Every year, digital marketing trends are revised and compiled after 12 months of trending. This time, however, the past week in itself has seen changes in digital marketing statistics such that it is now changing the field and requires a serious change in our digital marketing plans. Here are some of the most surprising statistics in digital marketing that we saw past week.
- More than 50% of the British use Ad Blockers:
From a survey of 2000 adults in the UK by Affilinet, more than half of the internet users use ad blocker while browsing. Also noted here was more men use it than women. Some of the reasons cited were that the ads were annoying, intrusive and irrelevant.
- 39% of teenage YouTube users say it has too many ads:
This is a survey in the US where there are more YouTube users than Facebook. And only 11% of the teens thought that there are too many ads in Snapchat and Instagram. The age reference here taken was between 10 – 17 years old.
- Around 3.4 billion pounds is abandoned in the shopping basket.
This was found from a survey by Barclays. It noted that because of jumping from mobile to desktop for making a purchase, British adults left around 3.5 billion pounds’ worth of items in their online shopping carts. This was because many felt there weren’t many delivery options and a good number thought the discount would be a good incentive.
- Mobile payments are on the rise.
This survey focused on the number of internet users making online payments. It found that in the US 6% of the people made online payments in 2014 which tripled this year to 17%. A similar trend was seen in Spain, Italy, UK, and Sweden.
- Rise in Netflix users:
Over 37% of internet users use Netflix and the company runs Majority of the market in comparison with Amazon prime. The only market where they run head to head is in Asia Pacific with almost the same number of users for both.
- 60% of digital publishers auto play their ads:
Auto play is frowned upon by customers every time and is considered intrusive. However, this doesn’t stop many digital publishers to auto play their ads.
- Consumers are most annoyed by disruptive ads:
A survey by Inskin Media has found that 28% of the respondents are annoyed by pop up ads, 26% are bothered by ads that are placed in the middle of the screen and at least 18% responded they don’t like ads that delay page loading.
- Brand activation revenues to reach $357bn in 2017:
Revenues in content marketing, influencer marketing, and experiential marketing jumped up in 2016 which led to revenues from brand activation. It is therefore predicted that the brand activation revenues in 2017 would be $357bn.