13 Jun 2019

Must-Have Features For Any Mobile App! – Mobile App Development

Some apps are user-friendly and fun to use. Others are more frustrating to go over which makes us wonder what went wrong with Mobile App Development. We found out what elements make the best apps the way they are and listed down a few important features that every one of those must have. Given below are some features that can make the app development success.

  1. Have A Search Feature:
    When a user comes online on the app, they may be in a hurry which is the case most of the times. It comes in handy if what they want to find is just a click away. Search bars allow them to do just that. Having a search feature can definitely boost the attractiveness of your app as your users can easily find what they want in less amount of time.
  2. Feature For Sharing Content:
    Many top-tier apps have social networking capabilities so that the content the users like can be shared easily. The sharing content is not restricted to jokes and memes anymore but has grown to full articles that the user finds interesting. It is crucial hence, to provide them with a platform to share the content that they find engaging and thereby also increasing the exposure for your product.
  3. Responsive Interfaces:
    Today, people use different kinds of gadgets to use apps or browse the internet. From desktops to Smartphone and smart TVs, apps are now available on a gadget of every screen size. Some users might use a normal smartphone or a tablet with an even bigger screen. Having a responsive interface ensures that the design accommodates itself according to the space it receives thereby increasing the appeal of the product.
  4. Different Versions And Platforms:
    Your product must be available and supported by different versions of the constantly updated Operating systems. While Android holds the majority of the market share, Apple’s market is too big to ignore. Therefore, the app you develop must be available for Android as well as iOS that too compatible with their various versions.
  5. More Touch:
    It is okay if your user is seated in front of a PC at which point you can ask for whichever information you want. But from the perspective of a phone user, typing is a lot to ask at which point the user may lose interest. Keep your inquiries to a minimum and for the needed information, try to incorporate features that use touch.
  6. A Feedback Feature:
    Many times users are the ones to bring an issue to your attention. More often than not, what the user wants from the app is easily discernable through a feedback feature. Many users are vocal about what is wrong with it or what is missing. Provide them with a platform to raise their concerns in the app itself. This has two very big advantages. First, you get to know from their perspective what is wrong and second, they come to you before giving a bad review elsewhere.
  7. Offline Mode:
    Help your user by providing them with an offline mode. While storing data on mobile phones is a potential threat to data security, the user may not have a sound internet connection at all times. Make the bare minimum features available so that they are available to work at least for the time being.

Mobile APP Development is not an easy task and requires professional help. If you are on a lookout for an app development agency, contact us at Win Infosoft today!

About the author:

Win Infosoft, Develop mobile apps is an easy feat but developing an app that provides out of the box user experience is a challenge!! The team at Win Infosoft meets this target by creating mobile applications that keep users hooked and increase your business. Users always need apps that work fast, are creative and have easy functionalities. We provide all that and more.

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26 Mar 2019

An A-Z Dictionary For Android App Designers In India

If you are someone who aspires to be an Android App designer in India, staying at the top of Android development updates is important. The industry is changing every second and so to increase your chances of success as a designer, you have to be aware of certain aspects of developing an app. We have compiled a list of tips that you can adapt to ensure success in the field.

