22 Nov 2018

Here’s How Digital Marketing Can Be As Simple As A Thanksgiving Dinner

Thanksgiving for 2018 is already here and we don’t really know where the time flew away. An occasion to sit together with family and give thanks for everything you have Thanksgiving is indeed an occasion looked forward to the whole year. For starters, it marks the proximity of holidays and in the middle of tight schedules, as the people have today, a little break is all they need to reflect and unwind. This year, we decided to keep things simple for Digital Marketers and couldn’t help but bring similarities between the famous tradition and virtual marketing. Here are some ways Digital Marketing is so eerily similar to organizing a Thanksgiving dinner, that you might be tempted to use it as a tool.

 

Planning and preparation is everything:
If you are someone organizing a Thanksgiving dinner for even an average of 7 people, it takes a lot of planning and preparation beforehand. Making a shopping list, dividing work for each family member, designing a cooking schedule and dinner menu, in mind at least. If you are someone who enjoys inviting people over then another list to add is the guest list. And the errands run long
In digital marketing too, the tasks have to be prepared beforehand, planned with intricacy. Running a business is a 24×7 job and you could put up a website, post on social media, even write a few blogs every now and then but unless you have a strategy based on what has worked in the past and what can work now, it won’t add up to anything. Which is why planning and preparation being the base of a digital marketing strategy.

 

Choose a recipe:
You have to boil down to a recipe of the turkey or choose your Aunt’s famous apple pie for the menu. It is on the basis of a recipe that you can design a proper shopping list to avoid on time hassle. In DM too you have to get the right mix of tools at hand to make it work You have to think of multiple combinations of Search Engine Optimization, Social Media Marketing, Blog Writing, Web development to get the perfect recipe in hand. Keep in mind you may not get it right the first time, but keep on trying and you may hit the jackpot!

 

Make the invitations ready!
Yes you have a guest list in hand but they are not going to show up uninvited unless they come in your inner circle. You have to drive traffic to websites and your product online by making a call. Usually, it is the integrated work of Social media and SEO that generates traffic on a website. But email and paid marketing show great deals of results too. You have to make alluring content and get there out on the field to ensure the audience shows up.

 

End of Dinner and star of the night:
At the end of the dinner, you will be able to tell for sure whether your famous mashed potatoes did the magic or not or the special tuna dish you tried for the first time worked. You usually are able to gauge it by simply looking at the casserole. Wiped clean? That’s your star! In digital marketing too, a few things will work others won’t. Analytics will be able to tell you what is working for your traffic and what isn’t. You could also come up with your own engagement metrics based on the social media trends.

 

Leftovers are loved:
Who took the leftover turkey and turned it into a sandwich for lunch the other day? Well whoever did, they are a saint. Everyone loves leftovers and so should you. Analyze what well have worked in the past for you and tweak them a little here and there to breathe new life into them. Do you have a blog that went viral? Make a video series of it. Once you open your mind to creativity, the possibilities are endless! You could use the same tricks after a certain period of time, create a trend probably an annual online event that people wait for. Rack your brains enough and you can have a brand-new idea.

 

You could always order:
Suddenly your guest list looks too long to follow through and you start doubting if at all you would be able to pull it off. At times like these, just pick up your favorite food place and order away! You could order mashed potatoes or the dessert or you could order the complete dinner. In the corporate world, we call that outsourcing. If you can’t find what is best for your digital marketing strategy, let someone else do it. Firms provide SEO, SMM, App development, Website development, and PPC services in packages or modules. You can choose whichever is best for your business and start right away!

 

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

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19 Apr 2018

Apple Has A Huge Market – Says iOS App Designing Company

Working in the industry for several years now, an iOS app designing company says Apple has an equal market just as Android. The whole world is divided into segments of markets for the operating system for smartphones. While the majority of the world uses Android for its easy availability, user-friendliness, and smart prices, iOS has an almost equal market too. A good number of people in every country and a majority of people in the US use Apple iPhone as opposed to other smartphones. This trend is seen due to various reasons, some technical and others social. Here is why investing in iOS app development is as fruitful as Android.

