25 Apr 2018

Boost Your Business With Android App Designing

Today, Android App Designing is one of the most wanted tasks when you boost your business or set up a start-up. Sometimes, the nature of the business demands you to develop an app even before you set up the rest of the structure. Educational, gaming, e-commerce and many such businesses rely on the sales they’ll gain from a primary accessible source which is an app.

Why an application?
Studies show that by 2017, 2.34 billion people used smartphones.
This opens a huge market for enterprises to target. A great number of people are watching their phones for the latest updates, news, and features then they are at the hoarding at the corner of the street. Catching a customer’s eye has never been easier with just simply designing an app they can download on their phones. This easy access to customers has forced almost every business to make their digital presence felt. Websites that are mobile friendly for users are useful for enterprises that have products to sell or information to give. However, apps are a must for businesses whose primary source of income is based on the behavioral patterns of customers on their phones.

Android app development is a primary task
Overall in the world, there are over 1.4 billion active Android phone users.
Although several countries have iPhone as a dominant company, the majority of the countries with the highest populace in the world are dominated by the android market. Similarly, in a country like India, the mobile phone market is divided between iPhone, Android and One plus users highest of which even today remains Android. A major reason for this can be attributed to the fact that it is cheaper in comparison to other phones. This is why developing an Android app is important if your company needs an app to run the show.

Android app designing
Several third-party companies offer designing services but only a fewer are able to give you the best quality app designing services. The secret lies in the way an Android application is built. The process is not completed overnight and requires the hard work and dedication of a team to achieve the following tasks.

 

  • Determine the objective to be fulfilled, customer demographics and research on the need
  • Invest in User experience to make the app user-friendly
  • Work on User Interface to give a better performing app.
  • Coding, coding, coding
  • Run the app as a testing
  • Find bugs related to it and fix them
  • Release it to the world.

 

Though the tasks seem simple they require the utmost attention to detail and precise coding. Android app development is a niche area which is why very few companies are known to be good at it. One of it is Win Infosoft that has many satisfied clients with requirements of an Android app. Our technical team and expertise of years allow us to provide quality work with ease. This means only one thing, the job comes to us naturally.

If you are someone looking to hire someone for android app designing to contact us today!

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

 

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19 Apr 2018

Apple Has A Huge Market – Says iOS App Designing Company

Working in the industry for several years now, an iOS app designing company says Apple has an equal market just as Android. The whole world is divided into segments of markets for the operating system for smartphones. While the majority of the world uses Android for its easy availability, user-friendliness, and smart prices, iOS has an almost equal market too. A good number of people in every country and a majority of people in the US use Apple iPhone as opposed to other smartphones. This trend is seen due to various reasons, some technical and others social. Here is why investing in iOS app development is as fruitful as Android.

Why an iPhone?
Studies indicate the number of people who use iPhone is a whopping 505 million active.
This number is a little too huge to ignore if you are a business. Users all around the world use an iPhone for various reasons but two of the biggest influencers in the market are: better performance and status quo. The iPhone built by the parent company Apple is said to be superior in technology when it comes to speed and performance in comparison with its counterparts. The phone has a separate RAM only for operations which remains unaffected by the amount of data the phone stores. Add to it an enormous capacity of data storage, one cannot help but drool. Although the apps have to be paid for in this phone, it’s superiority in RAM usage, speed and longevity gives it an edge over other phones especially Android.
Because it has a good technical background, it comes at a price. Today having an iPhone no matter what age it was manufactured at, is seen as a sign of class. People also buy it for keeping up with the trends in the market which is why Apple has a growth spurt every time it releases a new model.

iOS app designing
Because it has a huge market, companies cannot simply ignore apps for the Apple store. A majority of your customer base is divided in Android and iOS which is why one must also focus on designing an app for iOS. It requires hiring experts who know how the technology in the phone works and to make the best use of it. The process is not completed overnight and requires the hard work and dedication of a team to achieve the following tasks.

  • Determine the objective to be fulfilled, customer demographics and research on the need
  • Invest in User experience to make the app user-friendly
  • Work on User Interface to give a better performing app.
  • Coding, coding, coding
  • Run the app as a test
  • Find bugs related to it and fix them
  • Release it to the world.

It is one of the most important tasks to be undertaken and hence must require experts who have years of work and skill to do so. Win Infosoft has been working in the field for years now and has a skilled team to ensure you get the desired result. If you are looking for someone to design an iOS app for you, contact us today!

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

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16 Mar 2018

Air-Gapped Computers Can Exchange Data Via A MOSQUITO Attack

Air-gapped computers which were believed to be the most secure kind of systems can be hacked too according to a new study that has emerged recently. Though the idea has been here for a long time and the same team demonstrated how hackers can listen to private conversations via reversed headphones in air-gapped computers. This has brought a series of questions forward as to how do they do it and what are the probable solutions to avoid such attack.

