21 Dec 2017

Top 10 Coding Platforms For 2018 – WIN INFOSOFT

There are over a hundred programming languages in the world. Some of these are old while most of them are new. Needless to say, every programming language has its own pros and cons and so to get the best result, it is important to understand what is the need for the project. The best programming languages are based completely on the demand in the market. Learning programming languages is important for various reasons.

  • You can use computers as you wish, considering you know ways around them.
  • Your skills are high in demand once you are an expert.
  • You can invest your time in robotics which has a large scope today.
  • You can be the one to constantly keep changing the pace and improving the technology.

Doing so gives you an edge over every other personnel on the team. We have here listed down good 10 coding platforms to learn for 2018. Depending on their abilities and success, we have here a good mix of old as well as new coding languages.

  1. Python (New):
    It is used for testing microchips and is a comparatively easier program to learn than Java and C++. It takes only a few programming lines to execute a task using this language than the others.
  2. C#: It is the evolved form of C and C++ and has been created by Microsoft especially to work with the .NET platform. Some features included are static classes, Lamda expression, partial methods, query expressions etc.
  3. Java:
    It is a fairly old language but is still well used all around the world. Its projects are server based or games and reliable applications.
  4. R (Computing graphics language):
    R is basically an open source computing language and is used for statistical computing. It is used especially for graphics and like a normal library, has multiple libraries that store graphics data. Because of this, it is easier to make different algorithms.
  5. Swift:
    This language has a way to deal with different security systems and executions. It is a universally used language and its one major task is to make the best accessible language. It is expected to be a C- based language.
  6. C++: It is one of the most famous coding languages. It depends on the syntax of C and is a general-purpose language. You can practically use it for any kind of coding and project. The similarities between this and C are various. Its memory is managed through static, thread, automatic and dynamic storages.
  7. Arduino:
    One of the best languages for network devices. It is based on C and C++ and has multiple libraries which are written in C or C++. It is open sourced and is concerned majorly with hardware implementations.
  8. PHP:
    It is a general language for server-side applications and general web applications. Almost all the work of web development is based on PHP and HTML. The database of this language is much stronger than any other language and has lesser security issues.
  9. Ruby:
    A fairly new language in terms of application, this language is a mix of object-oriented, dynamic and reflective programming language. It supports multiple programming paradigms and will be widely used in 2018.
  10. Go (Latest):
    Go is one of the viral and fairly new programming languages which is freely available. It is statistically typed, scalable to bigger systems, easily readable, does not require IDE and supports networking and multiprocessing.

It is important to start with a language that will help your career the most. Learn languages that will support your upcoming projects and are in sync. Keep the ones you already have learned as new versions of the languages are released every day.

Win Infosoft is a Digital Marketing agency that holds expertise in SEO services, PPC, Social media marketing, Web development and applications for every operating system.

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18 Sep 2017

What Should Be Your Social Media Marketing Goal?

If you are not considering the ROI coming from social media marketing, then maybe you should. Social interaction with customers is not usually seen as something tangible and in many companies, does not really help in conversion and sales. But developing such strategy with your digital marketing agency can definitely provide you with results that are in the direction of your business goals. The objective of your strategy can differ based on the need of the company. And whatever the objective, it will always move towards increasing the chances of your business to boom.

Many companies have different SMM goals but some of the major of them are listed down here:

  1. Brand Awareness:
    Based on a recent report, in the study of 522 companies, almost every 3 out of 4 companies had their short-term SMM goals to increase brand awareness. It is a very good channel for doing so as engaging content, videos, pictures, and interaction have been very crucial in building a brand name. Hence, if you think your business needs a little more exposure, the strategies your agency makes can all point towards this.
  2. Lead Generation:
    For other companies, getting data and lead generation is the second highest SMM goal as per the report. The data is very useful for marketing and conversions which are why experts rack their brains to think about ways in which potential customers might give up their contact information.
  3. Customer Loyalty:
    This is majorly for companies who already have a brand name. But as the saying goes, out of sight out of mind, Social media is the virtual reality where everyone visits every once in a day. And what better sight to see than your favorite brand engaging you with creative content. Social media goals directed towards customer loyalty is one of the best goals a company can make for themselves for retention of customers.
  4. Sales:
    Although social media was not seen as a potential market for sales after Facebook and Instagram started Ads, the market has risen by leaps and bounds. Companies have seen a lot of conversions especially in e-commerce which is why if your needs include conversion, SMM strategy for it can be considered.
  5. Customer Service:
    Though only 17% of the 522 companies in the report mentioned above had customer service as a goal, social media is a good platform. Today companies are more accessible on Facebook and Twitter than they were with their email IDs and contact numbers. Which is a good and easier way of keeping in touch with your customers.