  1. Stay On Top Of Latest Trends:
    What your customers expect from you is whatever it is available in the market. Staying updated on the trends can help you give the customers features that they want. And as the industry develops every second, you need to know your available options before generating an app.
  2. Stay Ahead At The Design Front:
    Your creation impacts the user the very first time they see it on Google Play. Around 2.2 billion apps are stored on Google Play. How can your product stand out and grab attention? It depends on its design. Google also has guidelines on designing but do not keep it secondary.
  3. Participate In Communities:
    Communities are a good place to share ideas, meet similar people and probably even get job offers. People have found business partners through communities. But most importantly, if you have a question or a doubt, there is at least one person who has the answer to it and they can only be found in communities.
  4. Listen To Your Users:
    After you are done making an app, the work that remains is to keep improving it. Users actively leave reviews about the problems they face which can be an opportunity for you to improve it. Always listen to your users to make the product better every time.
  5. Have Faith In Your Idea:
    In case you are an independent designer, note that whichever app you make, it should be either revolutionary or a simple app with added value. Do your research and know what investment will go into it. Keep on going to achieve what you want.
  6. Be Your Own Critic:
    Believe in your idea but at the same time criticize your own work. Does it help your users or is it just another app they can do without? Make your creation useful by solving their problems and making their life easier.
  7. Make A Portfolio:
    While working on app designing, ensure you keep on building your portfolio. It is important as it reflects what you can do when designing apps. Keep all the important features and designs of the products you have previously made. This also helps you to get new work of different field to broaden your horizons.
  8. Test Frequently:
    Test your app as much as you can. It gives you the confidence in your own product before you release it to the market. It is also a great platform to find bugs and report crashes before it hits the play store. Constantly work on the UX and UI.
  9. Study The Android Market Carefully:
    Before you begin your development process, understand the Android market first. It is true that Android dominates more market than any other OS. But it is also true that the users don’t really feel like paying for apps. Therefore, you might have to look at a freemium model while designing. Mostly apps downloaded are games which have the highest downloads thus giving a window of revenue.
  10. Research On Your Competition:
    Before starting off with your project, look at similar apps that have been released. Learn from them and test what additional features their product needs, that you can fulfill through your app. Learn about their business model to help put a price on your product.

Gaining success as an Android Developer is surely not easy but it is definitely not impossible. One can reach heights if they simply keep in mind the tips mentioned above.

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

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18 Mar 2019

The Rise Of Android App Development – Android App Designing Company

Every Android app designing company today has an advantage over the other OS app developers. This can be simply because Android dominates a good 70% or more market in the world. And why not? The simplicity, the design, the UI, and friendliness allows it to be used hassle-free in almost every gadget. From smartphones to tablets to even Television today. But around 5 years ago, android app development was considered complex. Even the simplest of applications needed a lot of work for an Android OS.

  • The IDEs were full of bugs. The official ADT for Android was called Eclipse and could drive the developer mad in a matter of just 10 minutes. It was slow and not so friendly for complex applications.
  • The difference in OS fragmentation a few years ago caused a lot of issues. Gingerbread 2.3.7 had a market share of 15-20% but the OS was undergoing a huge transition into Ice Cream Sandwich which was the version 4.0. It had new sets of UIs, different screen densities, new APIs for devices and more. Making apps for both the different versions at the same time was lengthy, leading to more bugs and crashes.
  • Emulators were painfully slow. Because the apps were supposed to run on every Android device, buying 20 different gadgets for testing every time was also not pocket or time friendly. However, the time taken for an app to deploy in the standard emulator was very long.
  • Development tools did not allow the apps to look as appealing as they did for iOS. The apps were static and the UI was not at all interesting. If one wished to even add more colors or animation, the Gingerbread version downed all the hopes at once.

In recent years, Android development went through a huge number of drastic changes that it was easy to lose track of at least one of them. The industry went through several developments, with new hardware, new software (Gradle, Android Studio) ad new OS (Android Lollipop 5.0). From manufacturers to developers and even Google, everyone had one goal. How to make Android OS simple, be improved and how can the development process be better? Certainly, this question received a load of answers but some of the few changes made to the industry are:

    1. ANDROID STUDIO
      After years of struggling with the buggy ADT plugin, finally, a stable developing platform was introduced. Android Studio Version 1.0. The Eclipse plugin was let go of and all the apps were migrated to AS.
    2. GRADLE:
      Replacing Apache Ant, it is a project automation tool for Android applications. It gained popularity among developers as one can automate almost anything through it. It included incrementing build numbers, defining external dependencies, dividing our apps into different flavors, signing with correct configuration and much more. It is also used extensively for maintaining project settings which makes it an administration tool too!

