23 Oct 2017

Track Your Local SEO and SEM

One of the most difficult things on the internet today is to track the results of your SEO efforts. Usually, people enable analytics code and leave it just as it is. But this gives a superficial data of an interaction between consumers and your website. The important part is that we need to know how many of the website visits were converted, which medium were they directed from. This can be a very tricky but not impossible. It can also be done faster without having to log into multiple accounts and then bring it together. Here are some simple pointers and tools to track your local SEO and SEM.

  1. Google Analytics:
    Google is potentially the most powerful tool for every website when you want to track your results. Sure other tools are available too but this one is free and is virtually present everywhere. Learning Google analytics in and out is where the trick lies, it is not just 3 graphs and lines indicating what is what. Learn the tool and make the best of it.
  2. Google search console:
    This is one tool that is easily overlooked but doing so can land you in problems. You can miss out on XML sitemaps, robot.txt verification, crawler reports etc. You will also miss some very important keyword click data. This tool can be used to detect penalties coming your way and other issues if they ever come up.
  3. Google Adwords:
    Adwords is why you need tracking in the first place because without it you won’t know where your next click comes from and just spend money. Analytics from the AdWords data can be very efficiently used to seeing whether your campaign needs changes or not.
  4. Google Tag Manager:
    An excellent tool to put the code in snippets for your site and do it all at once. It basically holds the list of snippets entered from you. It manages each one such that you don’t have to go back to each one of it to edit.
  5. UTM tracking URLs:
    This so that you know where your visitor comes from exactly. It tracks the UTM on the URL to get information on which medium the visitor was directed from. For it is also possible they came looking for a business card.
  6. Google My business:
    Another very important and helpful tool in giving you essential data on how tracking and results in work. It draws bridges between certain information to give you the best insights so that you make an informed decision.

Win Infosoft is a digital marketing agency that holds expertise in SEO, PPC, SMM, Web and Application development.

 

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20 Oct 2017

7 Easy Ways To Show SEO and Search Results

Today Google has upped the game of SEO for everyone competing. No matter how much you try, your links do not seem to show the results. First of all, SEO is one thing that takes a fair amount of time. It definitely does not show results in a day or two. Continuous efforts for months and maybe a year leads to tangible results in SEO. Moreover, staying on top of your game is very important as Google usually changes its SEO algorithm once in 6 months which is not enough time for one to show results. Here are 7 easy ways to pump up your game.

  1. Structured data:
    Schema markups and structured data are no longer optional. It is very crucial for search engines and hence should be given due importance. Google, with the help of this structured data, understands the relation between what your website has to offer and what the person searching needs. This effectively effects your ranking too.
  2. Work with machines:
    Idea is to use automation to do all the tedious tasks for you. Automated SQRs, bit adjustments, data analysis etc are some example of what you can leave to the machines. This gives to time from repetitive tasks and focuses on other aspects where your work is needed and will be of more value.
  3. Integration of channels:
    Generate a strategy that includes all the channels and allows each one to work in collaboration. Focus on individual departments is not effective at all. Work as a team to come up with strategies that are beneficial for you and your client.
  4. No AI, Voice search for now:
    Focus your energy on voice search as it is here to stay. Artificial intelligence will take time for optimum results but voice search is trending now. It can help you come up with answers to how it works, how consumers use it, how can you use it to make optimum. This can also be a connection between the consumers and your brand if you are able to provide information of value.
  5. Location is important:
    Things might be working now, but location still matters a lot. It does not mean you cannot do anything about proximity and its effects. Reviews, categorizing, citing, proper snippets, evaluation of competition and more can help you get rid of the disadvantage.
  6. Influencers are here:
    More people listen to influencers than their own friends. They are connected to the influencer rather than the brand itself. And reviews have a massive impact on Google and facebook business.
  7. Rank 1:
    Google, in order to give the best possible answer, uses different sources to give pointer results to its customers. It means to be no. 1, you will have to play according to the rules and give as much structured data as possible.

Win Infosoft is a digital marketing agency that holds expertise in SEO, PPC, SMM, Web and Application development.

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09 Oct 2017

Career in the Digital Marketing Industry

Are you someone looking for a bright future and career in digital marketing? Then you are reading the right post. Rightly so, digital marketing has now become the backbone of sales, marketing, revenue and profit generation operations of almost every company. Every business that starts out, puts equal money in the field as they do in their set up. After all, the industry has seen boom ever since Emails were accessible to everyone. The Internet has been termed a necessity in many countries and with it, indirectly so has the use of emails, social media, and online tools. Taking advantage of the attention online presence of an individual is directed towards, the company comes up with ways to shift it towards them If you are someone who feels you can make it in the industry, check off these 5 crucial skills that one should have to make it top notch.