Why an iPhone?
Studies indicate the number of people who use iPhone is a whopping 505 million active.
This number is a little too huge to ignore if you are a business. Users all around the world use an iPhone for various reasons but two of the biggest influencers in the market are: better performance and status quo. The iPhone built by the parent company Apple is said to be superior in technology when it comes to speed and performance in comparison with its counterparts. The phone has a separate RAM only for operations which remains unaffected by the amount of data the phone stores. Add to it an enormous capacity of data storage, one cannot help but drool. Although the apps have to be paid for in this phone, it’s superiority in RAM usage, speed and longevity gives it an edge over other phones especially Android.
Because it has a good technical background, it comes at a price. Today having an iPhone no matter what age it was manufactured at, is seen as a sign of class. People also buy it for keeping up with the trends in the market which is why Apple has a growth spurt every time it releases a new model.

iOS app designing
Because it has a huge market, companies cannot simply ignore apps for the Apple store. A majority of your customer base is divided in Android and iOS which is why one must also focus on designing an app for iOS. It requires hiring experts who know how the technology in the phone works and to make the best use of it. The process is not completed overnight and requires the hard work and dedication of a team to achieve the following tasks.

  • Determine the objective to be fulfilled, customer demographics and research on the need
  • Invest in User experience to make the app user-friendly
  • Work on User Interface to give a better performing app.
  • Coding, coding, coding
  • Run the app as a test
  • Find bugs related to it and fix them
  • Release it to the world.

It is one of the most important tasks to be undertaken and hence must require experts who have years of work and skill to do so. Win Infosoft has been working in the field for years now and has a skilled team to ensure you get the desired result. If you are looking for someone to design an iOS app for you, contact us today!

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

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22 Mar 2018

Is Your Social Media Declining? – Here Is What You Can Do About It

As a business and that too, a growing one, it is understandable that one may not be able to invest as much in social media. This has become a necessity, however, ever since the Facebook algorithms changed and organic reach now seems impossible. In 2016, the number of organic reaches on Facebook declined by 52%. This means one cannot reach the number of customers it did before only base on your content.  Every post which appears on your timeline has to be boosted by some amount so that it reaches the audience it is supposed to. If you are facing a rapid decline in the number of organic reaches for your company, here are some pointers to help you come back in the race.

Unique content for each platform:

Understand where your audience is. It makes no sense to take your audience away from a social media that they love interacting in. Reports show that more and more consumers share media on their favorite social media platforms and network communities. Delivering them with the content directly in their comfort zone is one way to ensure organic growth.

This is also commonly known as distributed content strategy. Create unique content for each platform. Instead of redirecting the customers to your blogs on the website each time, create a visual image with the basic gist of the link if they wish to see more. This works tremendously for platforms like Snapchat and Instagram. For other platforms like Twitter and Facebook, one can use the blog links to redirect them as it does not really take them away from their network.

Every once in a while feature someone else’s content:

The traditional belief is that if you constantly keep sharing your own content and push it across, your consumers will finally be attentive to everything you have to say. This is somewhat wrong. Social media is all about being social which means the users expect their brands to be social as well. The key is to understand what clicks with your customers and sharing or featuring that content every once in a while. As long as the curated content does not go against what the brand stands for, it is okay to look at what others are posting that is liked to buy your consumers. Sometimes, it is okay to share an article or blog of some other company that has valuable information about the industry, it showcases your thoughtfulness and willingness to stay up to date with the industry.

Study algorithms:

You must have noticed that once you log in to any social media platform, the news feed contains posts and content based on the previous engagements you had on the social media. As a marketer, it is useful to understand just how these algorithms work to be able to provide a specific strategy that increases your customer base. Algorithm insights for some of the platforms are:

  • Facebook posts are ranked such that posts by family and friends are featured first followed by information posts and then entertainment.
  • For Instagram, the posts are based on your interest in a particular content, how likely you are to respond to a particular post, your relationship with the user who posts and the regular timeline.
  • The feed is customized based on your preferences and features the best tweets on the news feed while you were away from the app. The company is still working on how to make the algorithm perfect for recognizing the best tweets for an individual user.