One only has to decide which SMM goal suits them the best for time being of course. As time passes, the goals might change with an increase in brand awareness comes the need for customer loyalty and service. Wininfosoft offers SMM services in the digital marketing arena and has one of the finest experts in developing social media goals with you for your company.

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15 Sep 2017

An Amusing Week – Digital Marketing Trends In The Past Week

Every year, digital marketing trends are revised and compiled after 12 months of trending. This time, however, the past week in itself has seen changes in digital marketing statistics such that it is now changing the field and requires a serious change in our digital marketing plans. Here are some of the most surprising statistics in digital marketing that we saw past week.

  1. More than 50% of the British use Ad Blockers:
    From a survey of 2000 adults in the UK by Affilinet, more than half of the internet users use ad blocker while browsing. Also noted here was more men use it than women. Some of the reasons cited were that the ads were annoying, intrusive and irrelevant.
  2. 39% of teenage YouTube users say it has too many ads:
    This is a survey in the US where there are more YouTube users than Facebook. And only 11% of the teens thought that there are too many ads in Snapchat and Instagram. The age reference here taken was between 10 – 17 years old.
  3. Around 3.4 billion pounds is abandoned in the shopping basket.
    This was found from a survey by Barclays. It noted that because of jumping from mobile to desktop for making a purchase, British adults left around 3.5 billion pounds’ worth of items in their online shopping carts. This was because many felt there weren’t many delivery options and a good number thought the discount would be a good incentive.
  4. Mobile payments are on the rise.
    This survey focused on the number of internet users making online payments. It found that in the US 6% of the people made online payments in 2014 which tripled this year to 17%. A similar trend was seen in Spain, Italy, UK, and Sweden.
  5. Rise in Netflix users:
    Over 37% of internet users use Netflix and the company runs Majority of the market in comparison with Amazon prime. The only market where they run head to head is in Asia Pacific with almost the same number of users for both.
  6. 60% of digital publishers auto play their ads:
    Auto play is frowned upon by customers every time and is considered intrusive. However, this doesn’t stop many digital publishers to auto play their ads.
  7. Consumers are most annoyed by disruptive ads:
    A survey by Inskin Media has found that 28% of the respondents are annoyed by pop up ads, 26% are bothered by ads that are placed in the middle of the screen and at least 18% responded they don’t like ads that delay page loading.
  8. Brand activation revenues to reach $357bn in 2017:
    Revenues in content marketing, influencer marketing, and experiential marketing jumped up in 2016 which led to revenues from brand activation. It is therefore predicted that the brand activation revenues in 2017 would be $357bn.

Wininfosoft is a digital marketing agency that provides you with services in SEO, SMM, PPC , Website and app development along with keeping you updated with the latest news in the field.

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07 Jun 2017

The ABC of World Wide Web, Always be converting

World Wide Web is another form of aide for publicizing your services that started out as an information portal but caters to so many requirements today. And why not, the use of online technology to ensure an increase in sales and brand awareness is cost efficient and bears impressive results. World Wide Web is a space and comprises of so many branches, however, we came up with understanding the basics of it through the simple method of ABC. Here are some of the jargons used while making the world-wide web efficiently work that one must know.

  • AdWords:

    Google came up with this service way back in 2000 which allowed its users to display brief, small ads on the web page for the web users to see. This works so well because you pay for the ad only when a person clicks on it. These words majorly concentrate on keywords and are displayed to the relevant audience.

  • Blogging:

    An essential part of maintaining a good fan base or for customer engagement, blogging is a must for every website. Putting up blogs that are relevant to your services and still connect with the problems your customers of the user’s faces, puts you in the position of an expert thus helping you build a good community of loyal customers.

  • Content:

    Quality content that matters to the web user is one another supremely important part of your PR and branding. More people are attracted towards a website that offers to the point and quality content that answers all their questions be it related to the service, the company or any FAQs. Companies use content to lure customers and potential buyers to their online platform.

  • DNS:

    Abbreviation for Domain Name System, it enables us to have website names that can be remembered easily. A central system for the internet, it identifies IP address of the website and syncs those numbers with names to give you a domain which is unique in one way or other.

  • Email:

    When was the last time you sent a letter through the post to your relatives or friends? You probably won’t remember because emails have made it easy to connect personally as well as professionally. The email address you get is a unique identification for you which you get from that particular domain. Google, Yahoo, and Rediff are some companies that offer Email services.

  • Facebook:

    No one could have thought that Facebook would be a must have a profile A social network site, it helps you stay in touch with your friends and become friends with people that interest you. It has features of groups and pages that let you use it for brand awareness for your company too however it still continues to be majorly about networking with friends and family online.