 

  • LOLLIPOP:
    Every part of Android went through some development or modification to make Lollipop. It made the UX and UI development easier. However, updating the old versions to Lollipop was a bit of a task but it was soon fixed.
    Google had famously said Lollipop was the biggest improvement to Android OS since the beginning of Mankind.

 

    1. ANDROID HAS SPREAD:
      Today Android is practically everywhere. It is on smartphones, tablets but has also expanded to watches, cars, and television. Anything that can hold a small microprocessor can easily run on Android making your life even better.

 

  • INCREASED QUALITY OF SMARTPHONES:
    The latest developments in Android has led to an increase in the quality of smartphones. Years ago, Androids were cheap but slow compared to the then Apple phones. But today, Android is one of the fastest with even companies trying to improve it each second.

 

Motorola (Now a subsidiary of Lenovo), changed the market with its new range of Android smartphones which changed the game completely. Now faster, better and efficient phones were available at cheaper rates. How does Android evolve in the coming few years, it is for us to see. But one thing is for sure, as it dominates the market and our gadgets, Android OS has made our digital lives easier.

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

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25 Apr 2018

Boost Your Business With Android App Designing

Today, Android App Designing is one of the most wanted tasks when you boost your business or set up a start-up. Sometimes, the nature of the business demands you to develop an app even before you set up the rest of the structure. Educational, gaming, e-commerce and many such businesses rely on the sales they’ll gain from a primary accessible source which is an app.

Why an application?
Studies show that by 2017, 2.34 billion people used smartphones.
This opens a huge market for enterprises to target. A great number of people are watching their phones for the latest updates, news, and features then they are at the hoarding at the corner of the street. Catching a customer’s eye has never been easier with just simply designing an app they can download on their phones. This easy access to customers has forced almost every business to make their digital presence felt. Websites that are mobile friendly for users are useful for enterprises that have products to sell or information to give. However, apps are a must for businesses whose primary source of income is based on the behavioral patterns of customers on their phones.

Android app development is a primary task
Overall in the world, there are over 1.4 billion active Android phone users.
Although several countries have iPhone as a dominant company, the majority of the countries with the highest populace in the world are dominated by the android market. Similarly, in a country like India, the mobile phone market is divided between iPhone, Android and One plus users highest of which even today remains Android. A major reason for this can be attributed to the fact that it is cheaper in comparison to other phones. This is why developing an Android app is important if your company needs an app to run the show.

Android app designing
Several third-party companies offer designing services but only a fewer are able to give you the best quality app designing services. The secret lies in the way an Android application is built. The process is not completed overnight and requires the hard work and dedication of a team to achieve the following tasks.

 

  • Determine the objective to be fulfilled, customer demographics and research on the need
  • Invest in User experience to make the app user-friendly
  • Work on User Interface to give a better performing app.
  • Coding, coding, coding
  • Run the app as a testing
  • Find bugs related to it and fix them
  • Release it to the world.

 

Though the tasks seem simple they require the utmost attention to detail and precise coding. Android app development is a niche area which is why very few companies are known to be good at it. One of it is Win Infosoft that has many satisfied clients with requirements of an Android app. Our technical team and expertise of years allow us to provide quality work with ease. This means only one thing, the job comes to us naturally.

If you are someone looking to hire someone for android app designing to contact us today!

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

 

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19 Apr 2018

Apple Has A Huge Market – Says iOS App Designing Company

Working in the industry for several years now, an iOS app designing company says Apple has an equal market just as Android. The whole world is divided into segments of markets for the operating system for smartphones. While the majority of the world uses Android for its easy availability, user-friendliness, and smart prices, iOS has an almost equal market too. A good number of people in every country and a majority of people in the US use Apple iPhone as opposed to other smartphones. This trend is seen due to various reasons, some technical and others social. Here is why investing in iOS app development is as fruitful as Android.