Keep your content budgeted:

Social media ads, sponsored and boosted content are the best way to reach your audience as the organic reach decreases. A report by Nielsen Brand Effect found that among the 475 social media campaigns they evaluated, Instagram proved to be a better choice of an ad as much as three times. It showed that the ads on the app were more memorable for people thus making them far more likely to click on the ads. Here are some reasons to use advertising on social media.

  • Get higher conversion rates:
    Ads help you target the people to whom the ads must be sent to. With greater options on the area, demographic and when it goes out, it is easier to send ads to specific groups that can potentially buy your product.
  • Create different ad types:
    Facebook provides us with a range of ad types to produce like the slideshow; carousel, video etc. use every ad type and see which one works best for you.
  • See results:
    Get specific data on which ads are giving the most leads and which are engaging for your customers. Get a report on metrics that are important and your top performing ads.
  • Make it mobile friendly:
    About 80% of the social media users access them through their smartphones. Create ads that are friendly for the website as well as mobile.

Use these tips to tweak your social media a little here and there and you will find a considerable increase in the engagements of your customers with the brand.

About the author:
Win Infosoft is a digital marketing agency that provides marketing services in SEO, SMM, PPC and services in Mobile app development and website development.

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27 Feb 2018

Different Types of Redirects in SEO

Redirects are very important in the business of SEO. With changing times, site owners more often than not, are faced with the option of generating a new site, changing the link address or even deleting content. This is usually done for a major change or simplicity or you might not need a page anymore. Here is where Redirects come into play. When you change your URL for any of the reasons, it is important to let the search engine robots know that the contents of the page or the page itself is available somewhere else, temporary or even permanently unavailable. Here we have a list of redirects that can be helpful based on your needs.

Reasons for using Redirects

While regularly maintaining your site, you will often come across tasks that will require redirects. Some of the reasons that will come up more often are:

  • When you want to delete a site or a post
  • When you want to change your domain
  • When you no longer wish to use www in your link address
  • When you merge certain websites
  • When your CMS is changed
  • When you change your URL structure or
  • When you have to enable Permalinks in WordPress

HTTP Redirect Codes

Every redirect has a specific code. This is a 3 number code which specifies the nature and purpose of redirect. S for example if you see a 404 error, it means the page has not been found. The 503 redirect means the site is under maintenance. These codes are present in 5 different ranges.

  • 1xx – Informal
  • 2xx – Success
  • 3xx – Redirection
  • 4xx – Client Error
  • 5xx – Server Error

Commonly used HTTP redirects

Although due to the range of HTTP codes, the list of redirects can be endless, given below are the most commonly used redirects and their main purposes.

 

  • 301: Permanently Moved
    This happens a lot as the URL address of our pages change from time to time. It is important to set this redirect which automatically transfers the Old URL to the new one. In case this is not done, the server will show a 404 Error Page not Found which is something we don’t want our site users to see.
  • 302: Page Found
    This redirect is used when you have temporarily shifted the page to some other URL. It means the destination of the page requested has been found however the location is unclear. This redirect is vague as it doesn’t mention if the situation is temporary or not. One should only use this redirect when they want the URL transferred to a new one temporarily. This means the search engines will not change the old link address t the new one and the old URL can be used again.
  • 307: Temporary Redirect
    This is more like 302 as it mentions that the page has been moved however it is more specific and the nature of redirect is temporary. You can use this when you want to direct the user to a new link while still keeping the old request method functioning. The request may change over time so it is essential for a client to keep using the old URL.
  • 403: Forbidden
    This redirect is for sensitive information provided on a web page which is not accessible for certain users. If the credentials are not approved by the site requirements, this error appears and the page remains forbidden for the user.
  • 404: Page not Found
    This error specifies that the content has been deleted and the page cannot be found. As this puts a dent in the user experience, it is better to redirect the page to a new URL so that you don’t miss out on the site users. It is important to monitor these pages and keep them at a low number as much as possible. A number of such pages is seen as a bad sign by the Google console. This might affect your rankings very badly.
  • 410: Gone
    This redirect gives a straight answer to a users query. This means the page has been permanently deleted and cannot be found. This is also a way of telling search engines that the URL should be deleted from the index so that users do not click on it. However, if the information has been shifted elsewhere, a permanent redirect would be a better option. Even if not, try to improve the contents of the page and keep it.
  • 451: Unavailable due to legal reasons
    There are instances where judges request particular page r content to be taken down from the internet. If your page is one of them, use this redirect to specifically let the search engines know that it is down due to legal reasons.
  • 500: Internal Server Error
    This redirect means that something went wrong while the request was being processed and the request could not be fulfilled due to the same. This redirect does not specify the reason so it could be many reasons. The server is acting funny or there is a problem with the script. Servers must be checked for the problem and resolved as soon as possible.
  • 503: Service Unavailable
    This redirect straightaway means that the site cannot serve you for the time being due to overload or outage. The best use of this is when your site is under maintenance. This also means that the search engines can come later and that the site will be in service again after the maintenance is done.