  • Google:

    It is one company that has changed the face of World Wide Web. They provide unique services that are no match. From a search engine to Emails, Google Apps, Google professional services, YouTube, AdWords, SEO for the search Engine and so much more you can find Google practically anywhere on the web. It is the first site people visit when they open their computers to check the internet connection speed. Need we say more.

  • Heatmaps:

    Heat maps are used by website owners as it provides a real-time analysis of how a user is reacting to a page on their site. It is made up of values and is represented by colors on the monitor. One gets an idea on what pages work and what doesn’t.

  • Impressions:

    In the context of Online advertising, an impression is an Ad which is displayed once or viewed by the web user once. It is used by online publishers to get money from advertisers based on the number of impressions the publishers offer.

  • JavaScript:

    JavaScript is a language alongside HTML and CSS which is majorly used for content generation on the website. It has all advanced features and is used by almost every website due to its simplicity.

  • Keyword:

    It simply means a word or a phrase which either accurately describes or relates to a topic which is searched on the internet. Website owners use it to understand the pattern of searches and make use of the knowledge to increase the number of users on their website.

  • Link:

    Link is basically a path provides to jump on a web page or a website that you want to visit. Major websites’ names are actually linked to helping you visit them in case you want to know more. Similarly, if you want to know in depth about their services or achievements, a link is provided on the words for you to understand that by clicking on the word, you will be taken to a web page that has content related to the word.

  • Monetization:

    This is a type of revenue earning in which for the number of users visiting a website, a relative amount of revenue is earned. This is done either in the form of Cost per impression, which we briefly discussed above or Pay Per Click.

  • Notification:

    A kind of push technology, it works on the publish or subscribe model. The publishers send a push notification or notice with an offer of subscribing to their website. In case the client agrees, whenever new content appears on the website, the client is alerted through notifications that contain the brief idea of the content.

  • Optimization:

    It is a process carried out to optimize the website contents so as to make it appear every time a user searches for the mentioned content. Mostly used for Searches it is also essential in WAN (Wide Area Networks). Optimization is also called contextual searching.

  • PPC:

    Abbreviated for Pay Per Click, it is a sort of monetization technique where the publisher earns money by diverting user traffic to a particular website. The website owner pays the publisher money for every click made by a user to visit their website after which engagement solely depends on the owner.

  • Quora:

    Quora is a fast-growing network of people and is a portal used by many to ask questions for any domain. The answers are given by other users who hold expertise and based on their experience trying to answer these questions as accurately as they can. The authenticity of an answer cannot be checked to be factually correct on Quora however it helps make a network of like-minded people and for answers that are subjective to each person’s perspective.

  • Ranking:

    It refers to a position of a website when a user searches something related to their content on the search engine. Based on the smart use of keywords in their content, meta descriptions and titles, a website can increase their ranking so that the user clicks on their website.

  • Search:

    In the terms of internet, it was made for providing information in any domain and so a search of a topic has been a major driving force for the success of the internet. People search for any topic, person, place or product on the search engine to get the best results on the first page which help them to gather information.

  • Traffic:

    In the context of the internet, traffic is the number of web users on a website platform. Through many tools like the Google analytics, heat maps or any other, one can easily know the number of users on a particular page or website to use it as a parameter for performance measurement.

  • Usability:

    It is the extent to which a website can be accessed or used easily. Usability is majorly dependent on the User Experience Interface of the website. The easier it is to navigate through the website, the better usability a website has.

  • Visitors:

    Visitors are website users that view only single page of a website and exit the domain or do not take any action to connect to the website products and services. These are usually users coming to a website from a link provided on some other web page.

  • Website:

    It is an online domain that belongs to and is run by an individual, group or a company to provide content, information, and services. It is used for online visibility and awareness and today is also used to connect with its users and customers.

  • XML:

    Abbreviation for Extensible Markup Language it is an essential tool to provide information in a format which is readable by both, humans and machines.

  • YouTube:

    It is a universally used video sharing Website owned by Alphabet Inc., the owners of Google. Its impressive services allow the user to make a profile, upload videos from their profiles, view videos uploaded by other individuals or channels, comment and like them. The majority of song videos, documentaries, advertisements are uploaded on the site to watch and the number of likes and views on the site helps the owner of the video with visibility and revenue.

  • Zoho:

    It is a technology company that provides software as a service. They provide office suite, network, and IT management services to their clients.

A long list of words to remember, isn’t it? These are till date the most used words in the world of internet and most of them indirectly define the job of world wide web today.

Hey, Do not think too much, Comment here whatever you like to say.

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