Why an iPhone?
Studies indicate the number of people who use iPhone is a whopping 505 million active.
This number is a little too huge to ignore if you are a business. Users all around the world use an iPhone for various reasons but two of the biggest influencers in the market are: better performance and status quo. The iPhone built by the parent company Apple is said to be superior in technology when it comes to speed and performance in comparison with its counterparts. The phone has a separate RAM only for operations which remains unaffected by the amount of data the phone stores. Add to it an enormous capacity of data storage, one cannot help but drool. Although the apps have to be paid for in this phone, it’s superiority in RAM usage, speed and longevity gives it an edge over other phones especially Android.
Because it has a good technical background, it comes at a price. Today having an iPhone no matter what age it was manufactured at, is seen as a sign of class. People also buy it for keeping up with the trends in the market which is why Apple has a growth spurt every time it releases a new model.

iOS app designing
Because it has a huge market, companies cannot simply ignore apps for the Apple store. A majority of your customer base is divided in Android and iOS which is why one must also focus on designing an app for iOS. It requires hiring experts who know how the technology in the phone works and to make the best use of it. The process is not completed overnight and requires the hard work and dedication of a team to achieve the following tasks.

  • Determine the objective to be fulfilled, customer demographics and research on the need
  • Invest in User experience to make the app user-friendly
  • Work on User Interface to give a better performing app.
  • Coding, coding, coding
  • Run the app as a test
  • Find bugs related to it and fix them
  • Release it to the world.

It is one of the most important tasks to be undertaken and hence must require experts who have years of work and skill to do so. Win Infosoft has been working in the field for years now and has a skilled team to ensure you get the desired result. If you are looking for someone to design an iOS app for you, contact us today!

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

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16 Mar 2018

Air-Gapped Computers Can Exchange Data Via A MOSQUITO Attack

Air-gapped computers which were believed to be the most secure kind of systems can be hacked too according to a new study that has emerged recently. Though the idea has been here for a long time and the same team demonstrated how hackers can listen to private conversations via reversed headphones in air-gapped computers. This has brought a series of questions forward as to how do they do it and what are the probable solutions to avoid such attack.

Air-gapped computers

This is a security measure which is employed on one or more computers in an isolated environment. This is done to avoid interference, attacks or hacking via the public internet or even local network. The idea is separating the computer systems physically with no connection to each other whatsoever. The only way to interact these computers with one another is through USBs or external devices. This security measure is taken up when the computers contain sensitive and classified data that one doesn’t want to be shared out of the setting of the system. Up until recently, these were believed to be the safest way of storing data. After the demonstration of the possibility of tapping in air capped computers, now the team has established even data can be exchanged in such systems. This has released many questions.

The MOSQUITO Technique

The technique by the team of researchers in Israel’s Ben Gurion University has been named MOSQUITO. This technique reverses the role of a passive speaker (Headphones or earphones) into a microphone. The team in their research revealed that in the absence of a microphone or even if it is muted or tapped off, a headphone can covertly be reversed to be used as a microphone. This is possible as some headphones, earphones, and speakers are responsive to the Ultra Sound range of 18KHz to 24KHz, they can be reversed. Such inaudible ultrasound waves can be easily used to listen to secret communication between a speaker to another speaker.

The Cyber Security Research Center of Ben Gurion which was led by a 38-year-old Mordechai Guri made two speakers talk via ultrasound waves despite a high-level f isolation. The team in one of their proof-of-theory videos explained a scenario where 2 air-gapped computers are infected by the malware but cannot exchange the data physically thus slashing the attacker’s objectives. In this attack case, a speaker to speaker, speaker t headphone, and headphone to headphone case was conducted using the MOSQUITO technique. The results were astounding.

“Our results show that the speaker-to-speaker communication can be used to covertly transmit data between two air-gapped computers positioned a maximum of nine meters away from one another,” the team told.  “Moreover, we show that two (microphone-less) headphones can exchange data from a distance of three meters apart.”