  1. Writing skill:
    Does not mean creative writer. Someone who must be able to customize a blog post, article, newsletter based on the SEO directives which is a huge task. Text for social media and other platforms too is a must.
  2. A knack for numbers:
    The field is all about analyzing your work, day after day and month after month. One should know how to read the numbers and interpret the course of action required to change them. This means countless spreadsheets percentages, Analytic tools and more.
  3. Communication skills:
    Is an obvious and important skill. Has to be a digital marketer for communications and correct interpretation of the requirements. Also, has to be able to express very effectively so that it is clear as day to the reader what you are selling.
  4. Creativity:
    Once you get here, you will have to find 200 different ways to sell the same product in a unique and different manner. It gets very monotonous for many which is why one should have the determination and hard work to do more. Digital marketing is about not stopping at the goal you achieved but doing more!
  5. Time manager:
    You will face many distractions that you won’t anticipate. Emails, notifications, deadlines, tasks and so much more. You have to manage a client, their marketing plans, scheduled posts, and tasks. Now imagine this for 3 to 4 clients at a time. You’d be a superhero if you do more than that.

Digital marketing arena is fast paced and challenging. If you are someone who loves the adrenaline rush and a fast-paced life, the industry is for you. Wininfosoft is a digital marketing agency that deals with website development, designing, app development, SEO, PPC and social media services.

 

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18 Sep 2017

What Should Be Your Social Media Marketing Goal?

If you are not considering the ROI coming from social media marketing, then maybe you should. Social interaction with customers is not usually seen as something tangible and in many companies, does not really help in conversion and sales. But developing such strategy with your digital marketing agency can definitely provide you with results that are in the direction of your business goals. The objective of your strategy can differ based on the need of the company. And whatever the objective, it will always move towards increasing the chances of your business to boom.

Many companies have different SMM goals but some of the major of them are listed down here:

  1. Brand Awareness:
    Based on a recent report, in the study of 522 companies, almost every 3 out of 4 companies had their short-term SMM goals to increase brand awareness. It is a very good channel for doing so as engaging content, videos, pictures, and interaction have been very crucial in building a brand name. Hence, if you think your business needs a little more exposure, the strategies your agency makes can all point towards this.
  2. Lead Generation:
    For other companies, getting data and lead generation is the second highest SMM goal as per the report. The data is very useful for marketing and conversions which are why experts rack their brains to think about ways in which potential customers might give up their contact information.
  3. Customer Loyalty:
    This is majorly for companies who already have a brand name. But as the saying goes, out of sight out of mind, Social media is the virtual reality where everyone visits every once in a day. And what better sight to see than your favorite brand engaging you with creative content. Social media goals directed towards customer loyalty is one of the best goals a company can make for themselves for retention of customers.
  4. Sales:
    Although social media was not seen as a potential market for sales after Facebook and Instagram started Ads, the market has risen by leaps and bounds. Companies have seen a lot of conversions especially in e-commerce which is why if your needs include conversion, SMM strategy for it can be considered.
  5. Customer Service:
    Though only 17% of the 522 companies in the report mentioned above had customer service as a goal, social media is a good platform. Today companies are more accessible on Facebook and Twitter than they were with their email IDs and contact numbers. Which is a good and easier way of keeping in touch with your customers.

One only has to decide which SMM goal suits them the best for time being of course. As time passes, the goals might change with an increase in brand awareness comes the need for customer loyalty and service. Wininfosoft offers SMM services in the digital marketing arena and has one of the finest experts in developing social media goals with you for your company.

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15 Sep 2017

An Amusing Week – Digital Marketing Trends In The Past Week

Every year, digital marketing trends are revised and compiled after 12 months of trending. This time, however, the past week in itself has seen changes in digital marketing statistics such that it is now changing the field and requires a serious change in our digital marketing plans. Here are some of the most surprising statistics in digital marketing that we saw past week.

