Today Google has upped the game of SEO for everyone competing. No matter how much you try, your links do not seem to show the results. First of all, SEO is one thing that takes a fair amount of time. It definitely does not show results in a day or two. Continuous efforts for months and maybe a year leads to tangible results in SEO. Moreover, staying on top of your game is very important as Google usually changes its SEO algorithm once in 6 months which is not enough time for one to show results. Here are 7 easy ways to pump up your game.
- Structured data:
Schema markups and structured data are no longer optional. It is very crucial for search engines and hence should be given due importance. Google, with the help of this structured data, understands the relation between what your website has to offer and what the person searching needs. This effectively effects your ranking too.
- Work with machines:
Idea is to use automation to do all the tedious tasks for you. Automated SQRs, bit adjustments, data analysis etc are some example of what you can leave to the machines. This gives to time from repetitive tasks and focuses on other aspects where your work is needed and will be of more value.
- Integration of channels:
Generate a strategy that includes all the channels and allows each one to work in collaboration. Focus on individual departments is not effective at all. Work as a team to come up with strategies that are beneficial for you and your client.
- No AI, Voice search for now:
Focus your energy on voice search as it is here to stay. Artificial intelligence will take time for optimum results but voice search is trending now. It can help you come up with answers to how it works, how consumers use it, how can you use it to make optimum. This can also be a connection between the consumers and your brand if you are able to provide information of value.
- Location is important:
Things might be working now, but location still matters a lot. It does not mean you cannot do anything about proximity and its effects. Reviews, categorizing, citing, proper snippets, evaluation of competition and more can help you get rid of the disadvantage.
- Influencers are here:
More people listen to influencers than their own friends. They are connected to the influencer rather than the brand itself. And reviews have a massive impact on Google and facebook business.
- Rank 1:
Google, in order to give the best possible answer, uses different sources to give pointer results to its customers. It means to be no. 1, you will have to play according to the rules and give as much structured data as possible.