Air-gapped computers

This is a security measure which is employed on one or more computers in an isolated environment. This is done to avoid interference, attacks or hacking via the public internet or even local network. The idea is separating the computer systems physically with no connection to each other whatsoever. The only way to interact these computers with one another is through USBs or external devices. This security measure is taken up when the computers contain sensitive and classified data that one doesn’t want to be shared out of the setting of the system. Up until recently, these were believed to be the safest way of storing data. After the demonstration of the possibility of tapping in air capped computers, now the team has established even data can be exchanged in such systems. This has released many questions.

The MOSQUITO Technique

The technique by the team of researchers in Israel’s Ben Gurion University has been named MOSQUITO. This technique reverses the role of a passive speaker (Headphones or earphones) into a microphone. The team in their research revealed that in the absence of a microphone or even if it is muted or tapped off, a headphone can covertly be reversed to be used as a microphone. This is possible as some headphones, earphones, and speakers are responsive to the Ultra Sound range of 18KHz to 24KHz, they can be reversed. Such inaudible ultrasound waves can be easily used to listen to secret communication between a speaker to another speaker.

The Cyber Security Research Center of Ben Gurion which was led by a 38-year-old Mordechai Guri made two speakers talk via ultrasound waves despite a high-level f isolation. The team in one of their proof-of-theory videos explained a scenario where 2 air-gapped computers are infected by the malware but cannot exchange the data physically thus slashing the attacker’s objectives. In this attack case, a speaker to speaker, speaker t headphone, and headphone to headphone case was conducted using the MOSQUITO technique. The results were astounding.

“Our results show that the speaker-to-speaker communication can be used to covertly transmit data between two air-gapped computers positioned a maximum of nine meters away from one another,” the team told.  “Moreover, we show that two (microphone-less) headphones can exchange data from a distance of three meters apart.”

What is more amazing is that the team found a rate of 10 to 166 bit per second exchange rate of data when loudspeakers were used in 2 air-gapped computers 8 meters away.

Ben Gurion is a known name in partaking covert experiments to target the air-capped theory. Their research as enlightening as it also includes several other bases:

  • an aIR-Jumper attack that steals sensitive data from air-gapped computers with the help of infrared-equipped night vision CCTV cameras.
  • DiskFiltration can steal data using sound signals emitted from the hard disk drive (HDD) of air-gapped computers.
  • Transmitter technique uses noise emitted by a computer fan to transmit data.
  • GSMem attack that depends on cellular frequencies.
  • USBee can be used to steal data from air-gapped computers using radio frequency transmissions from USB connectors.
  • AirHopper that captures keystrokes by turning a computer’s video card into an FM transmitter.
  • BitWhisper which depends on heat exchange between two computers to invisibly exchange passwords and security keys.

 

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

 

 

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12 Jan 2018

8 Tips To Make The Best Out Of Your Social Media Ads

If you are a digital marketer then there is a good chance you have tried out social media ads to market your product. But have you noticed that even after making a good target audience, content and visual, you are not getting as many responses as you should? If yes then we have with us here 8 important tips to remember to make the best of your social media ads!

  1. Have Authenticity:
    Whatever you do, one of the most important things is to be authentic. People and especially consumers are more likely to pay attention to your ads if they are relevant. Consumers like to be connected and entertained at the same time, ensure that your ad has a value that can add to their social media experience.
  2. Be Useful:
    Ads should not be placed everywhere. In case a person is looking at a video of a friend cooking a delicious meal, an ad on accessories for a dress could be a turn-off. While at the same time an ad of the pan that the friend is cooking can be more helpful in converting.
  3. Have Context:
    Keep the context in mind when reaching out to a customer. In the big web of the network that a consumer has created for themselves, they look at different branches and nodes for different requirements. Their need for entertainment and knowledge could be fulfilled from different branches. Make sure to target audience in a network where they are more willing to listen to marketing content.
  4. Have Credibility:
    People share content that they find useful or engaging and they do this from brands that are credible. Studies have shown that origin of a content holds lesser importance for an individual than the brand it comes from. They associate the brand with credibility and therefore do not think twice before sharing. Make yourself credible.
  5. Be Accessible:
    Accessibility of social media users to you can help you build the brand at a faster pace. You need to have a network of reliable users who will share your content. For this, ensure to be as spontaneous as possible with your replies to customer and user queries on the social media. You can probably use an instant messenger too to do the work for you.
  6. Persistence is the Key:
    Be persistent in whatever you do. Pay attention to user feedback and keep on working to make your brand better and acceptable for the consumers. A continuous stream of engaging content will keep your users tuned in for more.
  7. Keep Testing:
    Keep testing the effectiveness of your Ad campaign. Just posting one does not mean the work is over. Instead, focus on the areas where the ad can improve so that your plans can change on time and get better results. This method of continual improvement through the operations can save a lot of time.
  8. Be a Good Listener:
    The one thing you should do is listen to your users. Know what exactly they want and need and make ad campaigns based on that. Before investing money in the campaigns, it might be a good idea to listen to their feedback which can be overcome by some ticks here and there.
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15 Sep 2017

An Amusing Week – Digital Marketing Trends In The Past Week

Every year, digital marketing trends are revised and compiled after 12 months of trending. This time, however, the past week in itself has seen changes in digital marketing statistics such that it is now changing the field and requires a serious change in our digital marketing plans. Here are some of the most surprising statistics in digital marketing that we saw past week.