  1. More than 50% of the British use Ad Blockers:
    From a survey of 2000 adults in the UK by Affilinet, more than half of the internet users use ad blocker while browsing. Also noted here was more men use it than women. Some of the reasons cited were that the ads were annoying, intrusive and irrelevant.
  2. 39% of teenage YouTube users say it has too many ads:
    This is a survey in the US where there are more YouTube users than Facebook. And only 11% of the teens thought that there are too many ads in Snapchat and Instagram. The age reference here taken was between 10 – 17 years old.
  3. Around 3.4 billion pounds is abandoned in the shopping basket.
    This was found from a survey by Barclays. It noted that because of jumping from mobile to desktop for making a purchase, British adults left around 3.5 billion pounds’ worth of items in their online shopping carts. This was because many felt there weren’t many delivery options and a good number thought the discount would be a good incentive.
  4. Mobile payments are on the rise.
    This survey focused on the number of internet users making online payments. It found that in the US 6% of the people made online payments in 2014 which tripled this year to 17%. A similar trend was seen in Spain, Italy, UK, and Sweden.
  5. Rise in Netflix users:
    Over 37% of internet users use Netflix and the company runs Majority of the market in comparison with Amazon prime. The only market where they run head to head is in Asia Pacific with almost the same number of users for both.
  6. 60% of digital publishers auto play their ads:
    Auto play is frowned upon by customers every time and is considered intrusive. However, this doesn’t stop many digital publishers to auto play their ads.
  7. Consumers are most annoyed by disruptive ads:
    A survey by Inskin Media has found that 28% of the respondents are annoyed by pop up ads, 26% are bothered by ads that are placed in the middle of the screen and at least 18% responded they don’t like ads that delay page loading.
  8. Brand activation revenues to reach $357bn in 2017:
    Revenues in content marketing, influencer marketing, and experiential marketing jumped up in 2016 which led to revenues from brand activation. It is therefore predicted that the brand activation revenues in 2017 would be $357bn.

Wininfosoft is a digital marketing agency that provides you with services in SEO, SMM, PPC , Website and app development along with keeping you updated with the latest news in the field.

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13 Sep 2017

Mobile App Development – Top 6 Programming Languages

Today mobile apps have become somewhat a must for business and its productivity. It is implied then that the mobile app development industry has grown by leaps and bounds in the past few years. If you run a successful business, you might have hired professionals to do so. In case of startups, developing an app is the first step to make the business visible to the customers. Which is why if you are now planning to start off, choosing the most appropriate programming language is important. Here is a list of top 6 app programming languages that you can choose from.

  1. HTML5
    By far the easiest language for programming, this language has many advantages. Data types are simple to insert, it keeps in account the different screen sizes levels the playing field of browsers. However, it is still just a proposed standard. It is cost effective and is able to develop from a previous HTML version and so can be helpful for companies already having their own apps.
  2. Objective C-
    This is the programing language being used currently by apple for all its iOS. Every Mac and iPhone is equipped with that iOS. The language has led to good graphics, input and output features and display. However, the company is now planning to start programming in another language Swift.
  3. Swift
    This language is now becoming a part of the framework in Apple products. Developers are now shifting towards it as it works with Objective C- very well but eliminate all security vulnerabilities that come with Objective C-. It is the latest language and app developers should start using the programming language for more companies want to shift towards a better version of their apps.
  4. C++
    The language worked very well even before the smartphone and still provides a very robust structure for the apps. It is still used for various Windows and Android based applications. It allows apps to run on every possible platform and therefore is probably preferred over every other language.
  5. C#
    The language is used majorly for developing Windows phone apps. The phone initially released by Nokia did not appeal to many users but it works for the programmers in Microsoft (Microsoft bought Nokia a while back) now like Objective C- works for Apple.
  6. Java:
    Is still one of the most preferred languages which are owned by Oracle. It is best for Androids and is run in two different ways, in the browser or a virtual machine which works without a browser.

It is, therefore, a decision to be left of the company whether they want apps on every operating system or a selected few. WinInfoSoft is a digital marketing agency that works with clients for customized app development frameworks. Contact us for more details.

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07 Sep 2017

Glass Substrates For 20TB Hard Drives-Latest Technology

Data security and storage has been a topic of discussion since long and there is a constant search for latest technology that eases the process for us. While hard drives have been around for a while companies are now daring to innovate in technologies to make their products more efficient. For now, we can look forward to hard drives enabling the user to store 20 TB of data on a single hard drive which is a boon to many. This means the end of the constant struggle with HDD handling in big numbers. Here is how big companies are looking at delivering on their word.

A new inclusion of glass substrates has been suggested instead of aluminum. Today only laptop drives use glass substrates and haven’t yet been used for external HDDs. However, glass substrates have various advantages over aluminum.