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

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13 Feb 2018

How Will Artificial Intelligence Impact Digital Marketing In 2018?

Thanks to the dynamically evolving Artificial Intelligence, its impact on digital marketing has already started showing results. This is AI that has the capability of reasoning, deciding, analyzing, executing and predicting future patterns and trends. On one end, businesses want to decrease their costs and focus on a particular focussed group instead, on the other, users want data that is relevant to them. From the list of applications that it has, the technology has already had its debut in social media with targeted audience and relevant content being sent to the users. Not to mention the number of results it has already produced in the impact section to the delight of digital marketers.

 

Today AI has entered some major arenas with Google Home, Siri from Apple, and Alexa from Amazon. The idea is to give you an all round user experience that lets you switch off the lights in other room without getting up or searching for a good place to eat without having to touch your phone. With so many user applications it is only a matter of time that AI will support digital marketing to the delight of marketers to pursue some very important data. It’s prediction and analyses for few of the things can alone help the brand grow krapa and bounds, one can only imagine the result if AI reaches its positive potential.

 

Here is how AI is all set to change the game of Digital marketing in 2018.

Enhanced user experience:

AI has helped pave way for bigger innovations in the service of the customer. The customer is the king for any business. Their comfort and accessibility comes before anything else which directly implies it’s vast importance. AI has changed the game of customer service in many ways.

 

  • Now, what if AI could take care of your Customer service on social media while you are away? Wouldn’t that be 10 times helpful? Robot chat boxes were introduced sometime back that allowed brands to send responses in case of a prompt from customers. Today AI can use the incoming data and customise the message to make it more personal for the end user.
  • Moreover, the huge piles of data and it’s analysis that AI does in seconds can be of crucial importance in building the consumer strategy for communication as well as advertising. A customer’s behaviour patterns, buying trends and preferred products and sites was the information impossible to reach. With AI, it is possible today!
  • The next up thing is Augmented reality. Buyers would now be able to touch and feel the product before jumping into any conclusion and buying it. This is to address the anomaly of delayed customer responses which will be avoided as they would now be able to make their decisions faster than before!

 

Simple decisions and easier marketing:

AI has also seen huge amounts of results in making the job easier for marketers with its important feature of providing data. Unlike SEO, AI will have a compact and concise data of what exactly a customer needs. This can be explained as follows.

  • Whenever a user searches for something over the Internet, AI records the search and stores it in files related to the user. With such function, it is able to create a pattern for the user. This means, AI can now be at a better position to predict what is the product you are most likely to purchase and then will sell it to you.
  • This information is priceless for advertisers as it helps in reducing sales cycles and focussing on a targeted group of audience that has higher chance of conversion. This is the reason why AI is taken into account while strategizing today in terms of marketing.
  • This can later on lead to make SEO and Banner ads next to obsolete as it completes all the work by itself. Also, why would someone focus of something else when AI gives you what you need all at once.

 

Image recognition:

Image recognition is further possible to give the highest possible ROI for a brand. Today it is possible to identify a person of a product through image search which was not possible even 2 years ago. Amazon’s latest, Rekognition is meant for identifying people and the emotions to make a judgement of how they’re feeling or what they’re thinking.