  1. More than 50% of the British use Ad Blockers:
    From a survey of 2000 adults in the UK by Affilinet, more than half of the internet users use ad blocker while browsing. Also noted here was more men use it than women. Some of the reasons cited were that the ads were annoying, intrusive and irrelevant.
  2. 39% of teenage YouTube users say it has too many ads:
    This is a survey in the US where there are more YouTube users than Facebook. And only 11% of the teens thought that there are too many ads in Snapchat and Instagram. The age reference here taken was between 10 – 17 years old.
  3. Around 3.4 billion pounds is abandoned in the shopping basket.
    This was found from a survey by Barclays. It noted that because of jumping from mobile to desktop for making a purchase, British adults left around 3.5 billion pounds’ worth of items in their online shopping carts. This was because many felt there weren’t many delivery options and a good number thought the discount would be a good incentive.
  4. Mobile payments are on the rise.
    This survey focused on the number of internet users making online payments. It found that in the US 6% of the people made online payments in 2014 which tripled this year to 17%. A similar trend was seen in Spain, Italy, UK, and Sweden.
  5. Rise in Netflix users:
    Over 37% of internet users use Netflix and the company runs Majority of the market in comparison with Amazon prime. The only market where they run head to head is in Asia Pacific with almost the same number of users for both.
  6. 60% of digital publishers auto play their ads:
    Auto play is frowned upon by customers every time and is considered intrusive. However, this doesn’t stop many digital publishers to auto play their ads.
  7. Consumers are most annoyed by disruptive ads:
    A survey by Inskin Media has found that 28% of the respondents are annoyed by pop up ads, 26% are bothered by ads that are placed in the middle of the screen and at least 18% responded they don’t like ads that delay page loading.
  8. Brand activation revenues to reach $357bn in 2017:
    Revenues in content marketing, influencer marketing, and experiential marketing jumped up in 2016 which led to revenues from brand activation. It is therefore predicted that the brand activation revenues in 2017 would be $357bn.

Wininfosoft is a digital marketing agency that provides you with services in SEO, SMM, PPC , Website and app development along with keeping you updated with the latest news in the field.

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13 Sep 2017

Mobile App Development – Top 6 Programming Languages

Today mobile apps have become somewhat a must for business and its productivity. It is implied then that the mobile app development industry has grown by leaps and bounds in the past few years. If you run a successful business, you might have hired professionals to do so. In case of startups, developing an app is the first step to make the business visible to the customers. Which is why if you are now planning to start off, choosing the most appropriate programming language is important. Here is a list of top 6 app programming languages that you can choose from.

  1. HTML5
    By far the easiest language for programming, this language has many advantages. Data types are simple to insert, it keeps in account the different screen sizes levels the playing field of browsers. However, it is still just a proposed standard. It is cost effective and is able to develop from a previous HTML version and so can be helpful for companies already having their own apps.
  2. Objective C-
    This is the programing language being used currently by apple for all its iOS. Every Mac and iPhone is equipped with that iOS. The language has led to good graphics, input and output features and display. However, the company is now planning to start programming in another language Swift.
  3. Swift
    This language is now becoming a part of the framework in Apple products. Developers are now shifting towards it as it works with Objective C- very well but eliminate all security vulnerabilities that come with Objective C-. It is the latest language and app developers should start using the programming language for more companies want to shift towards a better version of their apps.
  4. C++
    The language worked very well even before the smartphone and still provides a very robust structure for the apps. It is still used for various Windows and Android based applications. It allows apps to run on every possible platform and therefore is probably preferred over every other language.
  5. C#
    The language is used majorly for developing Windows phone apps. The phone initially released by Nokia did not appeal to many users but it works for the programmers in Microsoft (Microsoft bought Nokia a while back) now like Objective C- works for Apple.
  6. Java:
    Is still one of the most preferred languages which are owned by Oracle. It is best for Androids and is run in two different ways, in the browser or a virtual machine which works without a browser.

It is, therefore, a decision to be left of the company whether they want apps on every operating system or a selected few. WinInfoSoft is a digital marketing agency that works with clients for customized app development frameworks. Contact us for more details.

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