  • To start with glass is more rigid than aluminum which means the platters can be made thinner and lighter.
  • They are smoother and flatter than aluminum allowing them to be packed tightly.
  • They expand less under heat which means they can withstand more thermal pressure.
  • The amount of energy used to spin the glass platter would be very less due to its lighter weight than an aluminum platter.Companies like Hoya have already begun prototyping by achieving platter thickness of 0.5mm and 0.381mm which is less compared to the current ones used which are 0.635mm. While platters require space between each other and a gap between the next platter, this innovation reduces the space taken up by the previous platter by around 40%. This means more space for platters, therefore, increasing platters in the same storage capacity. HAMR (Heat Assisted Magnetic Recording) is to be used in glass substrates to enable better writing on the hard drive with a laser. Seagate, one of the top companies is already planning to launch HAMR HDDs in 2018 and come up with 20TB hard drives by 2020.

    Even though with the increased demand in cloud storage, security remains a major concern which is well taken care of in external drives. Now the demand has decreased and the storage capacities of HDDs will increase the appeal of these drives. Businesses will therefore not shy away from investing in glass substrates even if they are higher in price. No matter how much SSDs are used, they cannot reach the level of 100 or 500TB capacities something HDDs can. Also, the need for storing data doesn’t seem to be going down anytime soon as data increases every second. Which is why Hard drives have a long way to go with frequent changes to keep up with the need of the time.

    WinInfoSoft Pvt Ltd is one of the leading digital marketing agencies with a history of happy and successful impact stories for years. We are experts in SEO, PPC, website, app development, content marketing and more. Contact us today to get a quote.

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06 Sep 2017

10 APP DEVELOPMENT TRENDS IN 2017

If you are someone who has just started out a venture, you might have considered rendering App development services. Today to have a successful business one must have an accessible app that helps their customers browse through the products. This importance was realized soon as more and more people started opting for apps instead of browsers. Which is why we compiled a list of 10 very important app development that’ll leave a mark in 2017.

  1. Small Businesses Can Boom:
    Small business owners will have a lot of online presence this year. With wanting to be available on every platform possible, the young entrepreneur looks for rapid app development tools and a community which makes the process smooth. The sales of apps are said to have a boost this year.
  2. Increased Online Security:
    With sales of products online and payment gateway portals almost everywhere, security has the be the most important aspect. Advanced encryption, HTTPS, and SSL will be crucial in ensuring they remain safe.
  3. The Trend of Instant Apps:
    Google has now made it possible to search for the desired app and play it without installing make this concept a rage amongst many. Instant apps have gorgeous interfaces to make the user experience the best, all you require is an android smartphone and internet connection.
  4. Augmented Reality:
    Smart apps with augmented reality give an all round user experience making it appealing to the masses. This is set to boost sales of the product due to its interaction and engagement of the crowds.
  5. The Process of Rapid Deployment:
    Businesses before have used HTML to suffice the need for singular tasks that do not have many features. But today the apps have the service of rapid deployment of extra features for project collaboration. When used, this can increase the performance and effectiveness of the businesses.
  6. Apple and Swift:
    Apple iOS mobile apps are made by Swift programming language which has found appeal with many programmers due to its high performance. This gives good competition to the conventional languages like Perl and Objective C-.
  7. Big Data and Mobile Apps:
    Experts see a rapid and important collaboration between mobile apps and big data. We know how big data and mining have helped store and access huge amounts of data for companies to be able to service and perform better.
  8. New Mobile Payments:
    Now you can not only pay using Debit, credit cards and PayPal but Google, Microsoft, Apple, and Samsung have come up with innovative ideas to make payment even better. Even though there are security concerns analysts have a lot of time this year to gauge whether these modes of payments really work.
  9. Cloud Interaction:
    With the great innovation of cloud storage, now apps would not require internal storage of phones to store data. Instead, they will be storing all that data online which is all set to be used this year. It includes browsing, messaging and smart apps too.
  10. AR & VR Will Show Some Magic:

    If you are a little aware of modern mobile app development trends, then Augmented Reality(AR) and Virtual Reality(VR) apps are nothing new to you. In 2016, AR & VR  have been revolutionary in gaming and entertainment industry. Games like Pokemon Go, iOnRoad, Sky Siege and myNav are bright examples of AR games whereas,  VR devices like Samsung Gear VR, Google Cardboard, and Oculus Rift are gaining popularity.

The year for mobile app development is full of new features, services, ease, and promises. With the use of artificial intelligence in store for the future, the coming few months are promising for every business alike.

WinInfoSoft Pvt Ltd is one of the leading digital marketing agencies with a history of happy and successful impact stories for years. We are experts in SEO, PPC, Website, App Development, Content Marketing and more. Contact us today to get a quote.