  • The possibilities of using such a technology are endless. The banking and finance sectors can largely benefit from this by increasing payment speeds with customer identity therefore increasing the security.
  • The applications in social media are endless too. Social media is a very big source of images. Numbers state that a tweet with visual content is retweeted 150 more times than just textual tweets. A facebook post with visual content is 2.3 times more likely to be engaged with. On an average, from the total population in the world 3.25 billion photos are shared each day!
  • The results of image search, the data itself can benefit brands in a huge way. Businesses can use these images to take note of the behavioural pattern and the factors that increase the probability of purchase of a product. Such demographics are essential in making a good business plan.

 

The gap between marketers and consumers is bridged with every search and click on social media. As more and more people join the Internet, so will the accessibility of brands to their customers. Effective, fast decision making, analyses, data collection and prediction is what makes AI an important choice. 2018 will see some impactful stories of brands that shot up with the help of AI to make the best of the information they have.

 

About the author:

Win Infosoft is a digital marketing company that provides quality services in PPC, SEO, SMM, Website development, App development and more. The brand stays on top of digital marketing news and releases to provide you with high quality services.

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12 Jan 2018

8 Tips To Make The Best Out Of Your Social Media Ads

If you are a digital marketer then there is a good chance you have tried out social media ads to market your product. But have you noticed that even after making a good target audience, content and visual, you are not getting as many responses as you should? If yes then we have with us here 8 important tips to remember to make the best of your social media ads!

  1. Have Authenticity:
    Whatever you do, one of the most important things is to be authentic. People and especially consumers are more likely to pay attention to your ads if they are relevant. Consumers like to be connected and entertained at the same time, ensure that your ad has a value that can add to their social media experience.
  2. Be Useful:
    Ads should not be placed everywhere. In case a person is looking at a video of a friend cooking a delicious meal, an ad on accessories for a dress could be a turn-off. While at the same time an ad of the pan that the friend is cooking can be more helpful in converting.
  3. Have Context:
    Keep the context in mind when reaching out to a customer. In the big web of the network that a consumer has created for themselves, they look at different branches and nodes for different requirements. Their need for entertainment and knowledge could be fulfilled from different branches. Make sure to target audience in a network where they are more willing to listen to marketing content.
  4. Have Credibility:
    People share content that they find useful or engaging and they do this from brands that are credible. Studies have shown that origin of a content holds lesser importance for an individual than the brand it comes from. They associate the brand with credibility and therefore do not think twice before sharing. Make yourself credible.
  5. Be Accessible:
    Accessibility of social media users to you can help you build the brand at a faster pace. You need to have a network of reliable users who will share your content. For this, ensure to be as spontaneous as possible with your replies to customer and user queries on the social media. You can probably use an instant messenger too to do the work for you.
  6. Persistence is the Key:
    Be persistent in whatever you do. Pay attention to user feedback and keep on working to make your brand better and acceptable for the consumers. A continuous stream of engaging content will keep your users tuned in for more.
  7. Keep Testing:
    Keep testing the effectiveness of your Ad campaign. Just posting one does not mean the work is over. Instead, focus on the areas where the ad can improve so that your plans can change on time and get better results. This method of continual improvement through the operations can save a lot of time.
  8. Be a Good Listener:
    The one thing you should do is listen to your users. Know what exactly they want and need and make ad campaigns based on that. Before investing money in the campaigns, it might be a good idea to listen to their feedback which can be overcome by some ticks here and there.
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21 Dec 2017

Top 10 Coding Platforms For 2018 – WIN INFOSOFT

There are over a hundred programming languages in the world. Some of these are old while most of them are new. Needless to say, every programming language has its own pros and cons and so to get the best result, it is important to understand what is the need for the project. The best programming languages are based completely on the demand in the market. Learning programming languages is important for various reasons.

  • You can use computers as you wish, considering you know ways around them.
  • Your skills are high in demand once you are an expert.
  • You can invest your time in robotics which has a large scope today.
  • You can be the one to constantly keep changing the pace and improving the technology.

Doing so gives you an edge over every other personnel on the team. We have here listed down good 10 coding platforms to learn for 2018. Depending on their abilities and success, we have here a good mix of old as well as new coding languages.