What is more amazing is that the team found a rate of 10 to 166 bit per second exchange rate of data when loudspeakers were used in 2 air-gapped computers 8 meters away.

Ben Gurion is a known name in partaking covert experiments to target the air-capped theory. Their research as enlightening as it also includes several other bases:

  • an aIR-Jumper attack that steals sensitive data from air-gapped computers with the help of infrared-equipped night vision CCTV cameras.
  • DiskFiltration can steal data using sound signals emitted from the hard disk drive (HDD) of air-gapped computers.
  • Transmitter technique uses noise emitted by a computer fan to transmit data.
  • GSMem attack that depends on cellular frequencies.
  • USBee can be used to steal data from air-gapped computers using radio frequency transmissions from USB connectors.
  • AirHopper that captures keystrokes by turning a computer’s video card into an FM transmitter.
  • BitWhisper which depends on heat exchange between two computers to invisibly exchange passwords and security keys.

 

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

 

 

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12 Jan 2018

8 Tips To Make The Best Out Of Your Social Media Ads

If you are a digital marketer then there is a good chance you have tried out social media ads to market your product. But have you noticed that even after making a good target audience, content and visual, you are not getting as many responses as you should? If yes then we have with us here 8 important tips to remember to make the best of your social media ads!

  1. Have Authenticity:
    Whatever you do, one of the most important things is to be authentic. People and especially consumers are more likely to pay attention to your ads if they are relevant. Consumers like to be connected and entertained at the same time, ensure that your ad has a value that can add to their social media experience.
  2. Be Useful:
    Ads should not be placed everywhere. In case a person is looking at a video of a friend cooking a delicious meal, an ad on accessories for a dress could be a turn-off. While at the same time an ad of the pan that the friend is cooking can be more helpful in converting.
  3. Have Context:
    Keep the context in mind when reaching out to a customer. In the big web of the network that a consumer has created for themselves, they look at different branches and nodes for different requirements. Their need for entertainment and knowledge could be fulfilled from different branches. Make sure to target audience in a network where they are more willing to listen to marketing content.
  4. Have Credibility:
    People share content that they find useful or engaging and they do this from brands that are credible. Studies have shown that origin of a content holds lesser importance for an individual than the brand it comes from. They associate the brand with credibility and therefore do not think twice before sharing. Make yourself credible.
  5. Be Accessible:
    Accessibility of social media users to you can help you build the brand at a faster pace. You need to have a network of reliable users who will share your content. For this, ensure to be as spontaneous as possible with your replies to customer and user queries on the social media. You can probably use an instant messenger too to do the work for you.
  6. Persistence is the Key:
    Be persistent in whatever you do. Pay attention to user feedback and keep on working to make your brand better and acceptable for the consumers. A continuous stream of engaging content will keep your users tuned in for more.
  7. Keep Testing:
    Keep testing the effectiveness of your Ad campaign. Just posting one does not mean the work is over. Instead, focus on the areas where the ad can improve so that your plans can change on time and get better results. This method of continual improvement through the operations can save a lot of time.
  8. Be a Good Listener:
    The one thing you should do is listen to your users. Know what exactly they want and need and make ad campaigns based on that. Before investing money in the campaigns, it might be a good idea to listen to their feedback which can be overcome by some ticks here and there.
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15 Sep 2017

An Amusing Week – Digital Marketing Trends In The Past Week

Every year, digital marketing trends are revised and compiled after 12 months of trending. This time, however, the past week in itself has seen changes in digital marketing statistics such that it is now changing the field and requires a serious change in our digital marketing plans. Here are some of the most surprising statistics in digital marketing that we saw past week.