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31 Aug 2017

The traits of a good Website Development Company

What do you look for while you hire a good Website development company? Usually, it is the deadline by which they can give you the website. A lot of companies are in a hurry to build their websites because they believe it gives them a digital presence immediately. While that is true, it is also a fact that you will not receive more than 5 visitors on the website on the first 5 days. Not only that, if the job is done hastily, forget customers revisiting the website ever again. This is the reason why companies invest months at a stretch maybe even years to get the website just right. Here are some of the traits of a good website development company one should keep in mind before hiring.

  1. Get to know the values and upholding of the company from references. A good web development company is professional. They set decent deadlines that are a result of the middle ground found between the client and the agency. See whether the agency meets their deadlines effectively almost every time. This shows how committed they are to their clients and company.
  2. Good agencies have a particular process they go through before starting to work on the website. They have sets of meetings with the clients where they understand the exact need of the website. Does it need to be creative, interactive or informative? Accordingly, the agency decides to create the website accommodating the required items in place.
  3. Agencies that have variety in their portfolio are the ones who can give you what you want. The variety in itself suggests that they mold their work objectives in the direction of what the client needs and can have different kinds of things that can make your website good.
  4. Good web development services are offered from companies with strong references and blogs. References give you an idea of what you must expect from the agency and blogs give an insight into the knowledge and expertise the agency has with respect to the field they are working in.
  5. Look out for an agency that offers maintenance services in case some is needed and also a content management system that is easy to handle. Note that the agencies should be the ones that make you independent after the website is built and not dependent on them for every little thing.

Hiring the best website development company gives you better results in terms of conversions, visitors, and digital presence. A brand is also judged by its website which is effectively delivered at your doorstep by WinInfoSoft Pvt. Ltd. We have years of experience in digital marketing services with a stronghold in website development.

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29 Aug 2017

How To Choose A Top Rated Digital Marketing Agency

Giving the reigns of your brand and advertising to a top rated digital marketing agency seems quite easy by a single search on Google and the top result. However, companies have lost revenues, brand value, and money by selecting an agency which was not fit for their company. Before choosing a candidate fit for a job we usually have rounds of evaluation that ensures that we get the best one. And we do that to the best of our abilities. Why not do the same with digital marketing agencies?

Digital marketing agencies are outsourced with work of marketing a company on the digital platform, a job that can make or break a company. And hence it is important to go through a procedure before hiring any agency.

  1. A need assessment:
    Do a need assessment of your own requirements. Most of the agencies provide everything, from SEO, PPC to social media marketing, Adwords and more. But if you decide that you have to house employees to take care of the social media for you, then keep that specification in mind.
  2. Check out core competencies:
    Now, you have to check out websites of the agencies that are best at the other tasks under digital marketing. Usually, companies would want to highlight their strengths on their website which is a pool of information for you. If you only need branding than an agency with experience and skill in the field would be best for you and not the other SEO, PPC services they provide.
  3. Do research:
    Once you have short listed the companies that you think would be suitable for your needs, it is time to dig deeper. Do homework, go into their social media profiles, get information as much as you can. The reviews on Google and comments on their Twitter handle can tell you a lot about their services and performance. You wouldn’t want to end up with an agency that does not listen to your queries. However, separate the competitor comments from the others, meaning, track the history of the commenter too to make sure they are a credible source of information.
  4. Get references:
    Get references in the Industry, people who have worked with the agency before. Discuss with them the strength of the agency and the challenges the reference faced. Note that the objective here is not to find negatives of the agency but to understand whether the agency is fit to deliver specific requirements and nature. How they handle their clients and their needs are what defines a company.
  5. Meet the agency:
    Do not finalize on an agency before meeting them in person. This helps in 3 major things:
    – Meeting with them and the person working on your particular project helps you understand whether they would be able to pull it off or not.
    – It will build a rapport between you both where you can set expectations, in such a way that you give them space to say no if they feel a need cannot be fulfilled.
    – In case the agency is not handed with the complete digital marketing and just a few aspects, it is crucial to maintaining an effective communication system between the teams so that the objectives are aligned and worked towards together.

The last step is simple, if you had not problems by far with an agency, it is for you. Make a mental note that digital marketing agencies are not all perfect, but have their own strength and weaknesses. Do give an intensive review to the agency whenever you can, ensuring performance.

WinInfoSoft is a digital marketing agency with expertise in every digital marketing area including SEO, PPC, Adwords, Social Media etc.

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