  1. Python (New):
    It is used for testing microchips and is a comparatively easier program to learn than Java and C++. It takes only a few programming lines to execute a task using this language than the others.
  2. C#: It is the evolved form of C and C++ and has been created by Microsoft especially to work with the .NET platform. Some features included are static classes, Lamda expression, partial methods, query expressions etc.
  3. Java:
    It is a fairly old language but is still well used all around the world. Its projects are server based or games and reliable applications.
  4. R (Computing graphics language):
    R is basically an open source computing language and is used for statistical computing. It is used especially for graphics and like a normal library, has multiple libraries that store graphics data. Because of this, it is easier to make different algorithms.
  5. Swift:
    This language has a way to deal with different security systems and executions. It is a universally used language and its one major task is to make the best accessible language. It is expected to be a C- based language.
  6. C++: It is one of the most famous coding languages. It depends on the syntax of C and is a general-purpose language. You can practically use it for any kind of coding and project. The similarities between this and C are various. Its memory is managed through static, thread, automatic and dynamic storages.
  7. Arduino:
    One of the best languages for network devices. It is based on C and C++ and has multiple libraries which are written in C or C++. It is open sourced and is concerned majorly with hardware implementations.
  8. PHP:
    It is a general language for server-side applications and general web applications. Almost all the work of web development is based on PHP and HTML. The database of this language is much stronger than any other language and has lesser security issues.
  9. Ruby:
    A fairly new language in terms of application, this language is a mix of object-oriented, dynamic and reflective programming language. It supports multiple programming paradigms and will be widely used in 2018.
  10. Go (Latest):
    Go is one of the viral and fairly new programming languages which is freely available. It is statistically typed, scalable to bigger systems, easily readable, does not require IDE and supports networking and multiprocessing.

It is important to start with a language that will help your career the most. Learn languages that will support your upcoming projects and are in sync. Keep the ones you already have learned as new versions of the languages are released every day.

Win Infosoft is a Digital Marketing agency that holds expertise in SEO services, PPC, Social media marketing, Web development and applications for every operating system.

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23 Oct 2017

Track Your Local SEO and SEM

One of the most difficult things on the internet today is to track the results of your SEO efforts. Usually, people enable analytics code and leave it just as it is. But this gives a superficial data of an interaction between consumers and your website. The important part is that we need to know how many of the website visits were converted, which medium were they directed from. This can be a very tricky but not impossible. It can also be done faster without having to log into multiple accounts and then bring it together. Here are some simple pointers and tools to track your local SEO and SEM.

  1. Google Analytics:
    Google is potentially the most powerful tool for every website when you want to track your results. Sure other tools are available too but this one is free and is virtually present everywhere. Learning Google analytics in and out is where the trick lies, it is not just 3 graphs and lines indicating what is what. Learn the tool and make the best of it.
  2. Google search console:
    This is one tool that is easily overlooked but doing so can land you in problems. You can miss out on XML sitemaps, robot.txt verification, crawler reports etc. You will also miss some very important keyword click data. This tool can be used to detect penalties coming your way and other issues if they ever come up.
  3. Google Adwords:
    Adwords is why you need tracking in the first place because without it you won’t know where your next click comes from and just spend money. Analytics from the AdWords data can be very efficiently used to seeing whether your campaign needs changes or not.
  4. Google Tag Manager:
    An excellent tool to put the code in snippets for your site and do it all at once. It basically holds the list of snippets entered from you. It manages each one such that you don’t have to go back to each one of it to edit.
  5. UTM tracking URLs:
    This so that you know where your visitor comes from exactly. It tracks the UTM on the URL to get information on which medium the visitor was directed from. For it is also possible they came looking for a business card.
  6. Google My business:
    Another very important and helpful tool in giving you essential data on how tracking and results in work. It draws bridges between certain information to give you the best insights so that you make an informed decision.

Win Infosoft is a digital marketing agency that holds expertise in SEO, PPC, SMM, Web and Application development.

