know your audience:
    In the initial stages, it would be difficult for you to understand your audience which is a good platform for trial and error. See what clicks with your audience and what does not. Take those learnings that you will include in your future SM strategies.
  3. Nurture your relationship:
    Once your audience is built, your work does not end here. We must keep our relationship with people we want to do business with. And so, your online audience must be well connected to your presence at all times. Make sure the posts are not too hammering and not less to be out of mind. They must be the exact amount to make your audience feel good about their business with you.
  4. Long-term Strategies:
    Your strategies for social media should be long term based on your objectives and what you expect out of it. Example, increase in sales, the number of likes, comments shares. Your strategies must be based on what outputs you hope to achieve.
  5. It is a marathon:
    In accordance with the title, the task of social media marketing is never ending and hence is not a sprint to be covered in few years but a marathon that goes until the time your business runs. And so, giving up on social media marketing after just a few years is not an option if you want it to work.
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