  1. More than 50% of the British use Ad Blockers:
    From a survey of 2000 adults in the UK by Affilinet, more than half of the internet users use ad blocker while browsing. Also noted here was more men use it than women. Some of the reasons cited were that the ads were annoying, intrusive and irrelevant.
  2. 39% of teenage YouTube users say it has too many ads:
    This is a survey in the US where there are more YouTube users than Facebook. And only 11% of the teens thought that there are too many ads in Snapchat and Instagram. The age reference here taken was between 10 – 17 years old.
  3. Around 3.4 billion pounds is abandoned in the shopping basket.
    This was found from a survey by Barclays. It noted that because of jumping from mobile to desktop for making a purchase, British adults left around 3.5 billion pounds’ worth of items in their online shopping carts. This was because many felt there weren’t many delivery options and a good number thought the discount would be a good incentive.
  4. Mobile payments are on the rise.
    This survey focused on the number of internet users making online payments. It found that in the US 6% of the people made online payments in 2014 which tripled this year to 17%. A similar trend was seen in Spain, Italy, UK, and Sweden.
  5. Rise in Netflix users:
    Over 37% of internet users use Netflix and the company runs Majority of the market in comparison with Amazon prime. The only market where they run head to head is in Asia Pacific with almost the same number of users for both.
  6. 60% of digital publishers auto play their ads:
    Auto play is frowned upon by customers every time and is considered intrusive. However, this doesn’t stop many digital publishers to auto play their ads.
  7. Consumers are most annoyed by disruptive ads:
    A survey by Inskin Media has found that 28% of the respondents are annoyed by pop up ads, 26% are bothered by ads that are placed in the middle of the screen and at least 18% responded they don’t like ads that delay page loading.
  8. Brand activation revenues to reach $357bn in 2017:
    Revenues in content marketing, influencer marketing, and experiential marketing jumped up in 2016 which led to revenues from brand activation. It is therefore predicted that the brand activation revenues in 2017 would be $357bn.

Wininfosoft is a digital marketing agency that provides you with services in SEO, SMM, PPC , Website and app development along with keeping you updated with the latest news in the field.

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13 Sep 2017

Mobile App Development – Top 6 Programming Languages

Today mobile apps have become somewhat a must for business and its productivity. It is implied then that the mobile app development industry has grown by leaps and bounds in the past few years. If you run a successful business, you might have hired professionals to do so. In case of startups, developing an app is the first step to make the business visible to the customers. Which is why if you are now planning to start off, choosing the most appropriate programming language is important. Here is a list of top 6 app programming languages that you can choose from.

  1. HTML5
    By far the easiest language for programming, this language has many advantages. Data types are simple to insert, it keeps in account the different screen sizes levels the playing field of browsers. However, it is still just a proposed standard. It is cost effective and is able to develop from a previous HTML version and so can be helpful for companies already having their own apps.
  2. Objective C-
    This is the programing language being used currently by apple for all its iOS. Every Mac and iPhone is equipped with that iOS. The language has led to good graphics, input and output features and display. However, the company is now planning to start programming in another language Swift.
  3. Swift
    This language is now becoming a part of the framework in Apple products. Developers are now shifting towards it as it works with Objective C- very well but eliminate all security vulnerabilities that come with Objective C-. It is the latest language and app developers should start using the programming language for more companies want to shift towards a better version of their apps.
  4. C++
    The language worked very well even before the smartphone and still provides a very robust structure for the apps. It is still used for various Windows and Android based applications. It allows apps to run on every possible platform and therefore is probably preferred over every other language.
  5. C#
    The language is used majorly for developing Windows phone apps. The phone initially released by Nokia did not appeal to many users but it works for the programmers in Microsoft (Microsoft bought Nokia a while back) now like Objective C- works for Apple.
  6. Java:
    Is still one of the most preferred languages which are owned by Oracle. It is best for Androids and is run in two different ways, in the browser or a virtual machine which works without a browser.

It is, therefore, a decision to be left of the company whether they want apps on every operating system or a selected few. WinInfoSoft is a digital marketing agency that works with clients for customized app development frameworks. Contact us for more details.

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