 

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20 Oct 2017

7 Easy Ways To Show SEO and Search Results

Today Google has upped the game of SEO for everyone competing. No matter how much you try, your links do not seem to show the results. First of all, SEO is one thing that takes a fair amount of time. It definitely does not show results in a day or two. Continuous efforts for months and maybe a year leads to tangible results in SEO. Moreover, staying on top of your game is very important as Google usually changes its SEO algorithm once in 6 months which is not enough time for one to show results. Here are 7 easy ways to pump up your game.

  1. Structured data:
    Schema markups and structured data are no longer optional. It is very crucial for search engines and hence should be given due importance. Google, with the help of this structured data, understands the relation between what your website has to offer and what the person searching needs. This effectively effects your ranking too.
  2. Work with machines:
    Idea is to use automation to do all the tedious tasks for you. Automated SQRs, bit adjustments, data analysis etc are some example of what you can leave to the machines. This gives to time from repetitive tasks and focuses on other aspects where your work is needed and will be of more value.
  3. Integration of channels:
    Generate a strategy that includes all the channels and allows each one to work in collaboration. Focus on individual departments is not effective at all. Work as a team to come up with strategies that are beneficial for you and your client.
  4. No AI, Voice search for now:
    Focus your energy on voice search as it is here to stay. Artificial intelligence will take time for optimum results but voice search is trending now. It can help you come up with answers to how it works, how consumers use it, how can you use it to make optimum. This can also be a connection between the consumers and your brand if you are able to provide information of value.
  5. Location is important:
    Things might be working now, but location still matters a lot. It does not mean you cannot do anything about proximity and its effects. Reviews, categorizing, citing, proper snippets, evaluation of competition and more can help you get rid of the disadvantage.
  6. Influencers are here:
    More people listen to influencers than their own friends. They are connected to the influencer rather than the brand itself. And reviews have a massive impact on Google and facebook business.
  7. Rank 1:
    Google, in order to give the best possible answer, uses different sources to give pointer results to its customers. It means to be no. 1, you will have to play according to the rules and give as much structured data as possible.

Win Infosoft is a digital marketing agency that holds expertise in SEO, PPC, SMM, Web and Application development.

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09 Oct 2017

Career in the Digital Marketing Industry

Are you someone looking for a bright future and career in digital marketing? Then you are reading the right post. Rightly so, digital marketing has now become the backbone of sales, marketing, revenue and profit generation operations of almost every company. Every business that starts out, puts equal money in the field as they do in their set up. After all, the industry has seen boom ever since Emails were accessible to everyone. The Internet has been termed a necessity in many countries and with it, indirectly so has the use of emails, social media, and online tools. Taking advantage of the attention online presence of an individual is directed towards, the company comes up with ways to shift it towards them If you are someone who feels you can make it in the industry, check off these 5 crucial skills that one should have to make it top notch.

  1. Writing skill:
    Does not mean creative writer. Someone who must be able to customize a blog post, article, newsletter based on the SEO directives which is a huge task. Text for social media and other platforms too is a must.
  2. A knack for numbers:
    The field is all about analyzing your work, day after day and month after month. One should know how to read the numbers and interpret the course of action required to change them. This means countless spreadsheets percentages, Analytic tools and more.
  3. Communication skills:
    Is an obvious and important skill. Has to be a digital marketer for communications and correct interpretation of the requirements. Also, has to be able to express very effectively so that it is clear as day to the reader what you are selling.
  4. Creativity:
    Once you get here, you will have to find 200 different ways to sell the same product in a unique and different manner. It gets very monotonous for many which is why one should have the determination and hard work to do more. Digital marketing is about not stopping at the goal you achieved but doing more!
  5. Time manager:
    You will face many distractions that you won’t anticipate. Emails, notifications, deadlines, tasks and so much more. You have to manage a client, their marketing plans, scheduled posts, and tasks. Now imagine this for 3 to 4 clients at a time. You’d be a superhero if you do more than that.

Digital marketing arena is fast paced and challenging. If you are someone who loves the adrenaline rush and a fast-paced life, the industry is for you. Wininfosoft is a digital marketing agency that deals with website development, designing, app development, SEO, PPC and social media services.

 

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